1. THE DANGERS OF
ENERGY DRINKS
Presented to you by Empire: Asante Smalling, Andy Diaz, Michael Robinson, and
Napoleon Johnson

2. GOAL
 To educate audiences about energy drinks and their dangers
• Objective
• To educate University of North Florida students about the background
of energy drinks and the potential health dangers to those that consume
them
• Tactic
• Provide details of the history of energy drinks
• Provide research findings about the effects of energy drink
consumption on health
• Provide case examples of effects

3. GOAL
 To provide natural energy drink alternatives to energy drink
consumers
• Objective
• To educate University of North Florida students who drink energy
drinks or who are interested in obtaining energy about natural
alternatives
• Tactic
• Speak about foods that naturally provide energy and other
nutrients
• Provide natural drink recipes that provide energy and other
nutrients

4. THE HISTORY
 Energy drinks were first marketed as a dietary supplement that could
give the consumer energy while providing vitamins.
 The first energy drink was produced in 1901 and was named Iron
Brew
 The first energy drink introduced in North America was Jolt Cola in
1985
 It was marketed as Coca-Cola but with high caffeine and sugar
contents. It originally targeted students and busy professionals.
http://www.edrinks.net/energy-drinks/drink-history.aspx

5. THE HISTORY
 The industry leader Red Bull started selling in 1987 in Austria. Today
2.5 billion cans are sold every year in more than 130 countries. Energy
are even marketed by clubs to be mixed with alcohol
• Red Bull Vodka is one of the most popular cocktails for clubbers.
 Energy drinks are one of the fastest growing markets in the world.
• In 2001 energy beverage had sales of $8 million
• 5 years later energy beverage sales grew to exceed $3 billion dollars
annually.
Source: http://www.edrinks.net/energy-drinks/drink-history.aspx
http://www.ubciweek.com/energy-drink/energy-drink-market-history-growth-
projections-trends-and-the-uncertain-future-of-energy-drinks.html

6. SALES AND MARKETING
 United States market share:
• Red Bull is approximately 40%
• Monster at about 23%,
• Rockstar at around 8%
• Full Throttle at about 4%.
 The general demographic for this market as a whole is under 35 years
of age and predominantly male.
 Diet energy drinks are growing rapidly in sales as they market
themselves towards the health and fitness market.

7. LEADERS
Share of
Energy
Drink Based on
Drink
Drink Market Dollar sales
Top 7
(% dollar 2010
sales)
2008
Red Bull 40 Red Bull $ 2.2 billion
Monster
Monster 23 $ 1.5 billion
Energy
Rockstar 12.3 Rockstar $ .4 billion
AMP 8 NOS $ .2 billion
Full Throttle 4 Doubleshot $ .18 billion
Doubleshot 2 Amp $ .14 billion
NOS 1.5 Full Throttle $ .11 billion
No Fear 1.4
Private Label 1
SOBE
0.7
Adrenaline
Vitamin
0.5
Energy
SOBE Lean 0.5
Venom 0.44
Jolt 0.4
Go Girl 0.4
Source: http://www.energyfiend.com/the-15-top-energy-
drink-brands

8. TARGETED AUDIENCE
 Energy drinks are regularly consumed by 30 to 50 perfect of children,
adolescents, and young adults
 Some energy drinks are specifically marketed towards to college-aged males
students and are linked with masculinity and sports
http://www.youtube.com/watch?v=P3hF0_hMNrI&feature=related
Energy drink makers like Monster and Rockstar market themselves towards a
younger audience and sponsor music festivals and sporting events.
Source: http://www.npr.org/templates/story/story.php?storyId=6720000

9. WHAT THEY WANT YOU TO
BELIEVE
 How energy drink manufacturers promote their products:
A beverage that showcases masculinity
http://www.youtube.com/watch?v=3zFHKNFTj88&feature=player
_embedded
• A necessity for those who lead busy lives
http://www.youtube.com/watch?v=eu9pmHIMdOM
• Linked with being attractive
http://www.youtube.com/watch?v=8x9iYweART4

10. THE TRUTH
 Energy drinks have three to five times the amount of caffeine in
regular soda (which has a limit of 71 mg caffeine per 12 fluid ounces
set by the FDA)
• Some caffeine contains vitamin B, and when a large amount is
consumed it can lead to rapid heartbeat, numbness, and tingling
in the hands and feet.
• Such highs concentrations of caffeine can have dangerous, life-
threatening effects on blood pressure, heart rate, and brain
function according to research from the University of Texas
Health Science Center at Houston.
Source:
http://www.nytimes.com/2011/02/01/health/01brody.h
tml

11. THE TRUTH
 A study done in new Zealand found that children, teens, and
young men would exceed the adverse effect level of 3 mg/kg per day
of caffeine per day after consuming one unit of energy drink or shot
 Due to the unregulated ingredients in energy drinks and the
negative effects some countries have seen from those who consume
energy drinks, energy drinks have been banned in France, Denmark,
Turkey, and Uruguay.
http://www.foodsafetynews.com/2011/02/pediatricians-warn-of-
energy-drink-risks/

