SOCIAL TV by COLOSSUS

•

5 likes•983 views

THE COLOSSUS TIME

A BASIC VIEW OF DIFFERENT SOCIAL TV CONCEPTS AND OPPORTUNITIES. WROTE IN 2011 // IT IS MORE TREND AND CURRENT NOW!

Education Technology Business

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
SOCIAL TV
BACK TO BASICS
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
YESTERDAY THE WORLD
CHANGED,
NOW IT’S YOUR TURN
MIKE WALSH
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
// THE MARKETING LIFESTYLE
CONTENT MACHINE//
COMPUTING SOCIAL MEDIA AND
TELEVISION TOGETHER
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
YOU ARE PUBLIC 3.0.
CITIZEN + CONSUMER + SPECTATOR
YES YOU ARE
introduction
(SOCIAL TV)
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
How many of you have a TV
at home?
Thanks to TV we can access quality
entertainment content or watch
information and live events.
From a reality program to the Olympic Games through
the best thriller series. THIS WAS 2011... CAN YOU
IMAGINE NOW?
COLOSSUS SAYS
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
How many of you have a
SMARTPHONE, TABLET
or COMPUTER at home?
These devices make the SECOND
SCREEN experience possible. The
DEVICES we use while watching TV...
(or reading this keynote).
COLOSSUS
COLOSSUS SAYS
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
COLOSSUS LOVES
LIFESTYLE &
ENTERTEINMENT
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS does not know the source, sorry.
COLOSSUS SAYS
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
COLOSSUS does not know the source, sorry.
COLOSSUS SAYS
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
DAY TO DAY TECH DEVELOPS
We already have interactive “audio” PLATFORMS or APPS.
Or how the TELEVISION SET is going to talk to our MOBILE and vice versa.
COLOSSUS SAYS
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
OK...
WHAT ABOUT SOCIAL TV?
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
It all began with what is called backchannel -
Or how SPECTATORS use Social Media, FB
and TW, to discuss what they see on TV in
REAL TIME.
Then some people thought TV was “game
over” versus digital media channels... BUT...
COLOSSUS SAYS
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
#GraciasSara
BACKCHANNEL example in Spain.
COLOSSUS SAYS
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
The CONTENT PRODUCERS, MEDIA
CHANNELS and DIGITAL
ENTREPRENEURS have detected a unique
opportunity to exploit the content of
backchannel and relocate the VIEWER/
SPECTATOR in front of TELEVISION again!
COLOSSUS SAYS
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
Mobile/tablet APPLICATIONS and
WEBS allow viewers push or pull
EXTRA CONTENT or PROMOTIONS...
and especially they allow viewers
create COMMUNITY.
COLOSSUS SAYS
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
APPLICATIONS and digital
allow CONTENTS to be
TRANSMEDIA.
COLOSSUS SAYS
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
GOOD INTERVIEW
EXPLANATION by
Alan Wolk’s Beet.TV
http://socialtimes.com/kit-digital-social-tv_b91501
COLOSSUS SAYS
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
KEY OBJECTIVES
in SOCIAL TV
OPPORTUNITIES
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS

