Social Media – An Invaluable Way to Elevate Your Brand
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Craig Marshall, principal of Century 21 Cordeau Marshall presented at The Business Of Real Estate held on 1-3 September 2014. #rebiz14
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Social Media – An Invaluable Way to Elevate Your Brand
- 2. Craig Marshall, Century 21 Cordeau Marshall SOCIAL MEDIA An Invaluable Way to Elevate Your Brand
- 3. Century 21 Cordeau Marshall ! The Century 21 Cordeau Marshall Group consists of five offices on Sydney’s North Shore and one office in Sydney’s Eastern Suburbs, all working together as one strong team. ! We are celebrating 30 successful years in Real Estate, over which time we have built up to be the number one franchise in our area and the largest franchise within CENTURY 21 Australia.
- 4. TODAY PEOPLE KNOW MORE ABOUT YOU than you know about them
- 5. Staff Profile Views 335 407 355 505 319 500 633 512 1468 622 561 670 783 Stephanie Hearne William Chan James Levy Michelle Placks C21 Australia (same 12 months) Jan 2014 - Today Jul 2013 - Jan 2014 1800 1658 1276
- 6. Social Media Let your brand’s personality shine on Social Media Social Media has become the #1 activity on the web One in two Australians have a Facebook page and check it every single day
- 7. The Cordeau Marshall Blog ! 274 people visited our blog in July 2014 to access localised real estate news, predictions and debates ! craigmarshallc21.com
- 8. Facebook growth Aug 2013 - Today 16.8 times more ‘likes’
- 9. Our Facebook posts reach 2,800 people every week
- 10. THE POWER OF VIDEO
- 11. Meet the team VIDEO
- 12. The Power of Video The cost of paper advertising versus The longevity of video advertising
- 13. The Power of Video The North Shore Times Half page $1,415 Full page $2,601
- 21. Analytics Jan 2013 – Jul 2013 Videos: 171 Lifetime views: 24,259 12.8 hours watched
- 22. Analytics Jul 2013 – Jan 2014 Videos: 171 Lifetime views: 24,259 89.6 hours watched
- 23. Analytics Jan 2014 – Today Videos: 171 Lifetime views: 24,259 437.2 hours watched
- 24. 26233 5380 770 19893 4648 700 Jan 2013 - Jun 2013 Jun 2013 - Jan 2014 Jan 2014 - Today Views Minutes Growth 28 times more views 34 times more minutes watched
- 28. The inspiration behind our videos
- 29. Website Analytics ! Pageviews ! New versus returning visitors ! Demographics ! Average session times ! Location ! Content drilldown
- 30. TODAY PEOPLE KNOW MORE ABOUT YOU than you know about them