This presentation is about SEO tips for small business owners, who are afraid of doing SEO for their website.

3. I Have a Small
Business. Can
I Afford It?
Can I Compete with
The Big Brands?

4. Hold on Guys!!
I will Answer
Your Questions

6. “NO SEO” - NO VISITORS
If you don’t do it then search engines can’t
categorise and rank your site for keywords
relevant to your business.
Don't Worry
Mate!!

7. More Tips for Small Business Owners
Both on-site SEO and off-site SEO are required
Know your competition
SEO doesn’t have to be expensive
SEO results aren’t instant
The newer your website is, the more patient you will need to be
Never consider your website to be finished

8. Hurray!!
Now I Can Start
SEO for My Business
Hold On Mate!!
Not Finished Yet..

9. Adapt to algorithm updates
You don’t need to submit your website to search engines.
Get advice directly from Google via their Webmaster Guidelines
and Webmaster Help Videos.
Don’t risk Google penalties
Set-up and use Google Webmaster Tools, Google Analytics,
Google+ page for your business.
Use Pay Per Click in addition to SEO

10. How Can I Optimize
My Website
Content?

11. Tips For Optimizing Content
Create content primarily for people, not search engines
Remove duplicate content
Don’t copy content from other websites
Claim authorship of your content
Ensure your content is good enough to be on the 1st page
Make your content engaging for visitors

14. 1. Write a unique, descriptive title for every page.
2. Write a unique, descriptive meta description for every
page.
3. Research keywords before optimizing meta tags.
4. Target relevant keywords. Target keywords with
commercial intent.
5. Long-tail keywords are a great source of traffic.
6. Avoid keyword stuffing.
7. Dedicate 1 page of your website to each keyword that
you’re targeting.

17. 1. Backlinks affect rankings more than anything else.
2. Link building should be a steady, consistent, on-going process,
that doesn’t stop when you reach a certain number.
3. Get backlinks from relevant, trusted sources.
4. Don’t get involved in link networks.
5. Build backlinks to every page of your website that you want to
rank.
6. Get the good backlinks that your competition already has.
7. The majority of your backlinks should be branded.
8. Sign up for Ahrefs, Majestic SEO or Open Site Explorer.
9. Have direct links from your homepage to your most important
pages.

21. Use social
websites to
promote other
people’s content as
well as your own.
Add social
sharing buttons
to your website.

23. Debojyoti Ghosh
Eclipse Technology Solutions
Chinar park, Rajarhat Kolkata, West Bengal, India
Phone :- +91-33-65550013
Website:- www.theetsindia.com
Facebook:- http://www.facebook.com/theetsindia
Twitter:- https://twitter.com/Eclipsetech12