1. 22nd – 24th November 2012, Jaipur
Rethink IT. Reinvent Business.
Dharanibalan Gurunathan
Vice President – Offering Management & Development
IBM Global Technology Services
IBM India South Asia
http://bit.ly/Imperatives

2. Aren’t You under increasing pressure to deliver
transformative business value though resources
available are still limited ?
Increased Connection
Increased Demand
• 700M Smartphones & tablets
will ship in 2012, a jump of 34% • 2.7ZB of digital content in 2012,
a 50% increase from 2011
Increased Risk
Increased Opportunity
• 40% of Fortune 500 and
• 60% of CIOs view cloud popular websites contain a
computing as critical to their plans vulnerability
to flexibly respond to business
opportunities
Increased Expectations & Budgetary Constraints
68% of senior management rank technology as critical to business success
BUT . . .
71% of the average IT budget is dedicated to ongoing operations
http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur

3. Forward-thinking CIOs are forging strategic partnerships to
reposition IT as a business asset with true business value
Large Indian Financial BPO Japanese Auto Mfg India unit
What? Private Desktop Cloud, enabling 1400
end users What? Dealer Management System rollout to
Results - Improves worker productivity,
decreases IT costs & energy consumption,
plugs data leakages
2/3
of CIOs plan to…
110 dealers ahead of major model launch
Result – DMS Application & Infrastructure
deployment and management well ahead of
scheduled timelines
…Partner extensively as a
source of new skills and
expertise.
…Change the mix of
capabilities, knowledge and
Leading Housing Finance Company assets within the organization.
What? Implemented fully managed IT Top Cement Manufacturer
infrastructure: security, resiliency, asset What? Updated IT procurement, data center
management, help desk, monitoring
management, backup, disaster recovery
Result - Improved support for business Result – Improved IT management and
growth, security, service levels while assurance of business continuity
reducing costs
http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur

4. Where do you think you need to focus – for maximum
impact ?
Do you need to improve
employee mobility, manage the Do you need a low-touch, highly
secure way to manage vast
proliferation of devices and
amounts of data?
maintain control of data?
Do you need help ensuring
continuous business operations,
meeting regulatory requirements
and protecting from security
Do you need to optimize breaches and business
infrastructure while maintaining disruptions?
the flexibility to respond to
business opportunities and
challenges? Do you need to link availability and
performance of IT to support of
business processes?
http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur

5. IBM can help you realize an integrated, interconnected,
dynamic service chain with benefits across your
enterprise.
Business Service Management
Infrastructure Application Process
Service Delivery Considerations
Business Design Service Levels Deployment Choices
Sourcing
Traditional IT Managed Services Cloud Services
Integrated & Secure Service Delivery Platform
http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur

6. IBM can help you determine the best mix of
delivery models.
Traditional IT Managed Services Cloud: Private Cloud: Multi-tenancy
Design Custom Standard
Control Complete Shared
Security High Low
Self-Service Low High
Service Levels Custom Standard
Delivery On-Site Remote
Infrastructure Dedicated Shared
Resources In-house Partner
Service Mgmt Manual Automated
Cost Structure Capex Opex
http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur
Assumes a typical deployment

7. One in five clients have highly efficient data centers. As a
result, they can allocate 50+% of their IT budget to new
projects. These Leaders are far more likely to leverage
Managed Services.
Leverage managed services and outsourcing resources
Leaders tend to use more off-premises resources to complement their IT resources
and free up critical staff to meet their business needs.
http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur

8. We can help you get started quickly with the best model(s) for
your business
Japanese Auto mfg’s India unit
Dealer Management System
application implementation and
Win Hire technologies infra management
starts & scales its business
within weeks on the IBM
SmartCloud Enterprise Business Service Management
Interactive TV solutions
and content for the
Infrastructure Application Process
Hospitality Industry
Service Delivery Considerations
Business Design Service Levels Deployment Choices
Sourcing
Traditional IT Managed Services Cloud Services
Integrated & Secure Service Delivery Platform
A Top Indian Private Bank Core Banking Services Provider Large Hosting Services Provider
Upgrade to IT infra with a new, End to End Managed IT Services IBM SmartCloud Managed Services
energy-efficient data center and to help run the Core Banking and SmartCloud Storage services
achieving power usage Application for regional rural for offering managed services to
effectiveness rating of 2.09 banks their clients
http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur

9. Information Protection Services – SmartCloud Managed
backup
Protect your critical business data with cloud-based, managed solutions
Managed backup cloud can speed recovery with data
access from just about anywhere, around the clock;
reduce business and operational risk by avoiding data,
system and site loss and downtime and reduce total
cost of ownership
 What’s New
– On site or off site data backup and restore available via the IBM
cloud or a private cloud
 Features/Business Value
– Comprehensive, cross-platform data protection
– Provide hardware and software needed
– Ability to combine with other associated offerings
– Self-monitoring via portals and dashboards into service levels, IBM Managed Backup Cloud
management details, reporting and analytics can reduce TCO by up to
 Client Benefits
– Flexible support for your heterogeneous IT environment 40% and improve service
– End-to-end backup service helps ensure nearly 100 percent levels by up to 30% without
utilization rate as you pay only for what you back up, without up-
front capital investments requiring the client to
– Faster access to and recovery of your business environment increase staffing or capital
with minimal disruption
– Eases management of various industry regulation requirements
expense
9 http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur

10. IBM SmartCloud Virtualized Server Recovery can
provide faster recovery, increased reliability and
limited data loss.
Our service can help you:
Achieve near zero Reduce the risk of failure Avoid the need for travel
recovery point objective while recovering on unlike by using remote access
and a recovery time hardware at a recovery self-management tools
objective within minutes center
Client benefits
• Reduced downtime • Improved return on investment (ROI)
• Improved reliability • Predictable costs
• Very short recovery point • Supports physical and/or virtual servers
objective (RPO) • “Cross-server consistency”
10 http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur

11. Harness IBM expertise to help you drive business value!
We create, roll out and manage your We help you manage all aspects of the
end user environment - from the vast data reservoir needed to develop
server to the end user device to the insight.
help desk.  IBM analyzes more than 100B in
 Management of 2.5 million commerce transactions a year in
desktops – 4.6 million monthly the cloud
helpdesk calls  IBM manages 250+ petabytes of
 Support for wide range of devices: storage
iphone, ipad, Android, Blackberry,  200+ managed services clients
Symbian, Psion, Motorola ranging from 1 – 300 terabytes in
size
 5.4 million service desk
supported seats, 2.6 million
desk-side supported seats
We ensure you have a secure,
We can manage any or all aspects of resilient, compliant environment.
your infrastructure.
 18 billion security events per day -
 We manage 8M square feet in 99% handled automatically
450+ client & IBM data centers  9,000+ disaster recovery clients in
We can ensure your IT performance
 2,000+ SmartCloud Enterprise supports your business processes 160+ resiliency centers across 70
Clients countries with over 200 hardware /
 90% reduction over 10 years in software vendor partners
 Project Big Green has helped number of delivery events requiring
2,000+ clients optimize energy,  200+ IBM researchers focused on
human intervention cloud security and privacy
saving 15 – 50%
 $3B in key cloud acquisitions breakthroughs
http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur

12. Q&A
http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur