1. Terri Shoemaker
1217 Berwick Road
Birmingham, AL 35242
205-910-0039
tshoe@charter.net
Summary of Qualifications
Dynamic presentation and closing
skills
Self-motivated achiever Experienced sales leadership
Strategic business planner Effective P&L manager Strong oral and written
communication
Professional Experience
Community Relations Specialist SouthernCare Hospice 2016
 Call on Hospitals, Nursing Homes, Physicians offices to increase referrals
 Talk directly with physicians to educate for hospice criteria and to obtain orders to admit
 Negotiate contracts with Nursing Homes and able to integrate those we haven’t done business
with us in over two years
 Developed creative marketing ideas to stand out from competition
Area Director of Care Transition & Marketing Liaison Sava Senior Care (Fairview) 2012 – 2016
 Developed a sustainable pipeline of premium customers calling on 12 hospitals and physicians
 Established relationships with hospital social workers, case managers & discharge planners
 Made IMPACT sales calls to physician to determine discharge needs and developed
partnerships to ensure needs were met
 Negotiated advantageous contracts with managed care organization
 Performed successful outreach to community agencies to generate positive public relations
 Responsible for sales growth by identifying appropriate referral sources, planning and
completing sales calls that generate qualified leads to achieve premium mix goals
 Increased MCR and Managed Care referrals by 33% within 6 months of Marketing
 Surpassed Sales Goals first 34 of 36 months
 Selected for Vice President’s Sales Council
Clinic Manager Medical Weight Loss Solutions 2009 - 2011
 Opened clinic in Birmingham from start up
 #1 Salesperson for 2010 through 2011
 #1 clinic for 2011 going into September
Sales Director It’s Just Lunch 2008 - 2009
 Consistently attained aggressive monthly sales goals
 Increased client renewals and referrals
 Sold most long term memberships out of 4 states owned by franchisee
 Sales Close rate 95%

2. Owner/President L A Weight Loss 1999 - 2008
 Responsible for all aspects of owning and operating a business
 All aspects of sales & recruitment, hiring, training & motivating employees
 Consistently in top 10 of company in sales nationwide
Clinic Administrator Incon Therapy 1997 - 1999
 Responsible for implementing a new clinical incontience program
 Responsible for staff of physicians, nurse practitioners, nurse & marketing personnel
 Marketed clinic’s services by cold calling on doctors, Assisted Living Facilities, Senior Centers
General Manager (three states) Nutri System 1988-1990 & 1995-1997
 Responsible for all operational aspects of franchise company with 18 locations across
Alabama, Mississippi and Georgia
 Responsible for performance of Area Managers, Managers, Advertising Department,
Accounting Department and IT Department
 Developed, implemented and monitored annual business plans, budgets & goals
 Reviewed cash flow analysis and financials to be accountable for profitability of company
 Allocation of funds of regular operating and capital expenditures
 Lease negotiations and contracting labor
 Recruiting and hiring all Upper Management, Doctors, Nurses, Managers and Staff
 Increased revenue 22% after taking over company
 Increased profitability 107% over first year
Marketing Coordinator
 Responsible for all aspects of advertising with print, radio and TV
 Negotiated and executed all media negotiations
Area Manager
 Recruited, interviewed, hired and trained all personnel in sales
 Assisted in opening 10 locations
 Continued all updated training and sales assistance
Center Manager
 Responsible for all selling and management aspects of center
 Doubled volume of center within 3 months after taking over as manager then promoted
to Area Manager
Regional Director Inches Away 1993 – 1995
 Responsible for Operational Support for 25 Centers across the U.S. and Mexico
 Liaison between centers, owners and corporate office
 Assisted in closing sales of new Franchisee prospects
 Conducted Franchisee Owner’s Orientation Sales Training as well as Grand Opening Sales &
Training for all new centers in US and Mexico

3. Education
Auburn University Auburn, AL
B. S. Degree
Volunteer Work
American Cancer Society
Muscular Dystrophy Association ( 2nd highest fundraiser)
Church outreach programs