This webinar deck includes recaps, highlights, trends, and some of our favorite panels from the Nonprofit Technology Conference 2013! Trends we discuss include Peer to Peer fundraising, Big Data, Mobile/Tablet Giving, and User-Centric Design.

1. HIGHLIGHTS!
NONPROFIT
TECHNOLOGY
CONFERENCE 2013
Caitlin Kaluza | @qcait
Sarah M. Worthy | @sarahmworthy
Tendenci.com | @tendenci

2. SARAH M. WORTHY
Tendenci Community
@sarahmworthy
CAITLIN KALUZA
Marketing Manager
@qcait | qcait.com

3. LET’S TALK ABOUT...
• NTC About & Resources
• NPTech Trends from NTC
• Recaps of our Favorite Panels
• Cool Tools

4. WHAT IS NTC?

5. NTC RESOURCES
• Photos: facebook.com/tendenci
• Recaps: tendenci.com/ntc-2013
• Notes: nten.org/ntc/notes
• Nten.org CommBuild Chat
• People to Follow:
twitter.com/tendenci/nten-ntc

6. NPTECH TRENDS
FROM #13NTC

7. #13NTC TRENDS
1. Peer to Peer Fundraising
2. Mobile/Tablet
3. User Centric Design/Donor Centric Design
4. Big Data and Social CRM

8. http://bit.ly/NTEN-Integrated-Marketing
INTEGRATED
MARKETING

9. CHANGE YOUR
FRAME!
http://blog.rally.org/100-trends-in-nonprofit-tech-an-illustrated-poster/

10. ONLINE DONATION
TRENDS
Download: blackbaud.com/files/
resources/downloads/
2012.CharitableGivingReport.pdf
1. Online Giving
Returned to Double
Digit Growth in 2012
2. Online Giving is
Predictable
3. Everything is Now
Mobile

11. FIRST YEAR RETENTION
Offline Only Donors - 29%
Online Only Donors - 23%
Multichannel Donors - 58%
SMALL ORGS
RECEIVE LARGER
% ONLINE
Small Orgs - 8.3%
Medium Orgs - 6.1%
Large Orgs - 7.5%

12. EVERYTHING IS MOBILE
Email!
• 90% of people open email on
both computer & phone
• 38% of email people open on
their mobile device
Tips:
Link email CTAs to mobile donation form
Start with mobile friendly action pages

13. RECAP OF OUR
PRESO #13NTCLVLUP
Read more! blog.tendenci.com

14. Level Up Your
Fundraising
Session Presenters
Caitlin Kaluza
Aaron Long
Sarah M. Worthy
http://www.monkeyinthecage.com
Understanding the Psychology of
What Makes People Donate Online
Use Hashtag: #NTC13LvLUP

15. Online Giving is
on the Rise
Level Up Your Fundraising
Photo Credit: flickr.com/photos/sarahmworthy
#13NTCLVLUP

16. Giving is Digital Source: 2012 Digital Giving Index
Level Up Your Fundraising #13NTCLVLUP

17. Level Up Your Fundraising
Fundraising =
#13NTCLVLUP

18. Why Do
People
Give?
Level Up Your Fundraising #13NTCLVLUP

19. Level Up Your Fundraising
Three Motivations of People
#13NTCLVLUP
Social
Material
Ideological

20. Visitors are Skeptical
Level Up Your Fundraising
Source:
credibility.stanford.edu
#13NTCLVLUP

21. Content Builds Credibility
Level Up Your Fundraising
Who’s Spending Their
Donation?
How You’ll Use
Their Donation
Who Benefits from Their
Donation?
#13NTCLVLUP

22. 7 Tactics to Level Up
1. Frame the Ask
2. Create Trust with Donors
3. Apply Social Pressure
4. Give Back First
5. Aim for Slow Change
6. Inbound Marketing
7. Recognize Your Value and Charge for It!
Level Up Your Fundraising #13NTCLVLUP

23. Level Up Your Fundraising
1. Framing the Ask
#13NTCLVLUP
YMCAHouston.org

24. 2. Create Trust with Donors
Level Up Your Fundraising
How Do You Use Donations
Showcase Your People
#13NTCLVLUP
Third Party Validations

25. Level Up Your Fundraising
3. Apply Social Pressure
#13NTCLVLUP
iFest.org

26. Level Up Your Fundraising
Watch for what
people want
…And give it to
them!
#13NTCLVLUP
bmtisd.com
4. Give Back First

27. Level Up Your Fundraising
5. Aim for Slow Change
#13NTCLVLUP
PRSAHouston.org

28. Level Up Your Fundraising #13NTCLVLUP
6. Inbound Marketing

29. Level Up Your Fundraising
7. Recognize Your Value...
...and charge for it
#13NTCLVLUP
Additional
ValueMember Only
Events

