A quick overview of how to blog.

1. SM
How to Blog
A Quick Overview

2. SM
Workflow
•Jot notes down in a
First Draft •Follow any the style
Post it!
journal guide
•Review your notes •Write the first draft •Write in a everyman, •Update things change
•Combine several ideas •Look what others have plain style •Respond to feedback
in your notes into a topic written •Keep the Audience in •You are not the
•Run the idea past Mind smartest person on this
someone else topic
Create a
Final Draft
Topic

3. SM
Create a Topic
Keep a Journal
• Ideas need time to germinate
• Combining a couple ideas into a post
• Think about a series of posts
Don’t Do “Me To”
• Be Useful
• Be Unique
• Partner with someone to do posts
Is this a series
• Is there more to say than just one post can take
• Are you adding on to something you said before?
• Are you adding on to something

4. SM
The First Draft
The Parts
• The Opening Line
• Your Points / A Call to Action
• Your Title
Revise
• Add Depth
• Links to Community
• Use an Editor
Quality Control
• No Jargon / Use a plain style
• Grammar
• Spelling

5. SM
The Final Draft
Good Writing
• Useful
• Scannable
• Use a everyman, plain style
The Style Guide
• Correct Colors
• Correct Fonts
Who is your audience
• What language do they use
• Are you using any undefined nouns
• Be respectful

6. SM
Post It!
Things to consider
• Timing
• Promotion
• Conversation
Updates
• Do not delete
• Use Strikeout
• Mark additions as Updates
Respond to Feedback
• Write a Blog in response to good ideas
• Openness of your response to feedback
• Your audience is smarter than you

7. SM
What is Scannable Content
• Use Lists
• Use fonts (Bold, CAPITALS, Italics, Underlining)
• Use Headings
– and subheadings
• Use Pictures
• Use Block Quotes
• Use White Space
• Get to the Point
– Highlight your points
– Reinforce your main point
– Don’t introduce new ideas other than your main point