GET THE RESOURCES MENTIONED: http://www.thedatabasediva.com/?attachment_id=4288 Publishing an email newsletter is a no-brainer marketing decision. But few companies ever get around to it because they seem to take too much effort to create and maintain. Are you thinking, "I hate getting so many spammy email newsletters in my inbox!" Of course you are! Who doesn't? But what if your newsletter became THE ONE that customers and prospects stopped what they were doing to read? Is that even possible? YES! Readers of The Database Diva's Award Winning email newsletter, for example, contribute thousands of dollars to our top-line revenue each year. They even write us when they don't receive it to be sure they're still on our list! For this Swiftpage training, we'll show you our top 10 ways to create readable business boosting email newsletters. Here are just a few of the 10 you'll learn: * How to copy a Swiftpage template, add your images, "look and feel", then send to contacts in your ACT database * Tips for adding new subscribers to your newsletter list * Free resource for finding top trending articles to demonstrate to readers that you are the SME of your field (especially if you're not a writer. This is a $500-$1,000 value over hiring copywriters!) * How to get extra mileage and exposure for your newsletter by featuring it on your website and social media platforms--with only minutes more of your time * A successful email newsletter case study you can steal and tweak for your company * Need a Swiftpage free trial: http://www.thedatabasediva.com/swiftpage * Not sure Swiftpage is the right email service provider for you? http://www.thedatabasediva.com/outgrown-act

1. Building Your First Swiftpage e-Newsletter
Todd Viau Lori Feldman
@LoriFeldman

2. http://www.thedatabasediva.com/
?attachment_id=4288
Download Agenda here:

3. 3
Agenda
Benefits of an email newsletter
Content ideas
Design ideas
ACT Database Prep
Sending, Tracking and Reporting
Resources

5. 5
eNewsletter Benefits
1. Stay top-of mind with customers and prospects
2. Sell more thru upsells and cross sells
3. Generate new leads / Increases the size of your database
4. Get more referrals
5. Promote yourself as the go-to expert in your field
6. Get media coverage
7. Increase website traffic

6. • Stephen Trentmann, Sales Manager,
Washington Missourian
• 6 years uninterrupted monthly
editions
• Average 5-12 new quote requests
each time
Success!

10. Watch this 3-Min. Video on types of email marketing:
www.TheDatabaseDiva.com/treasure-triangle
Email Blast E-Newsletter
Drip Marketing

11. This is NOT an
eNewsletter

12.  Subject Matter Expert
Opinion on Key Industry
Issue
 Special Report
 Resources List
 Checklists
 “Best of” Lists
 Top 5 / Top 10 Lists
 Cheat Sheets
 Hot Tips
 How To’s
 Free Consultation
 Key Employee Interviews
 Digital Downloads (Audio,
Podcast, CD, e-Book, etc.)
 Product/Service Special
 Case Study
 Customer Spotlight
 Mistakes (Top 3, Top 5, Top 10)
 Q & A or FAQs
 Review a Product / Service / Event
 Special of the Month
 Surveys
Easy Content Ideas:

13. Request for Interview
Subject Line: I'd like to interview you for a feature article
[[First Name]],
Thanks for accepting my request to interview you for a case study about [[Company]]’s experience with drip marketing.
I’d like to interview you by email, and then write an article from your answers. The article will appear on my blog and then will be
distributed to all my social media networks and in my newsletter.
I am very proud of the work you’ve done on your database and the success you’ve had. I’d like to share your effort with my other
prospects and clients as a way to inspire them to start their own drip marketing campaigns.
I know you’re very busy, but if you could answer these questions for me, I’d greatly appreciate it! (Is 5 business days enough time for you
to do it?)
You can just hit reply and type your answers underneath the Qs if that’s easiest.
Interview Questions
1. Tell me about [[Company]]. Where does your company fit in its marketplace? What’s your role in the company? How long have you
been in this role? What size is your database? How long have you been using ACT/Swiftpage? (Just a couple of sentences for frame of
reference for readers).
2. When we first started working together on your drip marketing, do you remember why you wanted my help? What business problem
were you trying to solve? Why couldn’t you do it on your own? (OK to give background on what you were doing/did before)
3. What did [[Company]] do to help you with this challenge?
4. What were your results (good or bad)? Were there any surprises in the process we used or with your results?
5. What’s the “next step” you want to tackle with your database marketing?
6. What 3 tips would you give to other database marketers?
7. Would you please send me a mug shot? Or may I copy pictures off your website?
Warmly,
Lori Feldman
314-485-4350

14. Content Idea Starters: Scoop.it

18. 47% of
emails
are read
on mobile
devices

19. 21
eNewsletter Compelling-O-Meter
 Create a Swiftpage SPF Record (Resources)
 Set publishing schedule
 Each issue sent same day, same time
 Test to see what days / times work best for your readers
 Expected – Missed if readers don’t get it
 Use the same “From Email” and “Display Name”
 Fun / Forward-Worthy
 Subject Line: Test variations to see what gets highest opens

20. Cheap Graphics: Fiverr.com

21. Swiftpage: Preview Template List

22. Swiftpage: Preview Templates

23. Swiftpage: Naming Convention

24. Swiftpage: Manage Images

25. Swiftpage: Manage Documents

27. Save your eNewsletter List in an ACT Dynamic Group

29. Send

37. Track Your Results over Time

38. What’s Working? What’s Not?

41. 10. CAN Spam Laws
 US Policy:
 http://en.wikipedia.org/wiki/Can_Spam
 New Canadian Law:
 https://www.ic.gc.ca/eic/site/ecic-
ceac.nsf/eng/gv00521.html

42. More Swiftpage Training:
• 25 Hacks & Shortcuts - $10 OFF with Promo Code
• Top Tips & Tricks - $10 OFF with Promo Code
• Surveys & Web Forms - $10 OFF with Promo Code
• (FREE) 7 Ways to Use Drip Marketing in Your Business
www.TheDatabaseDiva.com/Events
PROMO CODE: Diva10

43. Q&A
www.TheDatabaseDiva.com
314-485-4350 (US)
Skype: thedatabasediva
Diva@TheDatabaseDiva.com