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So Exciting Me
Share Economy &
Tourism
Conférence TechnoArk - Sierre

USI

Caroline Sturm

31 janvier 2014

Go!
Magic Formula
SO

Share Online

EXCITING Experiment Community

Individual Travel Images
New Generation

ME
USI

Money Entrepreneur
3 Social Platforms – 1 Network

FACEBOOK

TWITTER

USI

AIRBNB

2013
Internet users who use social networking tools
(in%)

USI

2013
Internet users who use social networking tools
(in%)

USI

2013
USI
Global Top 5 by Overnight Visitors Spend

(in%)

USI

Paris London Bangkok New York Singapore

December 2013
Estimated Market Share
MARKET SHARES
Airbnb

72.7%

official rooms

80.0%
94.4%

98.6%

97.7%

27.3%

5.6%

1.4%

2.3%

NEW YORK

USI

20.0%
PARIS

LONDON

BANGKOK

SINGAPORE

January 2014
Hamburg – Spatial distribution Airbnb

USI

August 2013
Hamburg – Spatial distribution Airbnb

USI

August 2013
Airbnb zones

USI

Airbnb

hotels

August 2013
Airbnb zones vs hotel zones

USI

Airbnb

hotels

August 2013
Touristic zones vs residential zones

USI

Airbnb

hotels

August 2013
Venice
15,78 km²
Airbnb apartments 2014 1.338
tourists per year 20 million
tourists per day 60.000
residents in 1950`s 175.000
residents in 2012 58.483
ratio of residents to tourists 1:1
surface

USI

Venice touristic zones = residential zones
Improvements for SO EXCITING ME

Legal Framework
Statistics
Security
Cooperation
Mutual Benefit
USI
Merci Beaucoup!

Contact Caroline Sturm
IRE Istituto Ricerche Economiche
Via Maderno 24
6900 Lugano
Tel:+41 58 666 41 66
caroline.sophie.sturm@usi.ch
www.ire.eco.usi.ch
www.otur.usi.ch

USI

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Caroline Sturm - Università della Svizzera Italiana - TechnoArk 2014

Notas do Editor

  1. Its thehuge network of individual people. Shareeconomyismuch morewestside story than an eastside storySources: Airbnb.com; Facebook.com; http://irevolution.net/2013/06/09/mapping-global-twitter-heartbeat/
  2. Also all races, eduation
  3. Source:http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/05/MasterCard-Global-Destination-Cities-2013-Report.pdf
  4. Hamburgis the city with the most bridges within the city limits in the world
  5. http://www.dw.de/tourism-overwhelms-vanishing-venice/a-16364608http://portal.unesco.org/culture/en/ev.php-URL_ID=3499&URL_DO=DO_TOPIC&URL_SECTION=201.html