What do a hotel chain, a international soccer club and a toy company have in common? They understand how to win with Business Analytics. Check out Bruno Aziza's presentation for more details. Bruno is VP Marketing at SiSense, a contributor at Forbes. He is an author and veteran in information management and has worked at Business Objects, Microsoft and Apple before SiSense.

1. WHY BI IS BROKEN…
..WHAT YOU CAN DO ABOUT IT

4. www.sisense.com

5. http://future-bi.tv/

8. DATA…
…SCIENCE OR SERVICE?

10. $17B BY 2015 ($3.2B in 2010)

13. 1

15. 8 Proprietary Data Enhancements Algorithms (PageRank for People)
13 Social Networks Processed Every Day
120 Terabytes of Data Storage
200,000 Indexed Users Added Every Day
100,000,000 Users Indexed Every Day
1,000,000,000 Social Signals Processed Every Day
10,000,000,000 API Calls Delivered Every Month
54,000,000,000 Rows of Data In Klout Data Warehouse

21. FERNANDO REDONDO 2
1. Transfers from Real to AC Milan for 15 million euros.
2. Injures his knee just 3 minutes into his first treadmill session.
3. Does NOT play for 2.5 years of his 3 year contract (16 games).
4. Retires.

22. Predict with a 70% accuracy
whether the player is going to get hurt or not.

23. • Total practice days lost down 43%.
• Use of medicines down 70%.
• Player injuries dropped by 2/3.
• Milan Lab allows Beckham to shed
40% of his body fat.

27. 1980: 1TB of disk storage cost $14M
2012: 1TB of disk storage cost $30M

29. VS.

32. VS.

34. 52% OF COMPANIES HAVE NO ADBMS.
TDWI World Conference, Chicago (June 2012)

36. 3

39. 12.14540
+ 0.00117 winter rainfall
+ 0.0614 average growing season
temperature
– 0.00386 harvest rainfall
Princeton economist Orley Ashenfleter predicts Bordeaux wine quality (and hence eventual price) using a model. Ashenfelter was right
and Parker wrong about the ‘86 vintage, and the way-out-on-a-limb predictions Ashenfelter made about the sublime quality of the ‘89
and ‘90 wines turned out to be spot on.

48. To get Part 4 of Bruno’s
presentation,
Email inquiry@sisense.com