Presentation to downtown merchants on the benefits of participating in a local Jazz Festival.

2. and
The Downtown Business Association
present
The “cheesy” presentation

4. cheesy ¦ ch ēzē¦ |ˌtʃizi| |ˌtʃiːzi|
adjective ( cheesier, cheesiest)
1 like cheese in taste, smell, or consistency : a pungent, cheesy sauce.
2 informal cheap, unpleasant, or blatantly inauthentic : a big cheesy grin

6. First you need the edge
then you use the wedge

8. Welcome to
Historic Downtown Stuart

9. Why Downtown Stuart?

10. Why Downtown Stuart?
• Lifestyle destination
• It’s the “Real deal”
• Terrific ambiance
• It’s Historic
• It’s clean
• It’s safe
• And inviting

12. It’s a GOOD thing!

13. It’s a GOOD thing!

14. It’s a GOOD thing!

15. Building a better mousetrap

16. Building a better mousetrap
• Event is the trap
• Attendees are the
“mice”
• Make them grab
it, touch it, taste it
and buy it!

17. Why miss out?

18. Why miss out?
• The Draw

19. Why miss out?
• The Draw
• The Reach

20. Why miss out?
• The Draw
• The Reach
• Improved Flow

22. That’s a lot of “mice”!

24. First you need the edge
then you use the wedge

25. the “edge”

26. Stay “looped” in

27. Stay “looped” in
Does the DBA Have your:
• current email
• current phone
• current fax
Is your staff informed?

28. Stay up to date

29. Stay up to date
• Calendar up to date?

30. Stay up to date
• Calendar up to date?
• Refer to it often?

31. Stay up to date
• Calendar up to date?
• Refer to it often?
• Attend meetings?

32. Meeting Schedule

33. Meeting Schedule
DBA Meeting:
• 1st Wed ea month, 9am
at City Hall chambers

34. Meeting Schedule
DBA Meeting:
• 1st Wed ea month, 9am
at City Hall chambers
DSA Meeting:
• Every Friday, 9am at
City Hall chambers

35. Upcoming events

36. Upcoming events
September 29 & 30
Stuart Craft Show

37. Upcoming events
September 29 & 30
Stuart Craft Show
September 29th
American Heart Walk

38. Upcoming events
September 29 & 30
Stuart Craft Show
September 29th
American Heart Walk
October 7th
Riverwalk Jazz Series

39. Upcoming events
September 29 & 30
Stuart Craft Show
September 29th
American Heart Walk
October 7th
Riverwalk Jazz Series
October 27th
Treasure Coast Car Show

40. Upcoming events

41. Upcoming events
November 11
Veterans Day Parade

42. Upcoming events
November 11
Veterans Day Parade
December 1st
Feliz Navidad

43. Upcoming events
November 11
Veterans Day Parade
December 1st
Feliz Navidad
December 1st
St. Lucie River Boat parade

44. Upcoming events
November 11
Veterans Day Parade
December 1st
Feliz Navidad
December 1st
St. Lucie River Boat parade
December 2nd
Riverwalk Jazz Festival

45. Riverwalk Jazz Series

51. Riverwalk Jazz Series
Why miss it?

52. Get involved early

53. Get involved early
• Better logo placement
• Better banner placement
• Better locations
• Better exposure
• Possible discounts
• Less stressful

54. Now that you’ve committed...

55. Now that you’ve committed...
• Supply current logo

56. Now that you’ve committed...
• Supply current logo
• Prepare media kit

57. Now that you’ve committed...
• Supply current logo
• Prepare media kit
• Include special promotion

58. “2B or not 2B”

59. “2B or not 2B”
• B2C
Business to
Consumer

60. “2B or not 2B”
• B2C
Business to
Consumer
• B2B
Business to
Business

62. First you need the edge
then you use the wedge

63. the “wedge”

64. Wedge yourself between
the event & the customer

65. Wedge yourself between
the event & the customer

66. Wedge yourself between
the event & the customer
• Plan ahead

67. Wedge yourself between
the event & the customer
• Plan ahead
• Understand the event

68. Wedge yourself between
the event & the customer
• Plan ahead
• Understand the event
• Attend other events

69. “Jazz it up”

70. “Jazz it up”
• Mascot(s)

71. “Jazz it up”
• Mascot(s)
• Meet & Greet

72. “Jazz it up”
• Mascot(s)
• Meet & Greet
• Artist(s)

73. “Jazz it up”
• Mascot(s)
• Meet & Greet
• Artist(s)
• Designer(s)

74. “Jazz it up”
• Mascot(s)
• Meet & Greet
• Artist(s)
• Designer(s)
• Author(s)

75. “Jazz it up”

76. “Jazz it up”
Giveaways

77. “Jazz it up”
Giveaways
• Product samples

78. “Jazz it up”
Giveaways
• Product samples
• Customer rewards

79. “Jazz it up”
Giveaways
• Product samples
• Customer rewards
• Coupon(s)

80. “Jazz it up”
Giveaways
• Product samples
• Customer rewards
• Coupon(s)
• Tchotchkes

81. “Jazz it up”

82. “Jazz it up”
Contests
• Spin the wheel
• Trivia
• Sign-ups

83. “Jazz it up”

84. “Jazz it up”
Demonstrations

85. “Jazz it up”
Demonstrations
• Artist demo(s)

86. “Jazz it up”
Demonstrations
• Artist demo(s)
• Product demo(s)

