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thE city of

          C A L I F O R N I A




Economic DEvElopmEnt profilE
        volumE iX EDition i
thE city of

          C A L I F O R N I A




Economic DEvElopmEnt profilE
        volumE iX EDition i
Corona, California is at the hub of growth within the Southern         An abundance of housing from affordable to executive has

California region. It is a city of the future today. Incorporated in   created a diverse and fast-growing population for the city.

1896, the farm community once known for its produce, is now the        As the city expands its regional leadership role during the

gateway to economic growth for Riverside and San Bernardino            21st century, it is perfecting its vision and mission of

Counties. Its location at State Route 91 and Interstate 15 makes       providing an innovative environment for business to flourish

it the prime recipient of outward migration of companies from          and a high quality of life for its citizens.

Orange and Los Angeles Counties. The city is headquarters to a

wide array of corporations and entrepreneurial operations.


                                                                                                                                      1
Welcome                     to      corona
    Welcome to Corona, a progressive and business-friendly       Construction is underway to upgrade the SR-91 and
    city that is committed to providing the highest quality of   Green River Road interchange and to improve the I-15
    life and an environment where businesses can thrive.         and Magnolia Avenue interchange. Plans are being
                                                                 developed for Mid-County Parkway, a proposed 32-mile
    Just look at the numbers! Last year business expansions      limited access road that will run east to west through
    increased 20 percent while at the same time the City         western Riverside County.
    continues to add new retail, office, and industrial space
    to meet growing demand from businesses interested in         Along with a low crime rate, Corona has 39 parks
    relocating to the area.                                      covering 364 acres, equivalent to one acre of parkland
                                                                 for each 445 residents and was designated "Tree City
    Corona’s convenient location and high household income       USA" by the National Arbor Day Foundation. A family
    make it an ideal spot for retailers looking to expand or     oriented community, Corona has extensive youth and
    enter new markets. The average household income in           adult sports programs.
    the city is $84,641 and 32.8 percent of households earn
    $100,000 or more. Over the years, the city has been          So, if you need help starting a new business or
    fertile ground for new and existing businesses. In fact,     expanding an existing one, the City has numerous
    Corona ranks among the top 30 sales tax producers            assistance programs including Team Corona, the
    in California with annual taxable sales of more than         Business Assistance Program, and the Corona Women’s
    $3.50 billion. Because it is about 45 miles southeast of     Business Partnership. Together we can help you become
    Los Angeles and adjacent to Orange County, Corona is         successful in Corona.
    central to existing and emerging markets in Southern
    California. The City is located near three major
    highways and two toll roads, providing easy access for
    goods movement to three commercial airports, two             Sincerely,
    deep-water ports and two railways.

    To improve traffic, the city continues to come up with
    innovative solutions. Recently, Corona received funding
    from the Riverside County Transportation Commission
                                                                 Brad Robbins
    to upgrade the SR-91 and SR-71 interchange. Two
                                                                 City Manager
    overhead transfer connectors will be added to the
    interchange, allowing traffic to smoothly move on and
    off both freeways.



2
“The West Coast bustles with
                      development and deals ... The Inland
              Empire is ideally situated at the center of
       the globalization trend and the related supply chain
reconfiguration trend."

               – Western Real Estate Business, October 2007




                                                              3
city of corona
    Department HeaDs
    Brad roBBins
    City Manager
    Bradly Robbins started working for the City of Corona in 1988 and became
    Planning Director in February 2000. He was appointed Assistant City
    Manager in November 2002. In April 2003, he was appointed to a dual role
    of Assistant City Manager and Department of Water and Power General
    Manager. In September 2006, he became the Assistant City Manager -
    Community Development Director. In August 2008, Robbins was appointed
    City Manager. In addition to the Community Development Department,
    he oversees the Department of Water and Power, Public Works, Building
    Department, and Redevelopment Agency.


    Mr. Robbins has a bachelor of science in Geography from the University
    of California, Riverside, and a masters in Liberal Studies/Urban Planning
    from the University of Oklahoma. He is a Certified Planner by the American
    Institute of Certified Planners (AICP).

                                                                                 People to Contact:
                                                                                 City Manager
                                                                                 BRAD ROBBINS . . . . . . . . . .(951) 279-3710
                                                                                 Executive Assistant
                                          tomer Servic                           JAN BATES . . . . . . . . . . . . . . . . . .736-2372
                                     C us             e
                                 a




                                                      Ho
                               on




                                                            tline
                           Cor




                               H
                                   ow                   g
                                                     ?




                                        are w e d oin

                              951-736-2300

4
GreG irvine
assistant City Manager
Greg Irvine joined the City of Corona in 1996. During his tenure, he has served as Assistant City
Treasurer, Interim City Treasurer, Assistant General Manager for the Department of Water and
Power, and as Assistant to the City Manager. In August 2004, he was appointed to Assistant
City Manager and oversees public policy, and public service initiatives including legislative
advocacy and city communications and marketing efforts. As Assistant City Manager, he also has
executive responsibility for the Finance Department, Parks and Community Services Department,
Information Technology Department, the City Clerk’s Office, Property and Contract Management
and the Corona Public Library. He received a master's degree from Pepperdine University in
Business Administration and a bachelor's degree from Montclair State University in Finance with
a minor in Economics.




                            People to Contact:
                            Assistant City Manager
                            GREG IRvINE . . . . . . . . . . .(951) 279-3519
                            Senior Management Analyst
                            RAy NAvERA . . . . . . . . . . . . . . . .736-2374
                            City Clerk
                            vICTORIA WASkO . . . . . . . . . . . . 736-2426




                                                                                                    5
When it comes to economic development, Corona is among the very
                                                                                                     team corona
    best in the nation. Innovative ideas and strategies instituted in the         •  Integral in the growth of Total Sales Tax Receipts to more than 
    city are recognized for excellence industry-wide.                                $3.5 billion
    Team Corona, the city’s award-winning business attraction and                 Corona Business Assistance:
    retention program, was established in 1991 to better address the
    needs and requirements of business. The internationally recognized            •  One-on-one counseling services to businesses in the community
    program played a key role in the record-setting job growth that               •  Family Business Partnership provides specialized advisory services, 
    has occurred in Corona since its inception. During that period,                  educational programs, networking groups, and extensive family
    employment in the city more than doubled to 85,300 jobs – a net                  business assessments to help family businesses grow and prosper
    increase of more than 55,000 jobs.
                                                                                  •  Student Interns and Consulting Teams assist companies with 
    While many of those jobs were the result of new companies arriving               various business issues such as market research and business plan
    in the city, the spectacular growth also can be attributed to Corona’s           development, providing invaluable support to business
    proactive approach of taking care of its resident employers. In fact,
                                                                                  •  Corona Women’s Business Partnership provides specialized 
    over the past decade Corona was the top city in the inland region of
                                                                                     services targeted to women-owned businesses. Confidential one-
    Southern California for retaining business. Nurturing, supporting
                                                                                     on-one counseling, focused training seminars, networking and
    and listening to the business community are an integral part of
                                                                                     mentoring services are designed to give women business owners
    Team Corona.
                                                                                     the tools to grow and expand their business
    Fast-track approvals, access to key city officials and a team
                                                                                  Business Retention:
    approach to problem solving set Corona apart from other cities.
    Informational kiosks strategically located in City Hall and the               •  As part of the business retention program, city staff conducts 
    library make it easy to find out information about key city                      two types of Business Visitations with Corona companies, “sector
    departments. Whether it’s a city calendar, standards and fees or a               visits” and “in-depth visits”
    direct link to the City’s website, the kiosks are a user friendly and
                                                                                  •  Sector visits are several visits within a pre-determined area in a 
    convenient resource.
                                                                                     condensed time-period
    Team Corona:
                                                                                  •  In-depth visits are appointment-based visits with key business 
    •  Fast-track approval process for development and tenant                        personnel, where a minimum of a half-hour is spent learning
       improvements                                                                  about the company and touring the facility
    •  Brings together city officials, primarily department directors and         •  The Mayor’s Business Breakfasts are informal roundtable 
       decision makers, along with other organizations that serve the                discussions with the Mayor and Corona companies that allow
       business community                                                            company representatives to share experiences as well as
                                                                                     challenges while conducting business in the City of Corona
    •  Includes representatives from Southern California Edison, The 
       Gas Company, Riverside County Economic Development Agency,                 Ultimately, Team Corona is an invaluable benefit to the local
       Air Quality Management District, the City Council, County                  economy and a tool for business with its stellar record of business
       Board of Supervisors and the office of the local Congressman               retention and attraction.