30. OTHER PANELS WE
LOVED

31. Pre-Event:
• Grow and segment your list
• Balance the Appeal:Content Ratio
• Decide what content goes on which
channels
After the Event:
• Say thank you: video, photos, hand written
cards
• Plan your thank you strategy before you start
• Expect a “post party slump”
NPO EVENT MARKETING
The Party's Over: How to Create Loyal Donors and
Lasting Value from Big Events
Photo credit: flickr.com/photos/pagedooley/2305010616

32. 1. Start by measuring your own
activity
2. Then measure Attendance/
Participation - Who showed
up?
3. Initial Satisfaction - survey
4. Longer Term Activity or
Satisfaction - i.e. a year later,
how many people are still
experiencing improvement
5. Attributable Impact (the holy
grail!) - tends to be large scale
university research
MEASUREMENT
Measuring Your Mission: Using Data to Track
Organizational Health and Success
Read More: http://idealware.org/blogs/laura-quinn

33. • Article - Why Excel Isn’t a Donor Database
http://www.idealware.org/articles/iback-away-spreadsheet-
why-excel-isnt-donor-database
• Article - Approaches to Foundation Dashboards
http://www.idealware.org/reports/data-foundations-
fingertips-creating-and-building-dashboards
• Beyond Dashboards: Business Intelligence Tools
http://www.idealware.org/articles/beyond-dashboards-
business-intelligence-tools-program-analysis-and-reporting
• And from NTEN: 2012 State of Nonprofit Data
http://www.nten.org/research/2012-state-of-data
MEASUREMENT
RESOURCES

34. • Compensation
• Advertising and Marketing
• Taking the Risk of Pursuing new ideas
for generating revenue
• Time
• Profit
KEYNOTE DAN
PALLOTTA
Non Profits have 5 Discriminatory
Economic Factors
Image from TED.com 13NTC Keynote Transcript Online as a Google Doc

35. RACHEL WEIDINGER
AND IVAN BOOTHE
bit.ly/NTCrachel

36. MOVEMENT BUILDING
TAKES A VILLAGE
A Movement consists of multiple organizations and individuals >>>
change your frame to “your organization is one of many trying to
solve this problem”
Then follow these tips:
• Talk to each other (or at least listen)
• Different organizations play different roles within a movement, think
what’s your org’s niche?
• Give up a little message control to gain a lot of social power
• Ask “how will taking this action get us closer to movement goals?”
• Don’t just connect people to you, be a connector and build networks of
people

37. RACHEL WEIDINGER & IVAN BOOTHE!

38. RACHEL WEIDINGER & IVAN BOOTHE!

39. RACHEL WEIDINGER & IVAN BOOTHE!

40. RACHEL WEIDINGER & IVAN BOOTHE!

41. • Community organizing is a process where people who live in
proximity to each other come together into an organization
that acts in their shared self-interest.
• The Goal is to influence key decision-makers before important
decisions are made around a range of important issues within your
community.
• Community organizers work with and develop new local leaders,
facilitating coalitions and assisting in the development of campaigns.
COMMUNITY ORGANIZERS
Group Therapy for People Who Organize Events
http://en.wikipedia.org/wiki/Community_organizing

42. • How do I take our online community offline to show up
at an event together?
• How to be strategic about segmenting, organizing, and
measuring the impact of their contacts in their community?
• How to measure their increase in engagement over
time to see the long term impact of our work, and prove
that we’re increasing engagement that leads to long term?
• How we’re going to form a collaborative of people and
help them use technology to advance their mission?
COMMUNITY ORGANIZERS
Group Therapy for People Who Organize Events

43. Takeaways from my Circle:
1.Facebook RSVPs are Bunk!
2.Use your group’s influencers to make
personal reach-outs and increase
RSVPs and people in the seats
3.Take the time to really plan ahead
COMMUNITY ORGANIZERS
Group Therapy for People Who Organize Events

44. How do you choose?
1. Do you select a system first or a consultant?
2. How to Evaluate a CMS - Factors to
Consider
3. Cost shouldn’t be the decision-maker
4. Remember the Human Side of the Equation
IDEALWARE CMS REVIEW
Download: idealware.org/2012-cms-report

45. 1. Ease of Set-up
2. Power and Flexibility
3. Do you need to support
additional functions?
4. Integrate with
Constituent Data?
5. Extensibility
6. Support for the System
7. Open Source vs.
Proprietary
CMS COSTS TO
ACCOUNT FOR

46. Tools!
CMS vs. CRM

47. GET INVOLVED!
Come hang out with us at NetSquared Houston
meetup.com/Net2Houston
facebook.com/Net2Houston
netsquared.org

48. MORE RESOURCES!
www.nten.org
www.techsoup.org
www.idealware.org www.netsquared.org
www.meetup.com/NET2Houston
www.aspirationtech.org

49. MORE NTC!
SARAH M. WORTHY
Tendenci Community
@sarahmworthy
CAITLIN KALUZA
Marketing Manager
@qcait | qcait.com
TENDENCI.COM/NTC-2013
facebook.com/tendenci
@tendenci
tendenci.com