NET23 Blogger Online Policy Primer

TM*

Online Policy Primer
By T. G.
NET23 SP4 2009

Sources for this page
* BloggerTM is a Registered Trademark of GoogleINC.
http://www.google.com/permissions/brand_terms.html
http://www.blogger.com

Things to know
before you accept
the
Image by Anne Marie Helmenstine

Terms of Service
at TM*

http://www.google.com/permissions/brand_terms.html
Helmenstine, A. (nd) http://chemistry.about.com/od/healthsafety/ig/Laboratory-Safety-Signs/Do-Not-Enter-Sign.htm

How secure is your
information?

Image from www.freefoto.com

Blogger requires your
TM

personal information
before you can register


What happens after that?
Where does it go?


When you create work on Blogger ...
TM

Who owns it?
Who can see it?
Who can use it?

Are you bound by laws?

Do you
have
rights?

Part 1: History
What is ?
TM

Who can join TM ?
What is a blog?
Image by PixelMixer

Image by PixelMixer

*BloggerTM is a Registered Trademark of GoogleINC
Images by PixelMixer from http://www.freeiconsdownload.com/Free_Downloads.asp?id=597
Blogger image http://www.iconspedia.com/icon/blogger-logo-4346.html
Blogger image http://www.blogger.com

What is TM ?
Free tool for creating blogs
Voted “Best Blogging Host 2008”
Company based in California USA

* BloggerTM is a Registered Trademark of GoogleINC
http://blogger.com/terms.g
http://www.merriam-webster.com/dictionary/blog
http://bloggerschoiceawards.com

Who can join TM ?
Anyone 13 years +
No parental consent
required

Users must
agree to Terms
of Service

* BloggerTM is a Registered Trademark of GoogleINC
http://blogger.com/terms.g
http://chemistry.about.com/od/healthsafety/ig/Laboratory-Safety-Signs/Danger-Sign.htm

13 yrs =

Yet Australian Federal Law =
MA15+ movies = 15 years old
TM

?
Buy alcohol = 18 years old

R18+ movies = 18 years old

NSW Full Drivers Licence =
Minimum age 19 years old
Australian Federal Law. http://www.oflc.gov.au
NSW Driver Licence. http://www.rta.nsw.gov.au

Blogger
community
content may
be unsuitable
for minors Image by Anne Marie Helmenstine

However,
- the content of blogs content that
is not monitored by exploits child
safety is not
Google
tolerated
TM

http://www.blogger.com/terms.g
http://www.blogger.com/content.g
Helmenstine, A. (nd) http://chemistry.about.com/od/healthsafety/ig/Laboratory-Safety-Signs/Do-Not-Enter-Sign.htm

What is a blog?
short for “web-log”

informal public online journal
Image by PixelMixer

used for business, education, personal and other
purposes

blogs express personal views; contains links;
Image by PixelMixer
allow reader comments

see Bloggers Choice Awards for examples
Definition: http://www.merriam-webster.com/dictionary/blog
Mercado-Kierkegaard, S (2006) “Blogs, lies, and the doocing: The next hotbed of litigation?”
Computer Law & Security Report Volume 22, Issue 2, 2006, Pages 127-136
Images by: PixelMixer from http://www.freeiconsdownload.com/Free_Downloads.asp?id=597
http://bloggerschoiceawards.com
Telk, J., (nd) “The Popularity of Blogs”. Retrieved October 11, 2009 from
http://ezinearticles.com/?The-Popularity-of-Blogs&id=1069430

2. Conditions & Use
Where are the TM Terms of Service?

Freedom of expression & Censorship

Privacy, Copyright & Ownership

Surveillance & Legal implications


Terms of Service
TM is owned by TM

...so you need to agree to 4 documents:
1. Blogger Terms of Service
2. Blogger Content Policy
3. Google Terms of Service
4. Google Privacy Policy

Sources for this page:
http://www.google.com/accounts/TOS
http://www.google.com/privacypolicy.html

TM
Terms of Service
Be 13 years +

Accept all 4 Terms of Service PLUS any future
amendments

Responsible for all content in your own name

Abide by all laws, rules, regulations in your
local, state, national area PLUS applicable
international and USA laws