            JUDI STAATS                           DANIEL RITTATORE                          MICHELL SkIPWORTH
            Senior Economic Development           Economic Development                      Economic Development                        visit Team Corona’s
            Coordinator                           Coordinator                               Coordinator
                                                                                                                                             web site at:
            (951) 739-4946                        (951) 736-2297                            (951) 279-3690                             www.TeamCorona.com
            (951) 312-1569       cell             (951) 642-4405         cell               (951) 818-6732         cell
6           email: Judi.Staats@ci.corona.ca.us    email: Daniel.Rittatore@ci.corona.ca.us   email: Michell.Skipworth@ci.corona.ca.us
plan revieW process
                                                 BUILDING DEPARTMENT
                                                    (951) 736-2247


                                                      COMMUNITY
                                                     DEVELOPMENT
                                                      DEPARTMENT
                                                    (951) 736-2262
START                                                                   CORRECTIONS      APPLICANT NOTIFIED
                                                                         REQUIRED         TO PICK UP PLANS
        DEVELOPMENT      PLANS     PLAN CHECK      DEPARTMENT OF
        PLAN REVIEW    PREPARED     SUBMITTAL     WATER AND POWER
                                   TO BUILDING
          MEETING     OR REVISED                   (951) 736-2263
                                     DIVISION
                                                                       ALL DEPARTMENTS   APPLICANT NOTIFIED
                                                                       FINAL APPROVAL     TO PULL PERMITS
                                                  FIRE DEPARTMENT
                                                    (951) 736-2464
                                                                                          PERMITS ISSUED


                                                 PUBLIC WORKS DEPT.
                                                   (951) 736-2442




                                                                                                              7
Coming from Orange County, Corona is literally the gateway to the Inland Empire. 

       regional                                   map
                                                                                 Corona is one of the hottest growth and development areas in Southern California,
                                                                                 benefiting from the 91 and 15 freeways, as well as being in the Los Angeles/Orange
                                                                                 County business corridor.

                                                                                 Less than an hour from the Los Angeles shipping ports and thirty minutes from two
                                                                                 international airports, Corona is well suited for business success.

                                                                                 Corona has two                      Metrolink stations; North Main Street Station and West
                                                                                 Corona Station.

          118                    210                                                                                                                                         Barstow
                                Burbank
                                                                                   Los Angeles Co.                                                          15
                      101                                                   Pasadena                                                                              Lake Arrowhead

                                              5        2                                      210                                                                    San                Big Bear Lake

ventura                             101                                         PASADENA                                                                    215   Bernardino
  Co.                                                                      10                                                                          10
                                                                                                                                                                  San Bernardino Co.
                            Hollywood                                                                                                       15
                                            Los                                            605
                                                                                                                            Ontario Intl.
                                 HOLLYWOOD
                                    110    Angeles                                                                            Airport
                405                                                                   60
                                                                                                         Pomona
                               10                                                                     57

                            Santa                                                                                   71                           Riverside
                                                                                                                                            15                                     60
                            Monica                                                                                                                                                      To Palm Springs
                                                  91                                                                                                 91
                                                                                             91
                                     LAX
                                                                     605                    Anaheim
                               405
                                                                                                                      241                                                                  Lake Perris
                                                                                                  5
                                                                                                               55
                                                                                                                                     Corona                                   215
                                                           710                                                            Eastern Toll
                                                                                                                                                                                 ona




                                                                                                                          Road
                                                                                              22
                                                                                                                                                                              Cor




                                                                                                                            241                   Lake Elsinore
                                                                                                                    261
                                                                                                 Santa
                                                                                                                                                                            m




                              Long Beach BEACH
                                    LONG                                        405
                                                                                                                                                                          ro




                                                                                                  Ana
                                                                                                                                                                        sf




                                                                                                                                      241
                                                                                                                                                                      iu




                                                                                                                                                                        d
                                                                                Newport
                                                                                                                                   Orange                             ra
                                                                                                                                                                   te
                                                                                 Beach                                                                           nu       RIvERSIDE CO.
                                  Port of                                                                  Irvine         133
                                                                                                                                                               mi
                                                                                                                             Toll Road Co.
                                Los Angeles                                                John Wayne                       Foothill                        30
                                                                                              Airport
                                                                                                                                                             Temecula
                                                                                                      San Joaquin                                                      15
                                                                                                       Toll Road


                                                                 N                                             Laguna
                                           Pacific Ocean                                                        Beach                            San Diego Co.

                                                                                                                                                                         To San Diego


   8
retail opportunities




•  Average Household Income within five miles    •  The 2-3 mile band has a Per Capita Income 
  is $84,641 compared to the county average        of $26,982
  of $67,800                                     •  The 10-minute drive time area has a 
•  Per Capita Income within five miles is          population of more than 270,000 with an
  $24,448 compared to the county average of        Average Household Income of $78,000
  $22,134                                        •  Total Sales Tax Receipts surpassing $3.5 
•  32.8% of households earn more than              billion
  $100,000

                                                                                                 9
51,419

     eDucation
                                                                                       ENROLLMENT IN 12 LARGEST DISTRICTS
                                                                                                        Riverside County, 2007-08
                                                           43,587

                                                                    37,125

                                                                              29,441   28,776
     The Corona-Norco Unified School                                                                24,406 23,576
     District is the fastest growing district                                                                            22,112 21,208
                                                                                                                                                 20,659      19,987       19,547
     in Southern California and the largest
     in the Inland Empire. 
     Over the past five years, it has added
     12,000 students and more than
     550 teachers. By 2010, the district        Corona    Riverside Moreno Temecula Desert          Palm        Hemet L. Elsinore Murrieta Jurupa            Alvord      Val Verde
                                                Norco               Valley          Sands          Springs
     projects it will need another 300
     teachers to serve more than 6,000                                                                                                             Source: CA Department of Education

     new students.
                                                                                                  2007 Base API to
     To accommodate the growth, five new schools are at                                    2008 Growth API Comparions:
                                                                                         State, Riverside County and CNUSD




                                                                                                                                                                   773
     various stages of planning, design, acquisition, and
     construction. The list includes one high school, one




                                                                                                                                                       758
     intermediate school and three new elementary schools.




                                                                                                          742
                                  50000




                                                                                                                         736
     The new additions will cost approximately $400 million



                                                                                             727
     and will provide classrooms for an estimated 8,000 new
     students.                    40000




                                                                                                                                     704
     Despite challenges managing the growth, the district’s
                                   30000
     students performed well on the 2006-2007 Academic
     Performance Index (API). Its purpose is to measure the
                                   20000
     academic performance and growth of schools. It is a
     numeric index (or scale) that ranges from a low of 200
     to a high of 1000. A school’s10000 the API is an
                                    score on
     indicator of a school’s performance level. The statewide
                                                                                                STATE                      COUNTY                         CNUSD
                                           0
     API performance target for all schools is 800 with                      2007 Base API          727                        736                           758
     Corona attaining 773 in 2008.                                           2008 Growth API        742                        704                           773
                                                                                                                                           Source: CA Department of Education




                                 On the Academic Performance Index,
                                 Corona’s schools have improved in
                                 every year; 1999-2008.
10
College and University Enrollment, 2008
                                                               Corona Area, 2008
                                                                                                                 HigHer eDucation
                         Engineering & Science Colleges
                                                                  Medical & Dental & Law                                         College and University
                                      22,738                              6,261                                                  Enrollment. . .
                                       13%                                 4%
                                                                                                                                 ■	   Corona is near 28 public and
                                                                                                                                      private colleges with more than
                                                                                                    Community Colleges                200,000 students. There are 20,344
Liberal Arts Colleges
      22,465                                                                                             88,000                       students (12.5%) at three top 
       13%                                                                                                51%
                                                                                                                                      schools of engineering and science:
                                                                                                                                      Cal State Polytechnic University,
                                                                                                                                      Pomona, Harvey Mudd College,
                                                                                                                                      and the Keck Graduate Institute
                                                                                                                                      of Applied Life Sciences. 17,187
   UC Riverside
                                                                                                                                      (9%) undergraduates and graduate 
      17,187
       9%                                                                                                                             students attended the University
                                                                                                                                      of California, Riverside, one of the
                                                                                                                                      premiere biomedical, agricultural, and
                                                                                                                                      environmental research institutions.
                   Cal State University                                                                                               Cal State San Bernardino, with its
                     San Bernardino                                                                                                   fine graduate school of management
                         16,479                                                                                                       has 16,479 (9%). 
                          9%                                             Enrollment by Campus
                                                                            Corona Area, 2008

