1. Ideas for an interactive world

2. The world is changing

3. Its not about technology

4. Its all about interactivity

5. The role of marketing hasn’t changed

6. It has to be engaging
“reason leads to conclusions. Emotion leads to action”.
Donald Calne (neurologist)

7. Everything is direct
“Tell me and i’ll forget; show me and I may remember;
involve me and i’ll understand.” (Chinese proverb)

8. Communities are king (not content)

9. Media is the catalyst, not the end point

10. The new metrics
• value
• worth
• reach vs frequency

11. The challenge

12. Putting the theory to practice

13. Brand utility

14. Brand utility

15. Brand utility

16. Brand utility

17. Brand utility

18. Brand utility

19. Brand utility

20. Brand utility

21. Brand utility

22. Brand utility

23. Brand utility

24. Brand utility

25. Social media needs ideas

26. CASE STUDIES
http://www.youtube.com/watch?v=0TYy_3786bo
http://www.youtube.com/watch?v=uc6Z5KR-Oys

27. Integrated Interactivity

28. CASE STUDIES
http://www.youtube.com/watch?v=CtL51VME4Qo
http://www.youtube.com/watch?v=vKhTSy_8-eU
http://www.youtube.com/user/walkerssandwich
http://www.youtube.com/watch?v=UJucHQJXPp4

29. Interactive Ideas mean demonstrating what you stand for, by creating
valuable experiences that people want to share

30. • Brand utility
• Creativity in social media
• Integrated Interactivity

31. Creative checklist
• Is it useful?
• Does it entertain?
• Does it connect?
• Does it educate?

32. Any Questions?
Jules Hall
The Hallway
jules@thehallway.com.au
http://au.linkedin.com/in/juleshall