ENRICH / ENHANCE
THE CONTENT
(TRANSMEDIA
STORYTELLING)
COLOSSUS
COLOSSUS SAYS
Propiedad Conﬁdencial COLOSSUS S.L. © 2013
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
ALLOW
INTERACTION
(INTERACTIVE TV IS
MORE THAN SMART)
COLOSSUS
COLOSSUS SAYS
Propiedad Conﬁdencial COLOSSUS S.L. © 2013
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
DIGITAL MARKETING
(FROM BRANDED
CONTENT TO DIGITAL
SEGMENTED MKT
GOODS)
COLOSSUS
COLOSSUS SAYS
Propiedad Conﬁdencial COLOSSUS S.L. © 2013
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
LET’S SHARE
short OLD SCHOOL
SOCIAL TV
EXAMPLES
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
Propiedad Conﬁdencial COLOSSUS S.L. © 2013
TV PROGRAMS HASTAG NAME
good way to be TV social
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
Propiedad Conﬁdencial COLOSSUS S.L. © 2013
THE BRITNEY
EFFECT
or how social TV
transforms users
into audience
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
Propiedad Conﬁdencial COLOSSUS S.L. © 2013
https://vimeo.com/37516900
THE SECOND SCREEN SHARING
A REAL TIME GAME WHILE ENJOYING TV
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
COLOSSUS
COLOSSUS SAYS
Propiedad Conﬁdencial COLOSSUS S.L. © 2013
HOW AN APP CAN BE A
PROGRAM AND VICE
VERSA
A REAL TIME GAME
CONNECTED TO
BROADCASTING
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS
COLOSSUS SAYS
THIS IS //
COLOSSUS
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
SOCIAL TV / APPCENTRIC /
BRANDED CONTENT /
INTERACTIVE EXPERIENCE /
ADVERTEINMENT /
GAMIFICATION / VIRTUAL
GOODS / LIFESTYLE CONTENT /
TRANSMEDIA STORYTELLING...
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
NEWMARKETING
IS
NEWBUSINESS
(LOOK UP #NEWMARKETINGISNEWBUSINESS)
martes, 27 de agosto de 13

Propiedad Conﬁdencial COLOSSUS S.L. © 2013
COLOSSUS SAYS
COLOSSUS
THANKS!
by
COLOSSUS
martes, 27 de agosto de 13

Recently uploaded

Asian American Pacific Islander Month DDSD 2024.pptx

David Douglas School District

PROCESS RECORDING FORMAT.docx

PoojaSen20

Application orientated numerical on hev.ppt

RamjanShidvankar

In Bachelor of Pharmacy course, Class- 1st year, sem-II Subject EVS having topic of Energy Resources under the point Natural Resources. Following Presentation contain total information about the energy resources like Introduction of energy resources, Non-renewable, Renewable Energy resources with examples as well as deep explanations of coal, oil, petroleum, solar energy , wind energy , Conservation of Natural resources etc. Students having deep knowledge about energy resources after studying this presentation.

Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources

Shubhangi Sonawane

Unit-V; Pricing (Pharma Marketing Management).pptx

VishalSingh1417

Python Notes for mca i year students osmania university.docx

Ramakrishna Reddy Bijjam

1029-Danh muc Sach Giao Khoa khoi 6.pdf

QucHHunhnh

The basics of sentences session 2pptx copy.pptx

heathfieldcps1

Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...

christianmathematics

A Transgenic animal is one that carries a foreign gene that has been deliberately inserted into its genome. The foreign gene are inserted into the germ line of the animal, so it can be transmitted to the progeny. Transgenic animals are animals that are genetically altered to have traits that mimic symptoms of specific human pathologies. They provide genetic model of various human disease which are important in understanding disease and development of new target.

Role Of Transgenic Animal In Target Validation-1.pptx

NikitaBankoti2

1029 - Danh muc Sach Giao Khoa 10 . pdf

QucHHunhnh

Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...

