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The Science of Social Media: Ideas, Myths and Takeaways

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The Science of Social Media Dan Zarrella Social Media Scientist
#SMSCI
Brian Bloom Photography
Myth: Ideas spread because they’re good.
Memetics
Myth: “Engaging in the Conversation” is the most important thing on social media.
Takeaway: “Engaging in the Conversation” doesn’t work. Publishing interesting content does.
Myth: Don’t call yourself a guru.
Takeaway: Identify yourself authoritatively.
Takeaway: Stop talking about yourself.
Selective Attention
Takeaway: Don’t crowd out your own content.
Myth: Friday, Saturday and Sunday are bad days to publish.
Takeaway: Use contra- competitive timing.
Performance
Reputation
Social Exchange
Scarcity
Information Voids
Zombies Marketing Me
Takeaway: Utilize combined relevance.
Myth: “Please ReTweet” doesn’t work.
Takeaway: Don’t forget social calls-to- action.
5 People…
Thank you!

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