Employee Communication, Engagement and Enjoyment at Tanfeeth

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Building trust, a sense of community and a shared purpose requires a total overhaul of traditional thinking in how you shift culture. Tanfeeth have transformed the traditionally mundane back-office operations into a fun, transparent and rewarding workplace. Hessa will share Tanfeeth’s experience in building and sustaining an engagement culture from the grounds up. Hessa Al Ghurari, Chief People Officer, Tanfeeth

Negócios

Hessa Al Ghurair
Chief People Officer
Tanfeeth

TM
Employee Engagement: From a Big
Corporate Buzzword to Practical
Implementation
How we move people from Engaged to Married
Hessa Al Ghurair
Chief People Officer - Tanfeeth

3
A little bit about me..
Joined
Mashreq as
Trainee
2002 2008 2011 - now
HRBP
Wholesale
& Retail
ENBD
Chief
People
Office
Tanfeeth

In 2011, I moved from Emirates NBD to become Chief People Officer of
Tanfeeth, a fast growing multi-function business services subsidiary
4
2,200 FTE
September
2014
20 FTE
May
2011
Move to
Tanfeeth HQ
December
2013

At Tanfeeth people are our core asset, so I knew I had to build a
strong HR foundation to support our business strategy and goals
5
Culture
Talent &
Development
Performance
& Rewards
Line HR
Support

One of the most important things for us is to manage engagement,
not just for fun’s sake but to drive business results
6
Actively
Engaged
Workforce
Increased
& Sustained
Performance
BUSINESS
IMPACT

Contrary to conventional engagement wisdom, we really only focus
on the extremes – since that’s where the impact will be
Disengaged Engaged
Actively
Engaged
Actively
Disengaged
7
Saboteurs Extra Milers
Divorced Married

We have a young, energetic and fun bunch of millenials working
for us so our engagement initiatives have to be aligned
8
2,200
employees
47
Nationalities
29
Average
age
90%
Frontline
staff

Annual
Survey
Annual
Tanfeeth
Day
Career
Paths &
Development
Like most of you here today, we have the basic strategic and
tactical engagement initiatives and frameworks in place
9

11
But let me tell you about some of the simple, practical things we
did, that really carried a tremendous impact on our floors
Umrah
Offer
Leadership
Breakfasts
Chief
Cooking
Officer Tanfeeth
Got
Talent
Tanfeeth
Got
Game
Make
A
Wish
Ice
Cream
Day

Some of our people had never been able to go on Umrah, so we
set up a fund to help them fulfill their pilgrimage
12
Annual
draw
15 people
In 2013
25 expected
in 2014

So what's the take home message?
20
Everything is relative and contextual
There is no cookie cutter approach..
…but there is one guiding principle:
LISTEN TO YOUR WORKFORCE,
UNDERSTAND YOUR PEOPLE 20

And that’s how we’ve moved our people from Engaged….
Actively
Engaged
Workforce
Increased
& Sustained
Performance
BUSINESS
IMPACT
21
Married
Employees
Tanfeeth
to Married

Married
And that’s how we’ve moved our people from Engaged….to Married
Actively
Engaged
Workforce
Increased
& Sustained
Performance
BUSINESS
IMPACT
22
Employees
Tanfeeth

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