2. Millennial Leaders: The Global 11% Who Will
Drive Change Through Technology
We have identified a key subgroup in the
Millennial generation. Instead of traditional
metrics like socioeconomic status, Millennial
Leaders are defined by technology and
opportunity.
Millennial Leaders are found at the intersection of:
“Strongly Agree” I am on
the cutting-edge of
technology
“ I believe I can
make a local
difference”
“Strongly / Somewhat Agree” I have
opportunities in my country to
become an entrepreneur or develop
and bring an idea to market
2
2
3. Millennial Leaders:
Where Are They In The World?
Top 14 Countries
Country
Bottom 13 Countries
% of country respondents that are
Millennial Leaders
Country
% of country respondents that
are Millennial Leaders
Colombia
Germany
12%
Peru
26%
Israel
12%
KSA
26%
Argentina
10%
Chile
22%
Venezuela
11% of
Global
sample =
Millennial
Leaders
27%
22%
Turkey
10%
India
22%
Egypt
8%
China
7%
Mexico
21%
South Africa
20%
Spain
6%
Brazil
18%
France
6%
US
16%
Czech Republic
6%
Australia
15%
Russia
6%
Poland
14%
Italy
4%
Canada
13%
Korea
2%
Japan
1%
UK
13%
20% of
Latin
American
sample =
Millennial
Leaders
Global
MOE
Millennial Leaders
3
N Size
1,600
+/-2.5%
4. Latin American Millennial Leaders:
More Influenced By Technology
Of the following, which three have been the
most influential in shaping your outlook on life
to date?
Latin American
Millennials
Latin American
Millennial Leaders
Family
88%
87%
Friends
45%
40%
School/Education
69%
66%
Technology
33%
40%
Economy
22%
23%
Media
11%
13%
Religion
28%
25%
5%
6%
Government
4
4
5. Latin American Millennial Leaders:
Excellent Comfort Level With Technology
And More Likely To Own Devices
How would you describe your personal
knowledge and comfort level with technology?
Latin American
Millennial
Leaders
45%
“Excellent”
Latin American
Millennials
69%
What kind of access do you have to the following technological
devices? % say “I own it”
Smartphone
68%
76%
Laptop
62%
71%
Desktop Computer
58%
66%
Tablet
22%
33%
5
5
6. Latin American Millennial Leaders:
Optimistic And Believe in Making A
Difference
How optimistic are you about your future?
Latin American
Millennials
61%
“Very Optimistic”
Latin American
Millennial
Leaders
76%
In general, do you think your country’s best days are ahead, or
behind?
78%
86%
62%
“My country’s best days are ahead”
77%
Do you believe you can make a global difference?
“I believe I can make a global
difference”
6
6
7. Latin American Millennial Leaders:
Career-Oriented And Most Confident In
The School To Work Progression
How important or unimportant are each of the
following life accomplishments to you
personally?
Latin Americans
Millennials
“Making it to the top of your
career” (very important)
71%
Latin American
Millennial
Leaders
81%
In your opinion, how easy or difficult is it for your generation to
progress from school to the workplace environment?
39%
“Easy” (very and somewhat easy)
7
49%
7
8. Latin American Millennial Leaders: Active
Political Participants Through The Use of
Technology And Social Media
Latin American
Millennials
Latin American
Millennial
Leaders
How often do you participate in your country’s political process (e.g.
voting)?
49%
“Always participate”
55%
Technology has made me better informed about political issues in my
country
59%
“Strongly agree”
72%
Social media plays an important role in my current political events and
movements in my country
50%
“Strongly agree”
64%
Technology has made my government more transparent
21%
“Strongly agree”
8
34%
8