Shubhangi Sonawane

Class 11th Physics NEET formula sheet pdf

AyushMahapatra5

Advanced Views - Calendar View in Odoo 17

Celine George

psychiatric nursing HISTORY COLLECTION .docx

PoojaSen20

Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes

Celine George

Key note speaker Neum_Admir Softic_ENG.pdf

Admir Softic

Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi Welcome to VIP Call Girl In Delhi Hello! Delhi Call Girls is one of the most popular cities in India. Girls who call in Delhi frequently Advertise their services in small promgons in magazines, as well as on the Internet but We do not act as a direct-promoter. We will do everything we can to make sure that you're safe to the max to the best of our abilities and making sure of our ability and ensuring that you're obtained to the best of our abilities and making sure that you get what you want. Sexuality of our females is recognized by our Business proposals. Top-of-the-line, fully-featured Delhi girl call number and we offer To be aware of it is a major reason in deciding to use our services to ensure that our customers realize the worth of their lives swiftly and in a pleasant manner by engaging with web series performers for a cost of 10000.Here you are able to be Relax knowing that personal information is stored in the business proposals, giving an appearance of like you're as if you are a full affirmation. Call Girls Service Now Delhi +91-9899900591 *********** N.M.************* 01/04/2024 ▬█⓿▀█▀ 𝐈𝐍𝐃𝐄𝐏𝐄𝐍𝐃𝐄𝐍𝐓 CALL 𝐆𝐈𝐑𝐋 𝐕𝐈𝐏 𝐄𝐒𝐂𝐎𝐑𝐓 SERVICE ✅ ❣️ ⭐➡️HOT & SEXY MODELS // COLLEGE GIRLS AVAILABLE FOR COMPLETE ENJOYMENT WITH HIGH PROFILE INDIAN MODEL AVAILABLE HOTEL & HOME ★ SAFE AND SECURE HIGH CLASS SERVICE AFFORDABLE RATE ★ SATISFACTION,UNLIMITED ENJOYMENT. ★ All Meetings are confidential and no information is provided to any one at any cost. ★ EXCLUSIVE PROFILes Are Safe and Consensual with Most Limits Respected ★ Service Available In: - HOME & HOTEL Star Hotel Service .In Call & Out call SeRvIcEs : ★ A-Level (star escort) ★ Strip-tease ★ BBBJ (Bareback Blowjob)Receive advanced sexual techniques in different mode make their life more pleasurable. ★ Spending time in hotel rooms ★ BJ (Blowjob Without a Condom) ★ Completion (Oral to completion) ★ Covered (Covered blowjob Without condom SAFE AND SECURE

Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi

kauryashika82

Measures of Central Tendency: Mean, Median and Mode

Thiyagu K

Activity 01 - Artificial Culture (1).pdf

ciinovamais

Recently uploaded (20)

Asian American Pacific Islander Month DDSD 2024.pptx

PROCESS RECORDING FORMAT.docx

Application orientated numerical on hev.ppt

Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources

Unit-V; Pricing (Pharma Marketing Management).pptx

Python Notes for mca i year students osmania university.docx

1029-Danh muc Sach Giao Khoa khoi 6.pdf

The basics of sentences session 2pptx copy.pptx

Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...

Role Of Transgenic Animal In Target Validation-1.pptx

1029 - Danh muc Sach Giao Khoa 10 . pdf

Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...

Class 11th Physics NEET formula sheet pdf

Advanced Views - Calendar View in Odoo 17

psychiatric nursing HISTORY COLLECTION .docx

Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes

Key note speaker Neum_Admir Softic_ENG.pdf

Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi

Measures of Central Tendency: Mean, Median and Mode

Activity 01 - Artificial Culture (1).pdf

Featured

https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

2024 State of Marketing Report – by Hubspot

Marius Sescu

ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

Everything You Need To Know About ChatGPT

Expeed Software

Product Design Trends in 2024 | Teenage Engineerings

Pixeldarts

Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

How Race, Age and Gender Shape Attitudes Towards Mental Health

ThinkNow

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

marketingartwork

Skeleton Culture Code

Skeleton Technologies

PEPSICO Presentation to CAGNY Conference Feb 2024

Neil Kimberley

Content Methodology: A Best Practices Report (Webinar)

contently

How to Prepare For a Successful Job Search for 2024

Albert Qian

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

MindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

Featured (20)

2024 State of Marketing Report – by Hubspot

Everything You Need To Know About ChatGPT

Product Design Trends in 2024 | Teenage Engineerings

How Race, Age and Gender Shape Attitudes Towards Mental Health

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

SOCIAL TV by COLOSSUS

5. Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS How many of you have a TV at home? Thanks to TV we can access quality entertainment content or watch information and live events. From a reality program to the Olympic Games through the best thriller series. THIS WAS 2011... CAN YOU IMAGINE NOW? COLOSSUS SAYS martes, 27 de agosto de 13

6. Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS How many of you have a SMARTPHONE, TABLET or COMPUTER at home? These devices make the SECOND SCREEN experience possible. The DEVICES we use while watching TV... (or reading this keynote). COLOSSUS COLOSSUS SAYS martes, 27 de agosto de 13

10. Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS DAY TO DAY TECH DEVELOPS We already have interactive “audio” PLATFORMS or APPS. Or how the TELEVISION SET is going to talk to our MOBILE and vice versa. COLOSSUS SAYS martes, 27 de agosto de 13

12. Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS It all began with what is called backchannel - Or how SPECTATORS use Social Media, FB and TW, to discuss what they see on TV in REAL TIME. Then some people thought TV was “game over” versus digital media channels... BUT... COLOSSUS SAYS martes, 27 de agosto de 13

14. Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS The CONTENT PRODUCERS, MEDIA CHANNELS and DIGITAL ENTREPRENEURS have detected a unique opportunity to exploit the content of backchannel and relocate the VIEWER/ SPECTATOR in front of TELEVISION again! COLOSSUS SAYS martes, 27 de agosto de 13

15. Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS Mobile/tablet APPLICATIONS and WEBS allow viewers push or pull EXTRA CONTENT or PROMOTIONS... and especially they allow viewers create COMMUNITY. COLOSSUS SAYS martes, 27 de agosto de 13

17. Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS GOOD INTERVIEW EXPLANATION by Alan Wolk’s Beet.TV http://socialtimes.com/kit-digital-social-tv_b91501 COLOSSUS SAYS martes, 27 de agosto de 13

19. Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS ENRICH / ENHANCE THE CONTENT (TRANSMEDIA STORYTELLING) COLOSSUS COLOSSUS SAYS Propiedad Conﬁdencial COLOSSUS S.L. © 2013 martes, 27 de agosto de 13

20. Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS ALLOW INTERACTION (INTERACTIVE TV IS MORE THAN SMART) COLOSSUS COLOSSUS SAYS Propiedad Conﬁdencial COLOSSUS S.L. © 2013 martes, 27 de agosto de 13

21. Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS DIGITAL MARKETING (FROM BRANDED CONTENT TO DIGITAL SEGMENTED MKT GOODS) COLOSSUS COLOSSUS SAYS Propiedad Conﬁdencial COLOSSUS S.L. © 2013 martes, 27 de agosto de 13

23. Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS COLOSSUS SAYS Propiedad Conﬁdencial COLOSSUS S.L. © 2013 TV PROGRAMS HASTAG NAME good way to be TV social martes, 27 de agosto de 13

24. Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS COLOSSUS SAYS Propiedad Conﬁdencial COLOSSUS S.L. © 2013 THE BRITNEY EFFECT or how social TV transforms users into audience martes, 27 de agosto de 13

25. Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS COLOSSUS SAYS Propiedad Conﬁdencial COLOSSUS S.L. © 2013 https://vimeo.com/37516900 THE SECOND SCREEN SHARING A REAL TIME GAME WHILE ENJOYING TV martes, 27 de agosto de 13

26. Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS COLOSSUS SAYS COLOSSUS COLOSSUS SAYS Propiedad Conﬁdencial COLOSSUS S.L. © 2013 HOW AN APP CAN BE A PROGRAM AND VICE VERSA A REAL TIME GAME CONNECTED TO BROADCASTING martes, 27 de agosto de 13

28. Propiedad Conﬁdencial COLOSSUS S.L. © 2013 COLOSSUS SAYS COLOSSUS SOCIAL TV / APPCENTRIC / BRANDED CONTENT / INTERACTIVE EXPERIENCE / ADVERTEINMENT / GAMIFICATION / VIRTUAL GOODS / LIFESTYLE CONTENT / TRANSMEDIA STORYTELLING... martes, 27 de agosto de 13

SOCIAL TV by COLOSSUS

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

SOCIAL TV by COLOSSUS