At the recent Google Analytics Summit, GA team has announced/shared some exciting new features and functionalities. These new features will empower analysts and can provide great insight than ever before. Let’s take a closer look at each feature and learn how we can use them to convert our clients.

1. This PPT is Prepared by Techtic Solutions, included features are for new users who want to
learn more about Google Analytics.
Access, Empower, Act: New Features Announced in
Google Analytics Summit 2013

2. At the recent Google Analytics Summit, GA team has announced/shared
some exciting new features and functionalities. These new features will
empower analysts and can provide great insight than ever before. Let’s
take a closer look at each feature and learn how we can use them to
convert our clients.

3. The 2013 Summit is focused on three major enhancements: Access,
Empower and Act.
Access
There are features and fixes designed to make accessing useful information about
the usage of the websites quicker and easier than ever.
Google Tag Manager:
This is a fantastic addition and it is going to be exceptionally time saver for all the
developers as with the help of GTM one can track events without the need of
HTML – no more custom code needed. This Auto Event Tracking lets marketers
deploy and iterate their measurement campaigns faster.
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4. Enterprise SLA (Service Level Agreement) for Google Tag Manager
This feature is an incredible compliment to the new Google Analytics Premium
features providing guarantees, implementation services and support that
enterprises expect. This feature will be rolling out Q4 2013 for GA Premium
users.
Upgrade to Universal Analytics Tool
This is an amazing feature that is going to help new Analytics users and a lot of us
to get on “Universal Analytics”. With this upgraded tool one can upgrade an
existing “classic Analytics” to the new “UA” (Universal Analytics) without any data
loss; it enables users to take advantage of cross domain tracking and advanced
setup options. Universal Analytics (UA) is going to change the way analysts look at
the data.

5. Account Management API for User Management
With this new Google Analytics Enterprise APIs larger organizations can now
manage all their users with programmatic control. It means you can add
multiple users’ access to a GA account at the same time. This is extremely useful
feature which will save great amount of time and minimizes effort to give access
to employees.

6. Empower
Empower is specially designed to give you the ability to use the data and insights
to drive improvements. Comparatively better to have the whole conversion funnel
together, showing reports based on 3 columns: called as ABC Reporting
(Acquisition, Behaviors & Conversions)
Acquisition:
Acquisition had replaced the formerly section known as “Traffic Sources” on the
left hand navigation. This report is divided into three metrics – Visits, % New
Visits, and New Visits, allowing you a quick summary view of traffic acquisition.
Behavior:
This report allows you to see the following important metrics – Bounce Rate,
Page per Visit and Average Visit Duration. Now you can track reports to see all
these metrics as a consolidated group in at one glance.

7. Conversions:
Under this column you can see whether your goals are converted or not. This
will give you better understanding about your valuable audiences so that you
can improve your campaign’s performance.
Act
According to Google, it’s an ability to act on data and to leverage insights. With
this information, we can fix the problem of our site and improve the
performance of our marketing campaigns.
GA Remarketing
This feature allows you to see the impact of your display campaigns on your
data. Now, view-through activity such as click through, visits and conversion
tracking will be shown in Google Analytics Premium. This feature is for
premium users only.
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8. Including Double-click Data into Multichannel Funnels
Now you can see the inclusion of DCF (Double-click Campaign Manager) data into MCF
(Multi Channel Funnel) reports. This helps us in giving more insight into what is
happening on our site and allows us to see impressions in the conversion funnel.
Google Play in Google Analytics
With this feature you can see the full conversion path, e.g. Campaign Clicks, Play
Store views, Installs and New Users in Google Analytics. The view of the Play
acquisition funnel promises a new level of understanding visitor flow.
Google Analytics Academy
Google Analytics have launched their own MOOC (Massive Open Online Courses). It’s
free, online and straight from Google. This is a great resource and will really help
digital marketers in understanding the core principles of digital analytics.

9. In-product help Features
Everywhere in GA, you will see lots of new training videos related to relevant
reports, different products and features.
What do you think of these new features? Your participation in discussing
these fantastic enhancements would be highly appreciated.
This content source by
:
http://www.techtic.com/blog/access-empoweract-new-features-announced-in-google-analytics-summit-2013
Email - info@techtic.com
Web - www.techtic.com