12. CAFFEINE
CONCENTRATIONS
12oz
8oz per/oz
Can
Caffeine in Energy Drinks
5.875
MDX 47 mg 70.5 mg
mg
6.25
Diet MDX 50 mg 75 mg
mg
8.875
Amp Energy Drink 71 mg 106.5
mg
10.375
No Fear 83 mg 124.5
mg
9.375
SoBe Adrenaline Rush 75 mg 112.5
mg
4.375
Adrenaline Sport 35 mg 52.5
mg
Red Bull 80 mg - 10 mg
100 mg 14.29
Atomic Rush -
(7oz) mg
67 mg
Bawls Guarana - 6.7 mg
(10oz)
Source: http://www.overcaffeinated.org/energy-drinks.php

13. DANGERS
 Researchers found that drinking energy drinks may increase the risk of stroke
and heart attack, even in young adults.
 Studies show that after drinking just one can of an energy drink healthy blood
vessels can show signs of damage.
 Researchers noted highest risk factors for those with cardiac conditions, ADHD,
eating disorders, diabetes, and those who take medications or consume alcohol.
 Consumers may experience withdrawal symptoms such as headaches, mood
swings, and trouble concentrating according to
http://www.medscape.com/viewarticle/737311 and
http://www.npr.org/templates/story/story.php?storyId=6720000

14. CASES
 Four documented cases of caffeine-associated
 Five separate cases of caffeine associated seizures
 28 year old man suffered cardiac arrest after a day of motor cross racing
 18 year old died playing basketball after consuming two cans of Red Bull
 Four cases of mania from individuals with bipolar disorder
 5,448 cases of caffeine overdoses were reported with 46% being younger than
19
Source:
http://www.medscape.com/viewarticle/737311

15. CASES
 Germany, Australia, and New Zealand reported several negative outcomes concerning
energy drinks such as
• Liver damage
• Kidney failure
• Respiratory disorders
• Agitation
• Confusion
• Seizures
• Psychotic conditions
• Nausea
• Vomiting
• Abdominal pain
• Hypertension
• Heart failure
• DEATH
Source: http://www.medscape.com/viewarticle/737311

16. HARMFUL INGREDIENTS
 Ephedrine
• Stimulant that works with the central nervous system. Common in weight-loss
products and decongestants. Poses a threat to heart health.
 B-vitamins
• Used artificially to produce energy but can cause deficiencies.
 Creatine
• Acid taken for muscle contractions that can damage your liver and kidneys.
 High amounts of sugar
• Linked to diabetes, cavities, obesity, premature aging, low serotonin levels,
ruining the he balance of microflora (good bacteria) in your stomach
Source: http://www.nutritionresearchcenter.org/healthnews/beware-of-harmful-
chemicals-in-energy-drinks/

17. NATURAL SOURCES OF
ENERGY
 Seafood
• Great source of vitamin D which in turns provides a lot of energy.
Consumed twice a week can give you the amount of Vitamin D needed.
 Leafy Greens
• Magnesium-rich leafy greens can boost you vitamin D levels.
 Whole Grains
• Whole grains provide energy by keeping blood sugar stable
 Nuts, broccoli, navy beans, and fortified cereals
• Provides Vitamin E, which not provides boosts energy but also protects
against heart disease and boosts immunity.
http://www.clean-energy-
ideas.com/natural_detox/high_energy_foods.html

18. NATURAL ENERGY DRINK
RECIPES
 Power Beverage
• Pears
• Unpeeled apple
• Unpeeled pineapple slices
• Cup of black grapes
• Crushed Ice
 What it does:
• Pears and apples are good for the skin aside from the energy provided
form sugar. Grapes provide natural energy boosting sugars and bromelain
enzyme provide instant energy.
• Provides healthy amount of calories, protein, carbohydrates, calcium,
fiber, and Vitamin C.

19. NATURAL ENERGY DRINK
RECIPES
 Melon and Papaya Energy Drink
• Chopped and peeled small papaya half
• One small peeled and chopped musk lemon
• Half teaspoon of lemon juice
• Crushed ice
 What it does
• Papaya maintains blood glucose levels which gives consistent amount of
energy throughout the day. Melon contain adenosine which reduces blood
clot risks and prevent heart attacks. Boosts immune system.
• Good source of protein, carbohydrates, fiber, and vitamin A.

20. NATURAL ENERGY DRINK
RECIPES
 Beetroot Energy Drink
• Medium-sized carrots
• Medium-sized chopped and unpeeled beetroot
• Medium-sized chopped and unpeeled apple
• Crushed ice
 What it does:
• Beetroots is a natural source of sugar, providing energy. Apples
provide volume that will satiate your hunger while providing energy
from it’s natural sugars.
• Good source of protein, carbohydrates, iron, and zinc