                   Campus                               Website                    Address                 City          year         Specialty           Degrees        Students
 California Baptist College                    www.calbaptist.edu           8432 Magnolia              Riverside      1950      Liberal Arts             Masters          3,775
 Cal State Polytechnic University, Pomona  www.csupomona.edu                3801 W. Temple             Pomona         1838  Engineering                  Masters         19,527
 Cal State University, San Bernardino          www.csusb.edu                5500 University Pkwy       San Bdno       1960      Comprehensive            Masters         16,479
 Chaffey Community College                     www.chaffey.edu              5585 Haven Ave.            R. Cucamonga   1883      Community College       Associate        19,534
 Claremont Graduate School                     www.cgu.edu                  170 E. Tenth               Claremont      1925  Science, Liberal Arts         Ph.D.           2,394
 Claremont McKenna College                     www.claremontmckenna.edu  500 E. Ninth St.              Claremont      1946  Liberal Arts                Bachelors         1,335
 Crafton Hills College                         www.craftonhills.edu         11711 San Canyon           Yucaipa        1972      Community College          A.A            5,124
 Harvey Mudd College                           www.hmc.edu                  301 E. 12th Street         Claremont      1955  Science                     Bachelors           735
 Keck Grad. Inst. Of Applied Life Sciences     www.kgi.edu                  535 Watson Drive           Claremont      2000      Life Science              Ph.D.              82
 La Sierra University                          www.lasierra.edu             4700 Pierce                Riverside      1922      Liberal Arts              Ph.D.           1,749
 Loma Linda University                         www.llu.edu                  11234 Anderson St.         Loma Linda     1905      Medical, Dental      Ph.D., M.D, DDS      3,972
 Mt. San Jacinto Community College             www.msjc.edu                 1499 N. State St.          San Jacinto    1965      Community College       Associate        20,842
 Pitzer College                                www.pitzer.edu               1050 N. Mills Ave.         Claremont      1963      Liberal Arts            Bachelors           999
 Pomona College                                www.pomona.edu               333 N. College Way         Claremont      1887      Liberal Arts            Bachelors         1,511
 Riverside Community College                   www.rcc.edu                  4800 Magnolia              Riverside      1916      Community College       Associate        30,000
 San Bernardino Community College              www.sbccd.cc.ca.us           701 S. Mt. Vernon Ave.     San Bdno       1926      Community College       Associate        12,500
 Scripps College                               www.scrippscollege.edu       1030 Columbia Ave.         Claremont      1926      Liberal Arts            Bachelors           908
 University of California Riverside            www.ucr.edu                  900 University Ave.        Riverside      1954      Comprehensive             Ph.D.          17,187
 University of La Verne                        www.ulv.edu                  1950 Third St.             La Verne       1891      Liberal Arts              Ph.D.           8,000
 University of Redlands                        www.redlands.edu             1200 E. Colton             Redlands       1907  Liberal Arts                  Ph.D.           4,188
 Western University of Health Sciences         www.westernu.edu             309 E. Second Street       Pomona         1977  Medical                     D.O., M.S.        2,289

  Total Enrollment                                                                                                                                                     173,130



                                                                                                                                                                                    11
City of Corona
                               REDEVELOPMENT AGENCY
                                Economic Development
              JUDI STAATS, Sr. Project Coordinator.........................739-4946
              DANIEL L. RITTATORE, Project Coordinator ........ 736-2297
              MICHELL SKIPWORTH, Project Coordinator....... 279-3690
                       “Cultivating Development Opportunities
                              and Sustainable Growth”

                 Website: www.TeamCorona.com
400 S. Vicentia Avenue                    951-736-2260
Corona, California 92882-2187         Fax 951-736-2488
City of Corona
               Development Activity
    1. Castle & Cooke                                  14. Meridian Dos Lagos
        Hotel                                               Professional Office
        121 Rooms                                           35,931 sf
    2. Marriott Springhill Suites                      15. Lakeshore Plaza
        Hotel                                               Class A Office
        120 Rooms                                           472,000 sf
    3. Princeland Plaza                                16. Corona Cerritos Plaza
        Professional Office                                 Retail
        107,242 sf                                          45,400 sf
    4. Corona Summit Corporate Center                  17. North Main Street
        Professional Office                                 Mixed-Use
        278,130 sf                                          21.40 acres
        Hotel
        114 Rooms                                      18. Downtown (Corona Mall)
                                                            Mixed-Use
    5. Citrus Woods Business Park                           15.21 acres
        Professional Office
        Light Industrial                               19. Downtown (NW Area)
        156,674 sf                                          Mixed - Use
                                                            6.6 acres
    6. Corporate Terrace
        Professional and Medical Office                20. West Corona Commerce Center
        116,617 sf                                         Industrial
                                                           336,000 sf
    7. Mammoth Equities
        Class A Offices                                21. Panattoni Development
        58,00 sf                                            Industrial
                                                            136,000 sf
    8. Corona Pointe
        Professional Office                            22. Valencia Terrace
        52,000 sf                                           Senior Housing
                                                            203 Units
    9. Corona South Main Medical Plaza
         Medical Office                23. Corona Orchard Center
         31,559 sf                          Retail
                                            47,000 sf
    10. Corona Corporate Centre
         Professional Office           24. Corona South Main Medical
         122,003 sf                         Plaza Phase II
                                            Medical Office
    11. Cornerstone Plaza                   41,000 sf
         Professional Office
         45,000 sf                     25. Sunrise Senior Living
                                            160 Units
    12. The Crossings (Phase II)
         Retail / Flex                 26. Euro Inn
         29 acres                           Hotel
                                            133 rooms
    13. The Promenade Shops at
        Dos Lagos (Phase II)
         Retail / Flex
         21 acres




                                           Developments
                                           City Boundary
                                           Sphere of Influence




                                           Map Scale 1" to 4500’
This map is intended for general information                                             City of Corona
and planning purposes. The City of Corona is                           Geographic Information Services
not responsible for any errors or omissions.            Date: 11/12/2008 Project:08/1035/OfficeV.aml
1  
            population

               City
               Fontana 
                                        Statistics
                         Fastest Growing Cities, Inland Empire, 2000-2008
                                           2008
                                       188,498  
                                                             2000
                                                         (128,928) 
                                                                               Change
                                                                               59,570 
                                                                                               % Change
                                                                                                  32%
                                                                                                                                                          Ethnic Distribution
                                                                                                                                                   Corona & Riverside County, 2006

                                                                                                                                                                 CORONA
                                                                                                                                                               Black
                                                                                                                                                               8,139
                                                                                                                                                                             Asian & Pacific
                                                                                                                                                                                   13.326
      2        Murrieta                100,173             (44,282)            55,891             56%                                                          5.02%
                                                                                                                                                                                    8.2%
                                                                                                                               Native American &
      3        Rancho Cucamonga        174,308           (127,743)             46,565             27%                            Alaska Native
                                                                                                                                      899
      4        Victorville             107,408             (64,029)            43,379             40%
                                                                                                                                     0.55%
      5        Temecula                101,057             (57,716)            43,341             43%
      6        Riverside               296,842           (255,166)             41,676             14%                                                                                                   Other
                                                                                                                                                                                                      34,878
      7        Moreno Valley           183,860           (142,379)             41,481             23%
                                                                                                                                                                                                      21.53%
      8        Corona                  161,998           (124,966)             37,032             23%
      9        Indio                    81,512             (49,116)            32,396             40%
      10       Hesperia                 87,820             (62,590)            25,230             29%
      11       Lake Elsinore            49,807             (28,930)            20,877             42%
      12       San Bernardino          205,493           (185,382)             20,111             10%
      13       Beaumont                 31,477             (11,384)            20,093             64%
                                                                                                                                     White
      14       La Quinta                42,958             (23,694)            19,264             45%                             104,756
                                                                                                                                  64.66%
      15       Coachella                40,517             (22,724)            17,793             44%
                                                                                                                             Black
                                                   Source: Census, American Community Survey
                                                                                                                           121,790
                                                                                                                                             Asian & Pacific           RIvERSIDE
                                                                                                                                               110,043                  COUNTy
                                                                                                  Native American &         5.8%
                                                                                                                                                5.2%
                                                                                                    Alaska Native
                                                                                                      16,606
                                                                                                       0.7%




                                                                                                                                                                            Other



      income
                                                                                                                                                                          599,205
                                                                                                                                                                           28.5%




