The document outlines the experience and work of Pedro Enríquez de Salamanca, known as COLOSSUS. It details his over 12 years of experience in advertising agencies working as a creative director on both traditional and digital campaigns. It also describes his work through Wildbytes studio on experiential projects using augmented reality, video mapping, and digital art. Finally, it highlights some of COLOSSUS's work on social media, branded content, smart cities, and two books around social media and a transmedia experience created for Vodafone.

1. COLOSSUSPropiedad Confidencial COLOSSUS S.L. © 2013
jueves, 13 de marzo de 14

2. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
“I advertise without
advertising that is cost
effective and lifelong”
PEDRO ENRÍQUEZ DE
SALAMANCA
jueves, 13 de marzo de 14

3. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
IDEASTRANSMEDIA + INNOVATION
ENGAGEMENTLIFESTYLE + DIGITAL
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4. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
IDEASROI+ ALWAYSBETA
ENGAGEMENTRESULTS + MEMORY BUILDING
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5. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
BRANDING, APPS, SOCIAL
GOODS, BOOKS, GAMES, PHOTO,
VIDEO, TV, MERCHAN, TOONS,
MÚSIC, EVENTS, 2ND SCREEN,
SMART, ENTERTAINMENT...
CONTENT
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6. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
ENTERTAINMENT IS
THE WAY.
EXPERIENCE IS THE
KEY.
CONTENT IS THE
SOLUTION.
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7. COLOSSUSPropiedad Confidencial COLOSSUS S.L. © 2013
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8. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
KEYPOINTS and HIGHLIGHTS
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9. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
1.- More than 12 years of experience in different
agencies working as Creative Director from
conventional proposals (spots, international
campaigns or publicity) to digital advertising and new
marketing. Directing strategy, concept, creativity,
commercial and final development.
www.thecolossustime.com
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10. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
2.- Enjoying with projects of experiences or events
and linking innovation and creativity together through
Wildbytes studio.
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11. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
From Augmented Reality global brand proposals and
the development of AR social content channels to
kinetic video mapping or interactive digital art. Pure
innovation in the creative use of new technologies
with the aim of getting awareness, reputation and
product-brand communication.
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12. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
LOOK at WILDBYTES´ YouTube
https://www.youtube.com/channel/
UCwBigLnsPOETnEwyNRoKJBw
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13. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
3.- Expert on Social Media and Branded Content.
Transmedia storytelling creator. Chief Innovation
Officer and Creative Innovation Director for different
startups, agencies and freelance brands.
http://www.thecolossustime.com/colossus-
miscellaneous/2013/12/4/colossus-wrote-here-
and-work-too
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14. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
4.- Working with "2020 agenda by Vodafone" and
designing business vision for smart city protocols into
European 2020 Agenda.
Creative Director and Business Developer for two
appcentric lean startups based on Smart Destination
experience (together with Tecnalia and Segittur).
Employed as a Smart City communication consultant
for Barcelona and Coruña councils.
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15. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
4. Investigating and developing strategies on
Business Intelligence in the field of performance
marketing.
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16. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
Thinking of mobile shopping experience, nfc +
couponing, reality conversion from virtual analytics,
digital signage creativity and Connected Retail
opportunities. Giving clues to Big Data crossing in
order to predict consumers´ habits and niche multi
fragmented behavior.
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17. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
HIGHLIGHTS
(BOOKS)
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18. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
IE BUSINESS SCHOOL
A Social Media Study
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19. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
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20. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
Tengo 30mil fans... ¿Y ahora que hago?
Translated as "OK. I HAVE 30K FANS... WHAT DO I
DO NOW?" this is a co-working book on social
media sponsored by IE Business School. 2011.
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21. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
YOU CAN READ IT HERE!
http://www.scribd.com/doc/156683610/
Tengo-30000-Fans
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22. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
VODAFONE/TURNER
a transmedia book experience
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23. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
Vodafone publishes annually forty thousand copies of a book as a gift to welcome the new year to its
premium customers. The book should represent the vision of Vodafone and embrace the value of
innovation.
The solution was to design a transmedia publishing experience. A book with an original written and
illustrated content. These Illustrations are enriched by an Augmented Reality app for connecting with
videos that complement the ideas expressed in the book.
The launch event featured an interactive action which reflected concepts, artwork and book ideas and
turned them into an immersive experience. Journalists and Vodafone executives involved approaching a
big screen while the elements of the book around their shadows.
A long tail transmedia experience.
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24. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
THE BOOK
(PHYSICAL OBJECT)
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25. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
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26. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
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27. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
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28. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
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29. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
THE APP
(AUGMENTED REALITY
and VIDEO ENRICHMENT)
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30. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
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31. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
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32. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
You can watch inside here:
http://www.behance.net/gallery/Todo-cambia-by-Vodafone/14254543
http://molstudio.es/vodafone/
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33. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
jueves, 13 de marzo de 14

34. Propiedad Confidencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
¡THANKS!
thecolossustime.com
@thecolossustime
LinkedIn - http://www.linkedin.com/in/
pedroenriquezdesalamanca
jueves, 13 de marzo de 14