1. QR CODES IN
MARKETING
By: Brian, Amandeep,
Terrence, and Adam

2. What is a QR Code?

3. The history of QR
Codes
•
Started in the auto
industry by Toyota
•
Used for finding
items in storage
•
Also to keep track
for goods
#QRCodesMarketing

4. QR Codes in Retail
•
Started in 2011
•
Related to the us of
smart phones
•
Smarts phones
allowed people to
scan codes
anywhere anytime
#QRCodesMarketing

5. New QR/ Future Codes
•
Can put pictures into the• Easy access to info
bar codes • Coupons/sale information
•
Company logos • Simple and quick
•
Brand awareness

6. Uses in Marketing
•
Flyers, Posters, Brochures
•
Business Cards
•
Postcards
•
Event Displays
•
Etc.
#QRCodesMarketing

7. Why should
organizations use QR?
•
Convenient
•
Cost effective
•
Measurable
•
Environmentally friendly
#QRCodesMarketing

8. Effective uses of QR
Codes
∀
Tracking &
Reporting
∀
Mobile Landing
Page
∀
Instruction/Call to
Action
∀
Context and
Content
#QRCodesMarketing

9. Statistics
14 million mobile users in the USA have scanned
a QR code on their mobile device
Only 6.2% of the total mobile consumers in USA
That leaves 93.8% of mobile users in the USA
that have not even scanned or used QR codes.
#QRCodesMarketing

10. QR Codes
QR codes are mostly used when a person is
stationary.
Scanning a code is quite time consuming
People may be turned off into even scanning a
code if time and effort is a big factor.
QR codes have the ability to be such a great
marketing tool yet many companies are
misusing it.
Question, if it’s everywhere, why are they
deteriorating in our society?
#QRCodesMarketing

11. Whats to gain?
When a person scans it, it takes the user to the
brand’s website where they can browse their
catalog.
overload them with unimportant information.
interact with its customers more by offering an
added value.
By giving consumers an additional incentive,
regular clients and even new-comers to the
brand would be interested
#QRCodesMarketing

12. #QRCodesMarketing

13. Worlds First Animated
Tattoo
#QRCodesMarketing

14. Thank You
Pinterest.com/qrcodesproject
twitter.com (@bribritheflyguy)
•
http://marketingland.com/8-great-ways-to-use-qr-codes-for-marketing-5650
http://www.fastcompany.com/1720193/13-creative-ways-use-qr-codes-marketing
http://www.socialmediaexaminer.com/mobile-marketing-with-qr-codes-and-ms-
tags/
http://blog.kissmetrics.com/genius-qr-codes/
http://www.invokemedia.com/qr-codes-why-they-are-failing-and-what-the-future-
holds/
#QRCodesMarketing