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It’s all about…

HELPING OUR
CLIENTS
WHERE DOES THE MONEY COME
FROM?
POS AND VISION
WHY PRODUCTS FAIL?
NO VALUE, NO GAME
WASTED MONEY
WASTED MONEY
WASTED MONEY
PRODUCTIVE VS INNOVATIVE
PROBLEM VS. SOLUTION
OLD GAMES VS NEW GAMES
BUILD MVPS – TEST YOUR VISION
Definition: “version of a new product which
allows a team to collect the maximum amount
of validated learning about customers with
the least effort.”
 Goal: to test fundamental business hypotheses
and to help entrepreneurs begin the learning
process as quickly as possible

WALKING SKELETON
DROPBOX EXAMPLE
PILOT
WE HAVE MVP. LET’S VALIDATE
AND PIVOT
WE LEARNED …
GO ITERATIVE
RELEASE EARLY AND OFTEN
MY EXAMPLE
VERTICAL SLICES
FEATURE EVALUATION
FRAMEWORK
Total cost of Ownership
 Innovation rate
 Important vs Urgent
 Usage Index

EVALUATE FEATURE AGAINST
GOAL
Welcome
 Retention
 Revenue

TAKEAWAYS
Customers expect our help
 Responsible for failure/success
 MVP – minimize risk
 Do not invest products that will never be used
 Validate assumptions
 Go Iterative
 Feature validation framework

Q&A
SOURCES


http://cdn.bellanaija.com/wp-content/uploads/2012/06/Fundraising.jpg



http://4.bp.blogspot.com/-Fv9nx9m6Pio/To4LmtxT2GI/AAAAAAAAKe0/lzDnn7j9ckQ/s400/steve-jobs.jpg



http://fpladdicts.files.wordpress.com/2012/10/value.jpg



http://lifestyle.beiruting.com/wp-content/uploads/2012/02/men-in-high-heels-is-a-thing-now-1584-1319045644-5.jpg



http://www.dumb-inventions.com/headitems/toiletpaperhat.jpg



http://www.alleywatch.com/wp-content/uploads/2013/04/innovation.jpg



http://www.harborfreight.com/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/i/m/image_14165.jpg



http://www.gamingupdate.com/images/newsimages/1317232929-fv.jpg



http://thegraphicsfairy.com/wpcontent/uploads/blogger/_CarNcodpCMA/TLS1YUQEPrI/AAAAAAAAJYg/Odhh3RA0WVU/s1600/skeletonm
anwalking-graphicsfairy009bw.jpg



http://capturingmagic.me/site/wp-content/uploads/2012/12/Dropbox-Logo.jpg



http://tvpedia.org/wp-content/uploads/2011/08/prison-break-wallpaper-3-lincoln-and-michael-closeup.jpg



http://2.bp.blogspot.com/-55fNfdLGzAc/UcqauKcFZHI/AAAAAAAAAJk/X5r7XTL5Zc/s1600/customer+development+-+%231.png



http://www.timeoutdubai.com/images/content/take_it_away/innerbig/takeaway_1_innerbig.jpg
THANK YOU

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