87. “Jazz it up”
Demonstrations
• Artist demo(s)
• Product demo(s)
• How to

88. “Breaking the fourth wall”

89. “Breaking the fourth wall”

90. “Breaking the fourth wall”
• Color

91. “Breaking the fourth wall”
• Color
• Music

92. “Breaking the fourth wall”
• Color
• Music
• Movement

93. “Breaking the fourth wall”
• Color
• Music
• Movement
• Taste

94. First impressions

95. First impressions
Only ONE “first” impression

96. First impressions
Only ONE “first” impression
• Start early - stay late

97. First impressions
Only ONE “first” impression
• Start early - stay late
• Happy & energetic crew

98. First impressions
Only ONE “first” impression
• Start early - stay late
• Happy & energetic crew
• Know the product

99. First impressions
Only ONE “first” impression
• Start early - stay late
• Happy & energetic crew
• Know the product
• Know the event

100. Cross promotion

101. Cross promotion
Advance notice

102. Cross promotion
Advance notice
• Customers

103. Cross promotion
Advance notice
• Customers
• Business partner/vendor

104. Cross promotion
Advance notice
• Customers
• Business partner/vendor
• Staff

105. Cross promotion
Advance notice
• Customers
• Business partner/vendor
• Staff
• Family/friends

106. Cross promotion

107. Cross promotion RIVERWA
P R E S E N T
LK
S
E n jo y
a n ic e
s tr o ll
th
• Advertise
• Letter/invite
JAZZ SER
• Post card S U N IES
D A Y
• D E C
E M
B E R
3
• Email Fort
A FR
EE o
Pier
- 3
ce J
P M
azz
N o o
n
Soci
ety E
nsem
ble
the pen
beau -air con
Hist tiful cert
oric St. ove
Dow Lucie R rlooking
ntow i
FRE n St ver in
COM uart
MEM E
TEE ORA
• Post to your website
TI
TO T - S H I RT V E
100 H
THE PEO E FIRST
STU PLE
ART TO
NEW VISIT
S BO
OTH
F ro m
U
about S1, head
o n to F ea Direc
S t. L u la g le st o n C o tions
ci e A ve r A ve . F o lo ra d o A ve :
. The llo w . in
R iv e rw F la g le r p to H is to ri c
In the a lk st a st th Down
event a g e is e L to w n
Recre of incl
ement lo ca te yr ic T h e a tr S tu a rt
. F
ation C d a t th e,
enter weath
er, the e e n d a n d tu rn ri o llo w ro u n
201 S of S. g d
.W. Fla Riverwalk W. S t. h t o n to S .W-
gler A Jazz C L u ci e .
venue. oncert A ve .
For m
Co-sp ore info will be held
onsore rmatio at the
n call Flagler
d, in p 288-53
art, by 35
Parks
& Rec
reation

108. Cross promotion

109. Cross promotion
Set-up a mini event

110. Cross promotion
Set-up a mini event
• Hang posters

111. Cross promotion
Set-up a mini event
• Hang posters
• Place flyers

112. Cross promotion
Set-up a mini event
• Hang posters
• Place flyers
• Bags, buttons, fans,
etc.

113. The Cheesy Top Ten Take Aways

114. The Cheesy Top Ten Take Aways
10. The Draw
At an event your exterior footprint pulls people toward your
business. Don’ miss out on this opportunity!
t

115. The Cheesy Top Ten Take Aways
10. The Draw
At an event your exterior footprint pulls people toward your
business. Don’ miss out on this opportunity!
t
9. The Reach
Events have a tremendous reach and reach out to thousands of
potential customers. It’ up to you to create the “draw” that
s
attracts them to your business.

116. The Cheesy Top Ten Take Aways

117. The Cheesy Top Ten Take Aways
8. “2B or not 2B”
Do business with your neighbors.

118. The Cheesy Top Ten Take Aways
8. “2B or not 2B”
Do business with your neighbors.
7. Stand out in the crowd
Use all of your “common” senses, color, music, movement, aroma
and taste.

119. The Cheesy Top Ten Take Aways
8. “2B or not 2B”
Do business with your neighbors.
7. Stand out in the crowd
Use all of your “common” senses, color, music, movement, aroma
and taste.
6. Themes
Take advantage and capitalize on the events theme(s). Be a part
of the event by looking like it.

120. The Cheesy Top Ten Take Aways

121. The Cheesy Top Ten Take Aways
5. Jazz it up!
Interact with the audience - meet & greets, giveaways, contests,
demos, etc.

122. The Cheesy Top Ten Take Aways
5. Jazz it up!
Interact with the audience - meet & greets, giveaways, contests,
demos, etc.
4. Cross promote
Spread the news - it helps everyone and makes you look good!

123. The Cheesy Top Ten Take Aways
5. Jazz it up!
Interact with the audience - meet & greets, giveaways, contests,
demos, etc.
4. Cross promote
Spread the news - it helps everyone and makes you look good!
3. Make a good impression
Be friendly, know your product(s), know the event.

124. The Cheesy Top Ten Take Aways

125. The Cheesy Top Ten Take Aways
2. Marketing tool-kit
Having promotional materials readily available makes it easier to
promote your business effectively.

126. The Cheesy Top Ten Take Aways
2. Marketing tool-kit
Having promotional materials readily available makes it easier to
promote your business effectively.
1. Be in the loop
Communication, communication, communication!