                               Household Income Distribution, 2006
                                                  CORONA                                                                                                                Source: Census, American Community
                                                                                                     White                                                              Survey
                                      Less than                                                   1,252,046
                                      $10,000      $10,000 to                                       59.6%
                                       3.1%         $14,999
                                                      3.5%       $15,000 to
 $100,000                                                         $24,999                                                                 Household Income Distribution, 2006
  and up                                                            7.0%                                                                            Corona and Riverside County
     32.8%
                                                                                                                                  Total                           Corona                       Riverside County
                                                                           $25,000 to
                                                                            $34,999                                   Less than $10,000                    1,515         3.1%             32,808         5.2%
                                                                              5.4%                                    $10,000 to $14,999                   1,658         3.5%             31,519         4.9%
                                                                                                                      $15,000 to $24,999                   3,315         7.0%             71,400        11.1%
                                                                                                                      $25,000 to $34,999                   2,557         5.4%             68,183        10.6%
                                                                                $35,000 to                            $35,000 to $49,999                   7,151        15.1%             96,486        15.0%
                                                                                 $49,999
                                                                                                                      $50,000 to $74,999                   7,909        16.7%            128,005        19.9%
                                                                                  15.1%
                                                                                                                      $75,000 to $99,999                   7,767        16.4%             81,048        12.6%
                                                                                                                      $100,000 and up                     15,534        32.8%            133,151        20.7%

                                                                                                                       Note: Estimates allow for changes in CPI and population.
                                                                                                                       Source: U. S. Census Bureau, Economics and Politics, Inc.

            $75,000 to
             $99,999                                     $50,000 to
             16.6%                                        $74,999
                                                          16.5%
                                                         Source: U.S. Census Bureau,
14                                                       Economics & Politics, Inc.
Housing


“HOAP Now, offering working families the opportunity to buy a home in Corona.”
In order to help moderate-income families qualify for          conditions: (Additional criteria apply.)
mortgage loans and become first-time homeowners, the City
                                                               ■	   Meet the minimum and maximum gross income
of Corona is offering regional residents and area employees
                                                                    requirements
assistance with down payments for affordable homes within
the city limits.                                               ■	   Have not owned a residential property within the last three
                                                                    years (first-time homebuyer),
The Board of the Redevelopment Agency of the City of
Corona approved and allocated $1.5 million for a new first-    ■	   Single family residences, town houses, condominiums,
time homebuyer’s assistance program designated the Home             and manufactured homes on a permanent foundation are
Owner Assistance Program, or HOAP Now.                              eligible for purchase,
This program provides up to 20% of the purchase price,         ■	   Select a foreclosed home located within the City limits,
not to exceed $75,000, as down payment and closing cost             priced between $220,000 and $350,000 (subject to
assistance to qualified moderate-income households and helps        change based on income limits and interest rates),
them navigate through the home buying process by requiring
attendance at a First Time Home Buyer educational class.
                                                               ■	   Be credit worthy in order to qualify for a first mortgage
HOAP Now offers this assistance via a 30-year second trust          loan from a participating lender,
deed loan with a zero percent interest rate and no monthly     ■	   Have a working history during the last 12 months, and
payments, commonly referred to as a “Silent Second.”
Through this program, qualified buyers will be able to         ■	   An equity share provision that expires after seven years.
increase their purchasing power to buy a home in Corona.       HOAP Now will provide Corona home buying opportunities to
To qualify, a resident must contribute 3% of the purchase      families desiring to move into the community.
price of a selected home and meet the following minimum




                                                                                                                                  15
valuation

     Year     Units

     1998 1,483
                            Value       Units

                         $254,758,972 200
                                                Statistics
             Single-Family Residential Multi-Family Residential Residential
                                                   Value

                                                 $9,827,556
                                                                  Addns

                                                                $1.564,440      0
                                                                                    1998/2008 Corona Building Permit valuations
                                                                                 Duplex
                                                                               Units Value Bldgs

                                                                                         $0      28
                                                                                                             Area

                                                                                                          230,935
                                                                                                                     Commercial
                                                                                                                             Value

                                                                                                                     $13,907,498
                                                                                                                                       Addns

                                                                                                                                      $8,528,895
                                                                                                                                                   Bldgs

                                                                                                                                                    26
                                                                                                                                                            Area
                                                                                                                                                                        Industrial
                                                                                                                                                                          Value           Addns    Misc

                                                                                                                                                           1,031,045 $45,803,389 $10,233,831 $29,636,968
                                                                                                                                                                                                               TOTAL

                                                                                                                                                                                                              $374,261,549
     1999 1,657          $371,678,088      0               $0   $2,076,024      0        $0      24       354,666    $23,053,271      $6,965,442    18      796,554 $22,684,977      $9,570,241 $33,301,593   $469,329,636
     2000 1,323          $300,887,717      1        $47,600     $1,801,414      0        $0      20       343,981    $26,793,623      $7,542,870    25     1,703,694 $44,685,941     $6,168,327 $34,679,198   $422,606,690
     2001 1,090          $270,310,011      2       $213,015     $2,380,963      0        $0      33       774,058    $50,313,788     $11,687,971    34     1,267,075 $40,546,412     $2,619,098 $47,660,167   $425,731,424
     2002      699       $177,192,671      0               $0   $4,109,572      0        $0      42       812,330    $52,801,444     $15,986,149    16      573,714 $18,358,850      $4,932,888 $55,277,858   $328,659,432
     2003      366        $96,615,803     13    $31,817,448     $4,261,859      0        $0      66       991,074    $64,419,813     $21,989,335    30      891,371 $28,523,862      $5,018,710 $50,439,123   $303,085,953
     2004      629       $161,087,731      2       $100,100     $5,266,142      0        $0      77 1,522,228        $98,944,811     $21,408,921    33     1,290,872 $41,307,894 $11,865,689 $58,147,468      $398,128,755
     2005      588       $162,785,378      0               $0   $5,505,499      0        $0      37       566,419    $36,817,255     $24,598,269    31      276,031     $8,832,763   $9,206,472 $52,744,118   $300,489,752
     2006      244        $63,867,808 207       $42,571,428     $5,616,282      0        $0      51       774,370    $50,334,073     $24,495,048    20      198,712     $6,358,770   $7,038,191 $54,131,272   $254,412,872
     2007        76       $24,622,642     40     $5,673,754     $5,276,703      0        $0      15       746,795    $48,541,704     $23,374,026     3         88,446   $2,830,276   $7,397,188 $41,170,391   $158,886,684
     2008         7        $1,874,005     70    $31,586,961     $3,012,277      0        $0      18       921,236    $59,880,339     $10,634,671     7     1,112,952 $35,614,473 $10,619,912 $36,884,539      $190,107,177
 TOTAL 8,162            $1,885,680,826 535 $121,837,862 $39,306,735             0        $0     411 8,038,092 $525,807,619 $177,211,597 243                9,230,466 $295,547,607 $84,670,547 $494,072,695 $3,625,699,924


                                                                                                      Total Office Square Footage
                                                                                               Inland Empire Markets, Existing and Planned

                                                                                                                                                                                                              5,564,025
                  Riverside                          668,290

                                                                                                                                                                              4,291,460
            San Bernardino                        569,309

                                                                                                                                                         3,569,763
      Rancho Cucamonga                         425,807

                                                                                                                                      3,041,428
                      Ontario                    510,755

                                                                                              1,783,431
                      Corona              343,069

                  Redlands                                        1,066,566
                                     157,373

        Chino/Chino Hills                           637,320
                                     179,890

            Moreno Valley                           628,848
                                 30,456                                                                             SQ FT NRA                  SQ FT Vacant


                                                                                     Inland Empire Office Under Construction
                                                                                                           Chino/Chino Hills
                                                                                                                    3%


                                                                       Riverside
                                                                          33%
                                                                                                                                                Ontario
                                                                                                                                                   26%




                                                                                                                                                   San Bernardino
                                                                                                                                                          0%

                                                                                                                                                Rancho Cucamonga
                                                                                                                                                          6%

                                                                              Redlands
                                                                                8%


16                                                                                                                       Corona
                                                                                                                         24%
employment
                                                                                               Bus. Services
                                                                                  Help Agcy
                                                                                                  2,579
              Employment Distribution By                       Other Services
                                                                                   2,852
                                                                                                  3.3%
                      Sector                                       3,211           3.6%
                         Corona, 2007                                                                                              Construction
                                                                   4.1%
                                                      Health                                                                             17,194
                                                      3,701                                                                              21.8%
                                                      4.7%

                                          Education
                                           3,704
                                           4.7%




                                Distribute/Transp.
                                     7,908
                                     10.0%

■	   In the last 15 years,                                                                                                                     Manufacturing
                                                                                                                                                  15,366
     55,784 jobs have
                                                                                                                                                  19.4%
     been created


                                                      Smaller Sectors
                                                          9,204
                                                          11.6%
                                                                                                      Retrail Trade             Source: CA Employment Development Dept.
                                                                                                        13,311
                                                                                                        16.8%



                                                                 Employment
                                                               Corona, 1994-2007



                                                                                                                         83,300 83,500
                                                                                                               81,000
                                                                                                     77,400
                                                                                            73,300

                                                                                   61,806
                                                                         56,854
                                                                53,371
                                                      49,724
                                           42,715
                                 38,447
                       38,875
              34,732
     30,482




      1994    1995      1996      1997      1998      1999       2000      2001    2002       2003    2004      2005       2006     2007
                                                                                               Source: CA Employment Development Dept.



