2. TEAM OF 35, 2/3 ENGINEER
LONDON & SAN FRANCISCO

3. 4 YEARS IN DEVELOPMENT
3 YEARS DELIGHTING...

4. WHAT YOU WANT.
WHEN YOU WANT IT.

5. 11.08.94

6. 0
2
4
6
8
10
12
%
‘10
‘11
‘12
‘13
E-COMMERCE NOW 12% UK RETAIL MARKET
Forrester

7. 0
2
4
6
8
10
12
%
‘10
‘11
‘12
‘13
17%by 2018
Forrester

8. ECOMMERCE IS QUICK & CONVENIENT

9. 2 THINGS DELIVERY IS NOT...

10. $$
$
$$
$
$
$ $$$
$
$
$ $$
$
$
$
$
$
$
$$
$
ACQUISTION
BROWSE ONLINE
BUILD BASKET
PLACE
ORDER
$
$
$
$
$
$
$
2/3checkout abandoners cite delivery
Source: Comscore 2012, Royal Mail 2011

11. $$
$
$$
$
$
$ $$$
$
$
$ $$
$
$
$
$
$
$
$$
$
ACQUISTION
BROWSE ONLINE
BUILD BASKET
PLACE
ORDER
$
$
$
$
$
$
$
67%shoppers abandon before checkout
Source: Comscore 2012, Royal Mail 2011

12. $$
$
$$
$
$
$ $$$
$
$
$ $$
$
$
$
$
$
$
$$
$
ACQUISTION
BROWSE ONLINE
BUILD BASKET
PLACE
ORDER
$
$
$
$
$
$
$
Source: Comscore 2012, Royal Mail 2011
£1bnecommerce marketing spend wasted

13. 90%Online shoppers cite delivery as top annoyance
Source: Royal Mail 2011

14. 57%Comments made by shoppers about delivery are negative
Ubervu Dec ’11

15. DELIVERY
MATTERS

20. <50k
<200k
191,000k
SKUs

22. “If traditional retailers hope to survive, they must
embrace omni-channel retailing and also transform
the one big feature internet retailers lack - stores -
from a liability into an asset”
Darrell Rigby “The Future of Shopping”
Harvard Business Review

23. HUB & SPOKE
deliveries sent out next day on separate delivery route

24. HUB & SPOKE
deliveries sent out next day on separate delivery route

25. HUB & SPOKE
10+ miles
A B
Hub and spoke is the only cost effective way of delivering 10+ miles
A B

26. POINT TO POINT
<10 miles
B
Point-to-point is cost effective over shorter distances
A

27. HUB & SPOKE
97% Courier, Express & Parcel Market

28. POINT TO POINT
3% Courier, Express & Parcel Market
+2,987 more!

29. POINT TO POINT

30. ‘PAYPAL FOR AWESOME DELIVERY’
Shutl is a branded option offered within checkout alongside existing
fulfillment methods

31. ‘PAYPAL FOR AWESOME DELIVERY’
Shutl takes retailer data, returns price & promise for world’s fastest most
convenient delivery

32. ‘PAYPAL FOR AWESOME DELIVERY’
Available 24/7 & can be offered for similar price to standard delivery

33. Shutl generates a quote
from each relevant carrier
within platform
Optimum picked based
on price & quality rating
SHOP
££
£££
£
££
£
£

34. On checkout, delivery sent via API into
chosen carrier’s transportation system
Courier collects from nearest
store and delivers to shopper
SHOP
££

35. GPS TRACKING COMES STANDARD
Shutl takes GPS from courier in real-time and serves up tracking page

36. Delivery status updated in
real-time, performance
compared against SLA &
carrier quality rating updated
Better performing carriers
get more deliveries & can
demand higher prices

37. FEEDBACK
Shutl sends feedback email to consumer seconds after they have received
delivery asking to rate qualitative aspects of experience

38. FEEDBACK
Feedback streamed unedited to shutl.co.uk/feedback & facebook

39. WHY SHUTL?
1. DELIGHT
2. CONVERT
3. COMPETE
73
NPS

40. +300% NPS.
23% of Shutlers would not otherwise
have purchased that session
+30-100% typically
WHAT ARE THE RESULTS?

41. 5 Branding Guidelines
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0Y0 K70
@ 70%
Rich and Influential
8.2% vs 3.6%
Young and Liberal
43.9% vs 8.5%
Young singles
Degree level education
Ethical products
Succesful
Substantial Wealth
Luxury Items
2.3x 5x
Demographics: over-indexing

42. 5 Branding Guidelines
Black on white Reverse (white) on darker tones
red on white red on lighter tones
Shutl Main Red:
Pantone 485 C
C0 M100Y99 K4
R208 G31 B40
HEX D01F28
Shutl Black:
Pantone BLACK
C0 M0Y0 K0100
Please note:
The black logo should never
appear on in any ‘dark’ colour
background.
Shutl Accent Red:
Pantone 484 C
C0 M100Y99 K4
R208 G31 B40
HEX D01F28
Shutl Accent Grey:
Pantone BLACK
C0 M0Y0 K70
@ 70%
Most coveted by marketeers as
highest spending demographic
The hardest to reach, and have the
highest Cost Per Acquisition
Demographics: over-indexing

44. “SAME DAY” DELIVERY SPACE IS HEATING UP...

45. “SAME DAY” DELIVERY SPACE IS HEATING UP...

46. ~53m
Towns
Aberdeen Basildon Basingstoke Bath
Belfast Birmingham Blackpool Bolton
Brighton Bournemouth Bristol Cambridge
Canterbury Cardiff Chelmsford
Cheltenham Chester Colchester Crawley
Darlington Derby Dudley Dundee Durham
Edinburgh Exeter Gateshead Glasgow
Gloucester Gillingham Guildford
Harrogate Huddesfield Hull Ilford Ipswich
Lakeside Leeds Leicester Lincoln
Liverpool Livingstone London Luton
Maidstone Middlesbrough Milton Keynes
Manchester Newcastle Newport Norwich
Northampton Nottingham Oxford
Peterborough Portsmouth Plymouth
Preston Reading Rotherham Sheffield
Shrewsbury Slough Southampton
Southend Swindon Stafford Stirling
Sunderland Swansea Swindon Warrington
Wigan Wolverhampton York
% UK
POPULATION
85%
LIVE

47. LAUNCHING
Metro
Chicago
New York
San Francisco
Atlanta
Boston
Dallas
Denver
Detroit
Houston
Los Angeles
Miami
Minneapolis
Philadelphia
Phoenix
San Diego
Seattle
Tampa
Washington DC
Montreal
Toronto
Pop (m)
10
19
4
4
5
7
3
4
6
13
6
3
6
4
3
4
3
6
4
6
117m
400+ towns < 100k

48. DO WE REALLY NEED SAME DAY/
HOUR DELIVERY?

49. DO WE REALLY NEED SAME DAY/
HOUR DELIVERY?

50. QUESTIONS?
TOM ALLASON
FOUNDER & CEO
tom@shutl.com
www.shutl.com