Legal proceedings = held solely in Santa Clara
County, California, USA

Google can refuse service anytime without
TM

providing a reason Sources for this page

TM Content Policy
Freedom of speech, communication and self-expression
are encouraged

Personal and sensitive information about another person
is not allowed

Impersonating another person is not allowed

Boundaries: blogs displaying adult nudity or that threaten
child safety are not permitted in compliance to applicable
laws

Blogs can be labelled “Adult Content”

“Hate speech”, “crude content”, “illegal activities”, “spam”
and “violence” are not tolerated Sources for this page

TM Terms of Service
The personal identification and contact
information you use for registration must be
accurate

Google can cancel your account at any time
TM

without prior consent

Google can change their Terms of Service at
TM

any time without notification

Google is not responsible for your content or
content provided by 3rd party applications
*GoogleTM is a Registered Trademark of GoogleINC
http://google.com/accounts/TOS
http://google.com/privacy

TM Privacy Policy
Google collects and stores your personal information
TM

when you register to use a Google product TM

Google can access or reveal your personal information
TM

and communications if required by law or for any other
reason...

Brown and Muchira (2004) found that although internet
users were concerned about privacy issues, the chance to
win a prize often led to personal information being
submitted for marketing purposes

Google Privacy Policy. http://www.google.com/privacypolicy.html
Brown, M., & Muchira, R. (2004). Investigating the relationship between Internet Privacy Concern and Online
Purchase Behavior. Journal of Electronic Commerce Research, 591, 62-70.
Retrieved October 24, 2009 from: http://www.csulb.edu/web/journals/jecr/issues/20041/Paper6.pdf

Privacy Policy


“Internet privacy policies describe an
organisation’s practices on data collection,
use, and disclosure.” (Earp et al, 2005)

The responsibility for privacy ultimately rests
with the individual. (Goettke & Christiana, 2007)
* Earp, J., Anton, A., Aiman-Smith, L., & Stufflebeam, W. (2005). Examining Internet Privacy Policies Within the Context of User
Privacy Values. IEEE Transactions on Engineering Management, Vol. 52. NO. 2, MAY 2005.
Retrieved October 24, 2009 from: http://citeseerx.ist.psu.edu
*Goettke, R., & Christiana, J. (2007). Privacy and Online Social Networking Websites. Computer Science 199r: Special Topics in
Computer Science Computation and Society: Privacy and Technology.
Retrieved October 24, 2009 from: http://www.eecs.harvard.edu/cs199r/fp/RichJoe.pdf

TM

Privacy and Surveillance
Google collects “Cookies” - small data files
TM

which collect where you go on the internet;
how long you are there;
and what you do, “for research and marketing
purposes” (McCullagh et al, 2007)

Google keeps this information
TM

for 30 years


can TM

change their Policies
at any time in the

future
Image by Anne Marie Helmenstine

without informing Image by Joe Paduda

Sources for this page users
http://chemistry.about.com/od/healthsafety/ig/Laboratory-Safety-Signs/Generic-Warning-Symbol.htm
http://www.joepaduda.com/scrambled-toast-crystal-ball.jpg

Freedom of Expression
You are responsible for the content
posted under your username

Blogger and Google are not
TM TM

responsible for and do not monitor
blog content

Content may be “...offensive,
harmful, inaccurate or otherwise
inappropriate...”

“...caution, common sense and
proper judgment...” need to be
exercised when using Blogger.com Sources for this page

Censorship
There are no restrictions to
your original content
uploaded to Blogger.com

Google is not responsible
TM

for user content

Blogs cannot contravene
any laws...so violence,
crude or sexually explicit
images, hate speech, and
content which threatens Image from www.freefoto.com

child safety are not allowed Sources for this page

Copyright
Any use of Google and Blogger
TM TM

trademarks need to verify the
ownership of Google to those products
TM

with no misrepresentation

Users “represent and warrant that [they] Image by Fastfission

have all rights, power and authority...”
to upload all the content posted under
their username

If a user feels that their own copyright
has been “infringed on the Service”
they can file an infringement notice http://www.blogger.com/terms.g
http://www.google.com/permissions/guidelines.html
http://www.google.com/blogger_dmca.html
Image by Fastfission http://commons.wikimedia.org/
wiki/File:Examine_copyright_icon.png

Copyright
You retain copyright...but
Google is free to use,
TM

“...reproduce, adapt, modify,
translate, publish, publicly
perform and distribute any Image by Fastfission

Content which you submit,
post or display on or
through, the Services.”