                                                                                                                                                                          17
sales tax
                                                                        Statistics                                              $5
                                                                                                                                   ,  57
                                                                                                                                         7,
                                                                                                                                            80
                                                                                                                                               5

                                                                                                                                                        $4,
                                                                                                                                                            7   97
                                                                                                                                                                   ,8
                                                                                                                                                                      45

                                                                                                                                                                                    $ 3,
                                                                                                                                                                                         5   07
                                                                                                                                                                                               ,9
                                                                                                                                                                                                   47

                                                                                                                                                                                                             $2
                                                                                                                                                                                                                ,  89
                                                                                                                                                                                                                     5,
                                                                                                                                                                                                                         02
                                                                                                                                                                                                                              0

                                                                                                                                                                                                                                       $2
                                                                                                                                                                                                                                          ,57
                                                                                                                                                                                                                                                  3,
                                                                                                                                                                                                                                                    28
                                                                                                                                                                                                                                                            2

                                                                                                                                                                                                                                                                    $  2,
                                                                                                                                                                                                                                                                          3  40
                                                                                                                                                                                                                                                                               ,6
                                                                                                                                                                                                                                                                                  75

                                                                                                                                                                                                                                                                                        $2
                                                                                                                                                                                                                                                                                           ,33
                                                                                                                                                                                                                                                                                               5,
                                                                                                                                                                                                                                                                                                 22
                                                                                                                                                                                                                                                                                                    3

                                                                                                                                                                                                                                                                                                        $1
                                                                                                                                                                                                                                                                                                           ,48
                                                                                                                                                                                                                                                                                                               5,
                                                                                                                                                                                                                                                                                                                 88
                                                                                                                                                                                                                                                                                                                    2

                                                                                                                                                                                                                                                                                                                        $1
                                                                                                                                                                                                                                                                                                                           ,26
                                                                                                                                                                                                                                                                                                                               9,
                                                                                                                                                                                                                                                                                                                                 65
                                                                                                                                                                                                                                                                                                                                    6

                                                                                                                                                                                                                                                                                                                                        $5
                                                                                                                                                                                                                                                                                                                                           06,
                                                                                                                                                                                                                                                                                                                                               31
                                                                                                                                                                                                                                                                                                                                                 3




                                                                                                                                                                                                                                                                                       Total Taxable Sales (000)
                                                                                                                                                                                                                                                                         Inland Empire Cities Over 100,000 - 2007




                                                                                                                                Ontario               Riverside                     Corona                  San     Temecula Rancho                                                     Fontana           Chino         Moreno          Norco
                    Total Taxable Sales (000)                                                                                                                                                            Bernardino         Cucamonga                                                                                   Valley
                             Corona, 1990-2007                                                                                                                                                                                                                                                                                             Source: CA Board of
                                                                                                                                                                                                                                                                                                                                                   Equalization
                                                                                                 6             0           8               9                7              0              1              0                1                   6                 4             7
                0            7            4            2            0            3            96            68          28             06             75                77              16             00               47              07               78               94
              82           85           89           76           25           35           3,            0,          3,            3,             1,                5,             2,              0,              1,              6,                 9,               7,
          92,          52,          66,          09,          03,          90,          ,07           ,18         ,28           ,50            , 73            ,05              ,20         ,     71           ,91              , 35         ,    61               ,50
       $7           $7           $7           $8           $9           $9           $1            $1          $1            $1             $1              $2               $2          $2                 $2               $3           $3                    $3
                                                                                                                                                                                                                                                                                           ■	    34.5% of Corona's sales tax is 
                                                                                                                                                                                                                                                                                                 generated by non-retail business
                                                                                                                                                                                                                                                                                                 companies.




                                                                                                                                                                                                                                                                                       Source: CA Board of Equalization




       1990         1991         1992        1993         1994          1995        1996         1997          1998        1999             2000            2001             2002            2003           2004             2005             2006               2007




                                                                                                                                                                                                       6000000
                                                                                                                                                                                                       5000000
                                                                                                                                                                                                       4000000
0000
0000                                                                                                                                                                                                   3000000
0000                                                                                                                                                                                                   2000000
0000
0000                                                                                                                                                                                                   1000000
0000                                                                                                                                                                                                                                          0
0000
0000
   0
  18
2009 City of Corona Economic Development Brochure
2009 City of Corona Economic Development Brochure
2009 City of Corona Economic Development Brochure
2009 City of Corona Economic Development Brochure
2009 City of Corona Economic Development Brochure
2009 City of Corona Economic Development Brochure
2009 City of Corona Economic Development Brochure
2009 City of Corona Economic Development Brochure
2009 City of Corona Economic Development Brochure
2009 City of Corona Economic Development Brochure
2009 City of Corona Economic Development Brochure
2009 City of Corona Economic Development Brochure
2009 City of Corona Economic Development Brochure
2009 City of Corona Economic Development Brochure
2009 City of Corona Economic Development Brochure
2009 City of Corona Economic Development Brochure

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2009 City of Corona Economic Development Brochure

