Unlocking Productivity and Personal Growth through the Importance-Urgency Matrix
Organizational communication
1. Organizational communication is the sending and receiving of messages
among interrelated individuals within a particular environment or setting to
achieve individual and common goals. Individuals in organizations transmit
messages through face-to face, written, and mediated channels.
Organizational communication largely focuses on building relationships, or
repeated interpersonal interactions, with internal organizational members
and interested external publics.
2. Types of Communication.
1.UPWARD COMMUNICATION
The one which goes up the official hierarchy,
from the lower to the higher level in the
organization. Information go from the
subordinates to the superiors. It is mostly used
for sending information associated with the
proposals system, employees’ opinion, work
insight, attitudes and problems of the
employees. It is important to secure the
freedom of communicating (undisturbed
information flow) since the main drawback of
the upward communication is message
filtering.
3. 2. DOWNWARD COMMUNICATION
This flows from the higher to the lower
levels in the organization. It is
characteristic for giving orders,
broadening of ideas and
communicational knowledge. It takes up
a lot of time, but its most common
problem is the loss or denying of
information on the path through the
chain of command; very often there is
misunderstanding of the directions,
therefore a backward connection has to
be established in order to confirm the
transmission of correct and full
information.
4. CONCLUSION
Greater attention should be paid to the communication as the
element of
organisational behaviour because of the growing changes within
organisations
which face the leadership with new challenges and opportunities for
testing the
different organizational behaviour concept modes. By identifying
the level of
communication satisfaction within the organisation we get an
insight into
organisational forces, but simultaneously also get an insight into
weak points in
the area of communication within the organisation. We can also use
them as the
basis for making important business decisions within the
organisation.