7. “ How I Met Your Mother is
pioneering the extending
transmedia punch line.”
~Andrea Phillips
8. The Fake Websites
1. Make a hilarious joke in the TV show.
2. Make full websites in real life relating to the joke.
3. Reference the joke/websites in future episodes.
4. Your audience will fall in love with you more.
9.
10. “One wonders how many new
people gave How I Met Your
Mother a chance after the
Robin Sparkles ‘ Let’s Go To
The Mall’ video.”
~Andrea Phillips
11. The Viral Videos
1. Show a hilarious video (or part of) in the TV show.
2. Publish the full video online, in a ‘real’ setting.
3. The powers of the Internet make it spread/go viral.
4. Your audience – old and new! – will fall in love with
you more.
12. “Each bit of the larger whole […]
makes a contribution to the viewer’s
discovery of the story universe, and each
piece is an entry point by which the
consumer can uniquely discover again a
bit of the story world.”
~R. Eric Lieb
13. The Continuity Issue
1. What happens to the experience when content is taken
down?
2. What happens if expectations are set and not met?
15. “ By channelling the voice of each
fan, Story has cultivated a
community for WGN America that’s
greater than the sum of its parts—
and perfectly in line with the fanatic
TV viewers it serves.”
~Story Worldwide
16. The New Partner:
Story Worldwide
1. Create a Facebook page, Twitter account and
YouTube channel
2. Activate Superfans
3. Discussion goes wild
4. Fans tune-in during broadcasts
17. 1. Transmedia that is made to last
2. Transmedia which is more aware that people will be
accessing the information after the fact
3. Transmedia that aims to engage the fan over a long
period of time
4. Transmedia to generate discussion
The New Partner:
Story Worldwide
18. “It is hard to make different art
forms work together in an elegant
way, and I love that both digital
and traditional media can work
together.”
~Christy Dena
19. Barney’ s Blog
1. Have a TV show
2. Expand its story world on digital platforms
3. Delve into character (…?)
4. Delight your fans so that they want to explore multiple
platforms
20. A transmedia project should be
designed from the beginning as such,
rather than having the transmedia
component tacked on late in the
development process.”
~Peter von Stackelberg
21. Making Transmedia
1. Transmedia should be transmedia from the beginning
2. Transmedia needs to be more than marketing
3. Transmedia needs to offer new information on its other
platforms
22.
23. “Online generated content doesn’t
interact with the TV programme, or
affect it in any way. They are two
separate parts.”
~Tess Wallis
Conclusion