  • 1. thE city of C A L I F O R N I A Economic DEvElopmEnt profilE volumE iX EDition i
  • 2. thE city of C A L I F O R N I A Economic DEvElopmEnt profilE volumE iX EDition i
  • 3. Corona, California is at the hub of growth within the Southern An abundance of housing from affordable to executive has California region. It is a city of the future today. Incorporated in created a diverse and fast-growing population for the city. 1896, the farm community once known for its produce, is now the As the city expands its regional leadership role during the gateway to economic growth for Riverside and San Bernardino 21st century, it is perfecting its vision and mission of Counties. Its location at State Route 91 and Interstate 15 makes providing an innovative environment for business to flourish it the prime recipient of outward migration of companies from and a high quality of life for its citizens. Orange and Los Angeles Counties. The city is headquarters to a wide array of corporations and entrepreneurial operations. 1
  • 4. Welcome to corona Welcome to Corona, a progressive and business-friendly Construction is underway to upgrade the SR-91 and city that is committed to providing the highest quality of Green River Road interchange and to improve the I-15 life and an environment where businesses can thrive. and Magnolia Avenue interchange. Plans are being developed for Mid-County Parkway, a proposed 32-mile Just look at the numbers! Last year business expansions limited access road that will run east to west through increased 20 percent while at the same time the City western Riverside County. continues to add new retail, office, and industrial space to meet growing demand from businesses interested in Along with a low crime rate, Corona has 39 parks relocating to the area. covering 364 acres, equivalent to one acre of parkland for each 445 residents and was designated "Tree City Corona’s convenient location and high household income USA" by the National Arbor Day Foundation. A family make it an ideal spot for retailers looking to expand or oriented community, Corona has extensive youth and enter new markets. The average household income in adult sports programs. the city is $84,641 and 32.8 percent of households earn $100,000 or more. Over the years, the city has been So, if you need help starting a new business or fertile ground for new and existing businesses. In fact, expanding an existing one, the City has numerous Corona ranks among the top 30 sales tax producers assistance programs including Team Corona, the in California with annual taxable sales of more than Business Assistance Program, and the Corona Women’s $3.50 billion. Because it is about 45 miles southeast of Business Partnership. Together we can help you become Los Angeles and adjacent to Orange County, Corona is successful in Corona. central to existing and emerging markets in Southern California. The City is located near three major highways and two toll roads, providing easy access for goods movement to three commercial airports, two Sincerely, deep-water ports and two railways. To improve traffic, the city continues to come up with innovative solutions. Recently, Corona received funding from the Riverside County Transportation Commission Brad Robbins to upgrade the SR-91 and SR-71 interchange. Two City Manager overhead transfer connectors will be added to the interchange, allowing traffic to smoothly move on and off both freeways. 2
  • 5. “The West Coast bustles with development and deals ... The Inland Empire is ideally situated at the center of the globalization trend and the related supply chain reconfiguration trend." – Western Real Estate Business, October 2007 3
  • 6. city of corona Department HeaDs Brad roBBins City Manager Bradly Robbins started working for the City of Corona in 1988 and became Planning Director in February 2000. He was appointed Assistant City Manager in November 2002. In April 2003, he was appointed to a dual role of Assistant City Manager and Department of Water and Power General Manager. In September 2006, he became the Assistant City Manager - Community Development Director. In August 2008, Robbins was appointed City Manager. In addition to the Community Development Department, he oversees the Department of Water and Power, Public Works, Building Department, and Redevelopment Agency. Mr. Robbins has a bachelor of science in Geography from the University of California, Riverside, and a masters in Liberal Studies/Urban Planning from the University of Oklahoma. He is a Certified Planner by the American Institute of Certified Planners (AICP). People to Contact: City Manager BRAD ROBBINS . . . . . . . . . .(951) 279-3710 Executive Assistant tomer Servic JAN BATES . . . . . . . . . . . . . . . . . .736-2372 C us e a Ho on tline Cor H ow g ? are w e d oin 951-736-2300 4
  • 7. GreG irvine assistant City Manager Greg Irvine joined the City of Corona in 1996. During his tenure, he has served as Assistant City Treasurer, Interim City Treasurer, Assistant General Manager for the Department of Water and Power, and as Assistant to the City Manager. In August 2004, he was appointed to Assistant City Manager and oversees public policy, and public service initiatives including legislative advocacy and city communications and marketing efforts. As Assistant City Manager, he also has executive responsibility for the Finance Department, Parks and Community Services Department, Information Technology Department, the City Clerk’s Office, Property and Contract Management and the Corona Public Library. He received a master's degree from Pepperdine University in Business Administration and a bachelor's degree from Montclair State University in Finance with a minor in Economics. People to Contact: Assistant City Manager GREG IRvINE . . . . . . . . . . .(951) 279-3519 Senior Management Analyst RAy NAvERA . . . . . . . . . . . . . . . .736-2374 City Clerk vICTORIA WASkO . . . . . . . . . . . . 736-2426 5
  • 8. When it comes to economic development, Corona is among the very team corona best in the nation. Innovative ideas and strategies instituted in the •  Integral in the growth of Total Sales Tax Receipts to more than  city are recognized for excellence industry-wide. $3.5 billion Team Corona, the city’s award-winning business attraction and Corona Business Assistance: retention program, was established in 1991 to better address the needs and requirements of business. The internationally recognized •  One-on-one counseling services to businesses in the community program played a key role in the record-setting job growth that •  Family Business Partnership provides specialized advisory services,  has occurred in Corona since its inception. During that period, educational programs, networking groups, and extensive family employment in the city more than doubled to 85,300 jobs – a net business assessments to help family businesses grow and prosper increase of more than 55,000 jobs. •  Student Interns and Consulting Teams assist companies with  While many of those jobs were the result of new companies arriving various business issues such as market research and business plan in the city, the spectacular growth also can be attributed to Corona’s development, providing invaluable support to business proactive approach of taking care of its resident employers. In fact, •  Corona Women’s Business Partnership provides specialized  over the past decade Corona was the top city in the inland region of services targeted to women-owned businesses. Confidential one- Southern California for retaining business. Nurturing, supporting on-one counseling, focused training seminars, networking and and listening to the business community are an integral part of mentoring services are designed to give women business owners Team Corona. the tools to grow and expand their business Fast-track approvals, access to key city officials and a team Business Retention: approach to problem solving set Corona apart from other cities. Informational kiosks strategically located in City Hall and the •  As part of the business retention program, city staff conducts  library make it easy to find out information about key city two types of Business Visitations with Corona companies, “sector departments. Whether it’s a city calendar, standards and fees or a visits” and “in-depth visits” direct link to the City’s website, the kiosks are a user friendly and •  Sector visits are several visits within a pre-determined area in a  convenient resource. condensed time-period Team Corona: •  In-depth visits are appointment-based visits with key business  •  Fast-track approval process for development and tenant  personnel, where a minimum of a half-hour is spent learning improvements about the company and touring the facility •  Brings together city officials, primarily department directors and  •  The Mayor’s Business Breakfasts are informal roundtable  decision makers, along with other organizations that serve the discussions with the Mayor and Corona companies that allow business community company representatives to share experiences as well as challenges while conducting business in the City of Corona •  Includes representatives from Southern California Edison, The  Gas Company, Riverside County Economic Development Agency,  Ultimately, Team Corona is an invaluable benefit to the local Air Quality Management District, the City Council, County economy and a tool for business with its stellar record of business Board of Supervisors and the office of the local Congressman retention and attraction. JUDI STAATS DANIEL RITTATORE MICHELL SkIPWORTH Senior Economic Development Economic Development Economic Development visit Team Corona’s Coordinator Coordinator Coordinator web site at: (951) 739-4946 (951) 736-2297 (951) 279-3690 www.TeamCorona.com (951) 312-1569 cell (951) 642-4405 cell (951) 818-6732 cell 6 email: Judi.Staats@ci.corona.ca.us email: Daniel.Rittatore@ci.corona.ca.us email: Michell.Skipworth@ci.corona.ca.us
