The document discusses myths about user engagement and feedback that need to be dispelled when developing products and experiences. It asserts that users are the target of development efforts, not enemies, and that information flows iteratively between developers and users rather than just one way. Feedback should be incorporated into all aspects of the product lifecycle rather than just marketing surveys. The goal is to transform user experiences from negative to positive by effectively engaging users and incorporating their feedback.

1. Presented by:
Brainstorming for Improved User
Engagement
Randall Arnold, Timo Härkönen,
Dan Leinir Turthra Jensen

2. Our Purpose:
Find ways to incorporate user
feedback and input into
the MeeGo UX

3. To begin, we need to explode
some myths…

4. Myth Number 1:
“Users are the enemy.”

5. Reality: Users are the target
Who are we coding for?
Why are we coding?
What sort of application lifecycle do we expect?

6. Myth Number 2:
“Information only flows one way.”

7. Perception: Information flow looks linear
Conceive Develop Implement Done
One-Dimensional, Simple Project Lifecycle
Cool!
…and if all
goes well, a
delighted user
at the end

8. Reality: Information iterates
There is noise, aka feedback, at every point…
Conceive Develop Implement
Two-Dimensional, Typical Project Lifecycle

9. Reality: Information spreads chaotically
It reflects, refracts, reacts… …and
negative
information
multiplies very
far and fast
Cool!
???
$%#@&!

10. Myth Number 3:
“Feedback is just for marketing
surveys.”

11. Reality: Feedback is for everything
Awesome!
Ratings

12. Goal: Convert experiences
From these… …to these:
and especially these

13. Now, go engage someone!
This presentation is respectfully dedicated to frals,
beloved creator of fMMS, who is still alive and coding
but sadly could not attend the conference
Resources:
MUEF:
http://wiki.meego.com/MeeGo_User_Engagement_Framework_Project