Ownership
All original information generated by a user is
owned by that user

Users agree that they will not use Google and TM

Blogger files and data for misrepresentation
TM

or illegal activity

Users agree that they will not contravene any
copyright laws

Google is not responsible for any user
TM

content published on their service sites

Sources used for this page

Surveillance
Google has the right to collect your
TM

information and distribute it for their purposes

Google claims that it uses the information to
TM

improve their services

Publishing information on a site like Blogger TM

leaves your content open to the public...be
wary of what you share online


Legal Implications
BloggerTM users agree to abide by all
applicable local, state, national, international,
Californian and USA laws on the site and
related services

A user’s account can be terminated at any
time for no reason

It is important to make sure you do not reveal
sensitive information about a person or
business/organisation (Mercado-Kierkegaard, 2006)
http://google.com/privacyMercado-Kierkegaard, S. (2006). Blogs, lies and the doocing: The next hotbed of litigation?. Journal of Computer, Law &
Security Report, Volume 22, Issue 2, 2006, 127-136. Retrieved October 24, 2009 from: http://www.sciencedirect.com.dbgw.lis.curtin.edu.au/

References
Image from http://www.freefoto.com
(2006). Six Tips to Protect Your Search Privacy.
Retrieved October 24, 2009 from: http://www.eff.org/wp/six-tips-protect-your-search-privacy

Blogger and Google Terms of Service Agreements: http://www.blogger.com/terms.g
http://www.google.com/privacypolicy.html

Barbaro, M., & Zeller, T. (2006, August 9th). A Face Is Exposed for AOL Searcher No. 4417749. New York Times.
Retrieved October 24, 2009 from: http://www.nytimes.com/2006/08/09/technology/09aol.html

Brown, M., & Muchira, R. (2004). Investigating the relationship between Internet Privacy Concern and Online Purchase Behavior. Journal of
Electronic Commerce Research, 591, 62-70.
Retrieved October 24, 2009 from: http://www.csulb.edu/web/journals/jecr/issues/20041/Paper6.pdf

Earp, J., Anton, A., Aiman-Smith, L., & Stufflebeam, W. (2005). Examining Internet Privacy Policies Within the Context of User Privacy Values. IEEE
Transactions on Engineering Management, Vol. 52. NO. 2, MAY 2005.
Retrieved October 24, 2009 from: http://citeseerx.ist.psu.edu

Goettke, R., & Christiana, J. (2007). Privacy and Online Social Networking Websites. Computer Science 199r: Special Topics in Computer Science
Computation and Society: Privacy and Technology. Retrieved October 24, 2009 from: http://www.eecs.harvard.edu/cs199r/fp/RichJoe.pdf

McCullagh, D., Pasquale, F., & Wong, N. (2007). Privacy Advocates Wary of Google Tactics.
Retrieved October 24, 2009 from http://www.npr.org/templates/story/story.php?storyId=11159716

Mercado-Kierkegaard, S. (2006). Blogs, lies and the doocing: The next hotbed of litigation?. Journal of Computer, Law & Security Report,
Volume 22, Issue 2, 2006, 127-136. Retrieved October 24, 2009 from: http://www.sciencedirect.com.dbgw.lis.curtin.edu.au/

Mercado-Kierkegaard, S. (2005). How the cookies (almost) crumbled: Privacy & lobbyism. Journal of Computer Law & Security Report,
Volume 21, Issue 4, 2005, Pages 310-322

You still want to Blog?
Be wary of the amount and type of information
you make publicly available on a blog

Searching for information on a data base is
recorded and saved by search engines
(Barbaro & Zeller, 2006)

Check your privacy settings regularly

Do not share blog content which you wouldn’t
readily discuss in daily conversations Image from www.freefoto.com

Good Luck :)
(2006). Six Tips to Protect Your Search Privacy.
Retrieved October 24, 2009 from: http://www.eff.org/wp/six-tips-protect-your-search-privacy

Barbaro, M., & Zeller, T. (2006, August 9th). A Face Is Exposed for AOL Searcher No. 4417749. New York Times.
Retrieved October 24, 2009 from: http://www.nytimes.com/2006/08/09/technology/09aol.html

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