  • 9. plan revieW process BUILDING DEPARTMENT (951) 736-2247 COMMUNITY DEVELOPMENT DEPARTMENT (951) 736-2262 START CORRECTIONS APPLICANT NOTIFIED REQUIRED TO PICK UP PLANS DEVELOPMENT PLANS PLAN CHECK DEPARTMENT OF PLAN REVIEW PREPARED SUBMITTAL WATER AND POWER TO BUILDING MEETING OR REVISED (951) 736-2263 DIVISION ALL DEPARTMENTS APPLICANT NOTIFIED FINAL APPROVAL TO PULL PERMITS FIRE DEPARTMENT (951) 736-2464 PERMITS ISSUED PUBLIC WORKS DEPT. (951) 736-2442 7
  • 10. Coming from Orange County, Corona is literally the gateway to the Inland Empire.  regional map Corona is one of the hottest growth and development areas in Southern California, benefiting from the 91 and 15 freeways, as well as being in the Los Angeles/Orange County business corridor. Less than an hour from the Los Angeles shipping ports and thirty minutes from two international airports, Corona is well suited for business success. Corona has two Metrolink stations; North Main Street Station and West Corona Station. 118 210 Barstow Burbank Los Angeles Co. 15 101 Pasadena Lake Arrowhead 5 2 210 San Big Bear Lake ventura 101 PASADENA 215 Bernardino Co. 10 10 San Bernardino Co. Hollywood 15 Los 605 Ontario Intl. HOLLYWOOD 110 Angeles Airport 405 60 Pomona 10 57 Santa 71 Riverside 15 60 Monica To Palm Springs 91 91 91 LAX 605 Anaheim 405 241 Lake Perris 5 55 Corona 215 710 Eastern Toll ona Road 22 Cor 241 Lake Elsinore 261 Santa m Long Beach BEACH LONG 405 ro Ana sf 241 iu d Newport Orange ra te Beach nu RIvERSIDE CO. Port of Irvine 133 mi Toll Road Co. Los Angeles John Wayne Foothill 30 Airport Temecula San Joaquin 15 Toll Road N Laguna Pacific Ocean Beach San Diego Co. To San Diego 8
  • 11. retail opportunities •  Average Household Income within five miles  •  The 2-3 mile band has a Per Capita Income  is $84,641 compared to the county average of $26,982 of $67,800 •  The 10-minute drive time area has a  •  Per Capita Income within five miles is  population of more than 270,000 with an $24,448 compared to the county average of Average Household Income of $78,000 $22,134 •  Total Sales Tax Receipts surpassing $3.5  •  32.8% of households earn more than  billion $100,000 9
  • 12. 51,419 eDucation ENROLLMENT IN 12 LARGEST DISTRICTS Riverside County, 2007-08 43,587 37,125 29,441 28,776 The Corona-Norco Unified School 24,406 23,576 District is the fastest growing district 22,112 21,208 20,659 19,987 19,547 in Southern California and the largest in the Inland Empire.  Over the past five years, it has added 12,000 students and more than 550 teachers. By 2010, the district Corona Riverside Moreno Temecula Desert Palm Hemet L. Elsinore Murrieta Jurupa Alvord Val Verde Norco Valley Sands Springs projects it will need another 300 teachers to serve more than 6,000 Source: CA Department of Education new students. 2007 Base API to To accommodate the growth, five new schools are at 2008 Growth API Comparions: State, Riverside County and CNUSD 773 various stages of planning, design, acquisition, and construction. The list includes one high school, one 758 intermediate school and three new elementary schools. 742 50000 736 The new additions will cost approximately $400 million 727 and will provide classrooms for an estimated 8,000 new students. 40000 704 Despite challenges managing the growth, the district’s 30000 students performed well on the 2006-2007 Academic Performance Index (API). Its purpose is to measure the 20000 academic performance and growth of schools. It is a numeric index (or scale) that ranges from a low of 200 to a high of 1000. A school’s10000 the API is an score on indicator of a school’s performance level. The statewide STATE COUNTY CNUSD 0 API performance target for all schools is 800 with 2007 Base API 727 736 758 Corona attaining 773 in 2008. 2008 Growth API 742 704 773 Source: CA Department of Education On the Academic Performance Index, Corona’s schools have improved in every year; 1999-2008. 10
  • 13. College and University Enrollment, 2008 Corona Area, 2008 HigHer eDucation Engineering & Science Colleges Medical & Dental & Law College and University 22,738 6,261 Enrollment. . . 13% 4% ■ Corona is near 28 public and private colleges with more than Community Colleges 200,000 students. There are 20,344 Liberal Arts Colleges 22,465 88,000 students (12.5%) at three top  13% 51% schools of engineering and science: Cal State Polytechnic University, Pomona, Harvey Mudd College, and the Keck Graduate Institute of Applied Life Sciences. 17,187 UC Riverside (9%) undergraduates and graduate  17,187 9% students attended the University of California, Riverside, one of the premiere biomedical, agricultural, and environmental research institutions. Cal State University Cal State San Bernardino, with its San Bernardino fine graduate school of management 16,479 has 16,479 (9%).  9% Enrollment by Campus Corona Area, 2008 Campus Website Address City year Specialty Degrees Students California Baptist College www.calbaptist.edu 8432 Magnolia Riverside 1950 Liberal Arts Masters 3,775 Cal State Polytechnic University, Pomona  www.csupomona.edu  3801 W. Temple  Pomona  1838  Engineering  Masters  19,527 Cal State University, San Bernardino www.csusb.edu 5500 University Pkwy San Bdno 1960 Comprehensive Masters 16,479 Chaffey Community College www.chaffey.edu 5585 Haven Ave. R. Cucamonga 1883 Community College Associate 19,534 Claremont Graduate School  www.cgu.edu  170 E. Tenth  Claremont  1925  Science, Liberal Arts  Ph.D.  2,394 Claremont McKenna College  www.claremontmckenna.edu  500 E. Ninth St.  Claremont  1946  Liberal Arts  Bachelors  1,335 Crafton Hills College www.craftonhills.edu 11711 San Canyon Yucaipa 1972 Community College A.A 5,124 Harvey Mudd College  www.hmc.edu  301 E. 12th Street  Claremont  1955  Science  Bachelors  735 Keck Grad. Inst. Of Applied Life Sciences www.kgi.edu 535 Watson Drive Claremont 2000 Life Science Ph.D. 82 La Sierra University www.lasierra.edu 4700 Pierce Riverside 1922 Liberal Arts Ph.D. 1,749 Loma Linda University www.llu.edu 11234 Anderson St. Loma Linda 1905 Medical, Dental Ph.D., M.D, DDS 3,972 Mt. San Jacinto Community College www.msjc.edu 1499 N. State St. San Jacinto 1965 Community College Associate 20,842 Pitzer College www.pitzer.edu 1050 N. Mills Ave. Claremont 1963 Liberal Arts Bachelors 999 Pomona College www.pomona.edu 333 N. College Way Claremont 1887 Liberal Arts Bachelors 1,511 Riverside Community College www.rcc.edu 4800 Magnolia Riverside 1916 Community College Associate 30,000 San Bernardino Community College www.sbccd.cc.ca.us 701 S. Mt. Vernon Ave. San Bdno 1926 Community College Associate 12,500 Scripps College www.scrippscollege.edu 1030 Columbia Ave. Claremont 1926 Liberal Arts Bachelors 908 University of California Riverside www.ucr.edu 900 University Ave. Riverside 1954 Comprehensive Ph.D. 17,187 University of La Verne www.ulv.edu 1950 Third St. La Verne 1891 Liberal Arts Ph.D. 8,000 University of Redlands  www.redlands.edu  1200 E. Colton  Redlands  1907  Liberal Arts  Ph.D.  4,188 Western University of Health Sciences  www.westernu.edu  309 E. Second Street  Pomona  1977  Medical  D.O., M.S.  2,289 Total Enrollment 173,130 11
  • 14. City of Corona REDEVELOPMENT AGENCY Economic Development JUDI STAATS, Sr. Project Coordinator.........................739-4946 DANIEL L. RITTATORE, Project Coordinator ........ 736-2297 MICHELL SKIPWORTH, Project Coordinator....... 279-3690 “Cultivating Development Opportunities and Sustainable Growth” Website: www.TeamCorona.com 400 S. Vicentia Avenue 951-736-2260 Corona, California 92882-2187 Fax 951-736-2488
