1. NEWSLETTER
FIZZY DRINK INC.
DIGITAL VIDEO TECHNOLOGY
Introduction to this newsletter
A Wide audience today use networks like YouTube, Facebook,
the internet on a daily bases this twitter and Flickr regularly. This
has helped the media industry helps us advertise as these
dramatically and will further websites already have an
develop in the future. The internet audience to view content and
allows anyone, anywhere, at any we don’t have to gather or find
time upload user content; videos, Meaning that more and more people to view our advert.
photos, documents, ECT. people will view websites/social
APPLICATIONS
Film Trailers
Film trailers are like adverts the end of a film but people
for films. They tend to be long would just walk out at the end
and usually a sneak peeks at of the film, now trailers are
the film they are advertising. everywhere and you can’t
Film trailers are found on many close them until you’ve
websites usually on watched them. This makes
video/movie websites like trailers stick into your mind as
YouTube and Netflix , this is a watching it; the view may get they are annoying. Film trailers
way of making the viewer come bored and just click close before tend to have the title of the film
back and see another film this the title comes up. Examples of at the end this is so the viewer will
can benefit the film company good trailers are: Shutter Island, remember what he/she saw last.
and the hosting website as the Fight Club and Women in black Film trailers help people as well
view may watch the film on that because they are short snappy it’s like a blurb on the back of a
website. Film trailers are trailers leading you into a film book, it allows the view to see
sometimes too long and boring making you want to see the rest what they’re buying (don’t judge
this has many counter-effects; the (leaves you with unanswered a book by its cover!). Trailers are
viewer sees too much of the film questioned in your head). In early a very good way of advertising.
and doesn’t see the point in years film trailers where placed at
[Pick the date] [Edition 1, Volume 1]

2. Fizzy Drink inc.
User Generated Content
User generated content is website or page. Putting an trailer
video or other content made or or an advert on a site like
uploaded by certain users of that YouTube will be cheap and it will
website e.g. YouTube has be viewed massively for example
channels for every account is a video has 1,000,000 views and
made this is so that account can your advert is put just before that
upload videos, those videos are video your guaranteed that
his user generated content. This many views on your advert too.
helps the internet because the using website it also allows this Some disadvantages of user
users can be more interactive audience to rate and review generated content is if the advert
with the website making that each other’s videos. User is irritating people may just keep
more popular and amusing. More generated content can build closing the advert and also it
videos are uploaded for cheap trust of your website and it also might be put before a rubbish vid
meaning lots of audiences are Increases the aesthetics of your
E-Learning
E-learning helps students,
teachers and parents because it
enables them to all connect
together and find other
information by other teachers
and parents. It also enables science e.g. ‘how to skate’. an advantage because website
teachers to send work or useful Videos like this make other things will be used all day every day for
documents to their students. It popular. E-learning helps students e-learning especially site like
makes the resources wider for the learn in different styles (visual, YouTube, advertising on these
teacher to use making the audio, do it yourself etc.). E- websites will help the company
education better for the students. learning can make learning more have an audience for the adverts
The internet makes the teacher’s interesting as more will be they release.
job easier also it widens the interactive making them want to
subject selection for sport to learn. E-learning can be used to
FORMATS
Mobile devices
Mobile devices make the Media can also be saved to any
internet accessible where ever mobile device easily. Music,
the user is in the country. videos, films will be shown by

3. Fizzy Drink inc.
friends via mobile devices people will have one. Nowadays on their phone, the website they
regularly every day. These are internet on mobile devices is get it off usually has loads of
used every day for usually free or very cheap this adverts for spammed websites
communication via text means that websites will be and virus based software. Most
messages, phone calls and social viewed all the time mobile devices have a good
network websites like Facebook. (advertisement is a good idea on quality camera so the user can
They are good because you can the most viewed websites). use them for photography which
use the on the move and outside, Mobile devices usually have a lot may inspire a hobby of
makes the emergency services of memory so people photography meaning websites
more contactable so most buy/download music and put it will be used to see others photos.
Kiosks
Kiosks are a good way to guided around places. Kiosks
sell products, tickets or to attract can often break or take money
customers to something you sell. by accident and will have to be
Things like vending machines are fixed (not much can be done for
similar and they sell plenty of the user of the kiosk). They can
products a day as there is no be used to sell small products e.g.
communication needed or maps, drinks, snacks or to help
queuing to get a small hire full time workers. They are guide people round or give
product/item. Kiosks are usually found in busy areas were people information e.g. tourist info.
quick and easy to use. Kiosks are like to sport or play sports. They
also good as you do not need to can be used for tourists to be
WWW
The first web browser was sites like Facebook. The internet
made/built in 1990 by Christmas it enabled anyone with a
was in working order. The computer access to unlimited
internet/worldwide web is very information and opinions. It helps
good for companies because people find cheapest prices and
they can sell products easily and also helps people find good
also advertise them for very quality products backed up by
cheap or even free. The Also the web helps word of user reviews. It also keeps people
worldwide web is used often by mouth spread very quickly this in so form of communication easy
public/customers this means it’s means if your product is good it and free. It allows customers to
already got an audience which will be advertise by your contact shops about products
you can use to sell or advertise. customers on social networking etc.

4. Fizzy Drink inc.
TECHNOLOGY
Media Players
Media players are programs players are just playback
which allow you to listen to music, software for multimedia files like;
watch videos and also burn/rip MOV, MP3, WMV, AVI, etc. these
videos or music to blank are used a lot after a video has
CDs. There are two main been made for testing and also
examples of media players; for looking at existing examples.
Apple use QuickTime Player and Everyone has used one or the
windows usually uses WMP other some time when using a
(windows media player). Media computer.
Video Files
Media Files are usually saved time, website has limited memory usually have to wait for it to load
in such formats as MOV, WMV, on the internet and profitable a while before watching. This
AVI and many more. They can reasons (may charge the user to type of video is usually for big
vary in size depending on the
quality of the video e.g. a HD upload higher quality videos). websites and videos with a big
video is a larger file size than a However websites like YouTube file size. Streaming it where the
420p video. File size can also give the user the option of video will load from where the
depend on the bit rate and FPS lowering the quality of the video marker is. If you skip a minute into
(frames per second) of the video, to speed up the loading speed. the video it will only load the
the higher the fps the bigger the Video files are usually shown to content after that point it won’t
file size. Transitions affect the file you by a website via different load anything before, this speeds
size too. Files are usually methods; progressive video and up the video if you only want to
compressed to a lower quality or streaming. Progressive video watch part of it. It other
frame per second when means when you are watching a advantage is you can skip to
uploaded to the internet, for video you can only skip to parts point in the video which isn’t
reasons such as; faster loading of the video that is loaded, you loaded yet.

5. Fizzy Drink inc.
Digital rights management
Digital rights management is a This has advantages of stopping will try and look for the hack or a
clever way of protecting content hackers and thieves editing or way to get the product for free.
and make sure it’s not stolen or using your product for free This is when scammers and viruses
hacked. This is a method of however this can be quite bad as will get involved, they will make
adding a security code on a sometimes it can only be used on fake files which clumsy people
program, video or music. For one device and may be irritating will download thinking it’s a free
example Microsoft programs like if you use two computers for work program. Then that person will
word usually have a security key e.g. laptop and a PC. A lot of want an anti-virus program which
which is needed before people will find a way around they need a product key for. So
installation can begin. It’s usually this. But when a product is people tend to not take any risks
found in the box or on the recipe. popular and people want it, they and just buy the product.