  • 15. City of Corona Development Activity 1. Castle & Cooke 14. Meridian Dos Lagos Hotel Professional Office 121 Rooms 35,931 sf 2. Marriott Springhill Suites 15. Lakeshore Plaza Hotel Class A Office 120 Rooms 472,000 sf 3. Princeland Plaza 16. Corona Cerritos Plaza Professional Office Retail 107,242 sf 45,400 sf 4. Corona Summit Corporate Center 17. North Main Street Professional Office Mixed-Use 278,130 sf 21.40 acres Hotel 114 Rooms 18. Downtown (Corona Mall) Mixed-Use 5. Citrus Woods Business Park 15.21 acres Professional Office Light Industrial 19. Downtown (NW Area) 156,674 sf Mixed - Use 6.6 acres 6. Corporate Terrace Professional and Medical Office 20. West Corona Commerce Center 116,617 sf Industrial 336,000 sf 7. Mammoth Equities Class A Offices 21. Panattoni Development 58,00 sf Industrial 136,000 sf 8. Corona Pointe Professional Office 22. Valencia Terrace 52,000 sf Senior Housing 203 Units 9. Corona South Main Medical Plaza Medical Office 23. Corona Orchard Center 31,559 sf Retail 47,000 sf 10. Corona Corporate Centre Professional Office 24. Corona South Main Medical 122,003 sf Plaza Phase II Medical Office 11. Cornerstone Plaza 41,000 sf Professional Office 45,000 sf 25. Sunrise Senior Living 160 Units 12. The Crossings (Phase II) Retail / Flex 26. Euro Inn 29 acres Hotel 133 rooms 13. The Promenade Shops at Dos Lagos (Phase II) Retail / Flex 21 acres Developments City Boundary Sphere of Influence Map Scale 1" to 4500’ This map is intended for general information City of Corona and planning purposes. The City of Corona is Geographic Information Services not responsible for any errors or omissions. Date: 11/12/2008 Project:08/1035/OfficeV.aml
  • 16. 1   population City Fontana  Statistics Fastest Growing Cities, Inland Empire, 2000-2008 2008 188,498   2000 (128,928)  Change 59,570  % Change 32% Ethnic Distribution Corona & Riverside County, 2006 CORONA Black 8,139 Asian & Pacific 13.326 2   Murrieta  100,173  (44,282)  55,891  56% 5.02% 8.2% Native American & 3   Rancho Cucamonga  174,308   (127,743)   46,565  27% Alaska Native 899 4   Victorville  107,408    (64,029)   43,379  40% 0.55% 5   Temecula  101,057    (57,716)   43,341  43% 6   Riverside  296,842   (255,166)   41,676  14% Other 34,878 7   Moreno Valley  183,860   (142,379)   41,481  23% 21.53% 8   Corona  161,998   (124,966)   37,032  23% 9   Indio   81,512    (49,116)   32,396   40% 10  Hesperia   87,820    (62,590)   25,230  29% 11  Lake Elsinore   49,807  (28,930)   20,877  42% 12  San Bernardino  205,493   (185,382)   20,111  10% 13  Beaumont  31,477  (11,384)  20,093  64% White 14  La Quinta  42,958  (23,694)  19,264  45% 104,756 64.66% 15  Coachella  40,517  (22,724)  17,793  44% Black Source: Census, American Community Survey 121,790 Asian & Pacific RIvERSIDE 110,043 COUNTy Native American & 5.8% 5.2% Alaska Native 16,606 0.7% Other income 599,205 28.5% Household Income Distribution, 2006 CORONA Source: Census, American Community White Survey Less than 1,252,046 $10,000 $10,000 to 59.6% 3.1% $14,999 3.5% $15,000 to $100,000 $24,999 Household Income Distribution, 2006 and up 7.0% Corona and Riverside County 32.8% Total Corona Riverside County $25,000 to $34,999 Less than $10,000   1,515   3.1%   32,808   5.2% 5.4%   $10,000 to $14,999   1,658   3.5%   31,519   4.9%   $15,000 to $24,999   3,315   7.0%   71,400   11.1%   $25,000 to $34,999   2,557   5.4%   68,183   10.6% $35,000 to   $35,000 to $49,999   7,151   15.1%   96,486   15.0% $49,999   $50,000 to $74,999   7,909   16.7%   128,005   19.9% 15.1%   $75,000 to $99,999   7,767   16.4%   81,048   12.6%   $100,000 and up   15,534   32.8%  133,151   20.7% Note: Estimates allow for changes in CPI and population.   Source: U. S. Census Bureau, Economics and Politics, Inc. $75,000 to $99,999 $50,000 to 16.6% $74,999 16.5% Source: U.S. Census Bureau, 14 Economics & Politics, Inc.
  • 17. Housing “HOAP Now, offering working families the opportunity to buy a home in Corona.” In order to help moderate-income families qualify for conditions: (Additional criteria apply.) mortgage loans and become first-time homeowners, the City ■ Meet the minimum and maximum gross income of Corona is offering regional residents and area employees requirements assistance with down payments for affordable homes within the city limits. ■ Have not owned a residential property within the last three years (first-time homebuyer), The Board of the Redevelopment Agency of the City of Corona approved and allocated $1.5 million for a new first- ■ Single family residences, town houses, condominiums, time homebuyer’s assistance program designated the Home and manufactured homes on a permanent foundation are Owner Assistance Program, or HOAP Now. eligible for purchase, This program provides up to 20% of the purchase price,  ■ Select a foreclosed home located within the City limits, not to exceed $75,000, as down payment and closing cost priced between $220,000 and $350,000 (subject to assistance to qualified moderate-income households and helps change based on income limits and interest rates), them navigate through the home buying process by requiring attendance at a First Time Home Buyer educational class. ■ Be credit worthy in order to qualify for a first mortgage HOAP Now offers this assistance via a 30-year second trust loan from a participating lender, deed loan with a zero percent interest rate and no monthly ■ Have a working history during the last 12 months, and payments, commonly referred to as a “Silent Second.” Through this program, qualified buyers will be able to ■ An equity share provision that expires after seven years. increase their purchasing power to buy a home in Corona. HOAP Now will provide Corona home buying opportunities to To qualify, a resident must contribute 3% of the purchase  families desiring to move into the community. price of a selected home and meet the following minimum 15
  • 18. valuation Year Units 1998 1,483 Value Units $254,758,972 200 Statistics Single-Family Residential Multi-Family Residential Residential Value $9,827,556 Addns $1.564,440 0 1998/2008 Corona Building Permit valuations Duplex Units Value Bldgs $0 28 Area 230,935 Commercial Value $13,907,498 Addns $8,528,895 Bldgs 26 Area Industrial Value Addns Misc 1,031,045 $45,803,389 $10,233,831 $29,636,968 TOTAL $374,261,549 1999 1,657 $371,678,088 0 $0 $2,076,024 0 $0 24 354,666 $23,053,271 $6,965,442 18 796,554 $22,684,977 $9,570,241 $33,301,593 $469,329,636 2000 1,323 $300,887,717 1 $47,600 $1,801,414 0 $0 20 343,981 $26,793,623 $7,542,870 25 1,703,694 $44,685,941 $6,168,327 $34,679,198 $422,606,690 2001 1,090 $270,310,011 2 $213,015 $2,380,963 0 $0 33 774,058 $50,313,788 $11,687,971 34 1,267,075 $40,546,412 $2,619,098 $47,660,167 $425,731,424 2002 699 $177,192,671 0 $0 $4,109,572 0 $0 42 812,330 $52,801,444 $15,986,149 16 573,714 $18,358,850 $4,932,888 $55,277,858 $328,659,432 2003 366 $96,615,803 13 $31,817,448 $4,261,859 0 $0 66 991,074 $64,419,813 $21,989,335 30 891,371 $28,523,862 $5,018,710 $50,439,123 $303,085,953 2004 629 $161,087,731 2 $100,100 $5,266,142 0 $0 77 1,522,228 $98,944,811 $21,408,921 33 1,290,872 $41,307,894 $11,865,689 $58,147,468 $398,128,755 2005 588 $162,785,378 0 $0 $5,505,499 0 $0 37 566,419 $36,817,255 $24,598,269 31 276,031 $8,832,763 $9,206,472 $52,744,118 $300,489,752 2006 244 $63,867,808 207 $42,571,428 $5,616,282 0 $0 51 774,370 $50,334,073 $24,495,048 20 198,712 $6,358,770 $7,038,191 $54,131,272 $254,412,872 2007 76 $24,622,642 40 $5,673,754 $5,276,703 0 $0 15 746,795 $48,541,704 $23,374,026 3 88,446 $2,830,276 $7,397,188 $41,170,391 $158,886,684 2008 7 $1,874,005 70 $31,586,961 $3,012,277 0 $0 18 921,236 $59,880,339 $10,634,671 7 1,112,952 $35,614,473 $10,619,912 $36,884,539 $190,107,177 TOTAL 8,162 $1,885,680,826 535 $121,837,862 $39,306,735 0 $0 411 8,038,092 $525,807,619 $177,211,597 243 9,230,466 $295,547,607 $84,670,547 $494,072,695 $3,625,699,924 Total Office Square Footage Inland Empire Markets, Existing and Planned 5,564,025 Riverside 668,290 4,291,460 San Bernardino 569,309 3,569,763 Rancho Cucamonga 425,807 3,041,428 Ontario 510,755 1,783,431 Corona 343,069 Redlands 1,066,566 157,373 Chino/Chino Hills 637,320 179,890 Moreno Valley 628,848 30,456 SQ FT NRA SQ FT Vacant Inland Empire Office Under Construction Chino/Chino Hills 3% Riverside 33% Ontario 26% San Bernardino 0% Rancho Cucamonga 6% Redlands 8% 16 Corona 24%
  • 19. employment Bus. Services Help Agcy 2,579 Employment Distribution By Other Services 2,852 3.3% Sector 3,211 3.6% Corona, 2007 Construction 4.1% Health 17,194 3,701 21.8% 4.7% Education 3,704 4.7% Distribute/Transp. 7,908 10.0% ■ In the last 15 years, Manufacturing 15,366 55,784 jobs have 19.4% been created Smaller Sectors 9,204 11.6% Retrail Trade Source: CA Employment Development Dept. 13,311 16.8% Employment Corona, 1994-2007 83,300 83,500 81,000 77,400 73,300 61,806 56,854 53,371 49,724 42,715 38,447 38,875 34,732 30,482 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Source: CA Employment Development Dept. 17
  • 20. sales tax Statistics $5 , 57 7, 80 5 $4, 7 97 ,8 45 $ 3, 5 07 ,9 47 $2 , 89 5, 02 0 $2 ,57 3, 28 2 $ 2, 3 40 ,6 75 $2 ,33 5, 22 3 $1 ,48 5, 88 2 $1 ,26 9, 65 6 $5 06, 31 3 Total Taxable Sales (000) Inland Empire Cities Over 100,000 - 2007 Ontario Riverside Corona San Temecula Rancho Fontana Chino Moreno Norco Total Taxable Sales (000) Bernardino Cucamonga Valley Corona, 1990-2007 Source: CA Board of Equalization 6 0 8 9 7 0 1 0 1 6 4 7 0 7 4 2 0 3 96 68 28 06 75 77 16 00 47 07 78 94 82 85 89 76 25 35 3, 0, 3, 3, 1, 5, 2, 0, 1, 6, 9, 7, 92, 52, 66, 09, 03, 90, ,07 ,18 ,28 ,50 , 73 ,05 ,20 , 71 ,91 , 35 , 61 ,50 $7 $7 $7 $8 $9 $9 $1 $1 $1 $1 $1 $2 $2 $2 $2 $3 $3 $3 ■ 34.5% of Corona's sales tax is  generated by non-retail business companies. Source: CA Board of Equalization 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 6000000 5000000 4000000 0000 0000 3000000 0000 2000000 0000 0000 1000000 0000 0 0000 0000 0 18