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The most successful online advertising
Advertline
ADVERTISING AGENCY “ADVERT LINE”
WAS ESTABLISHED IN 2009 AS PART OF
“PALITRA MEDIA”.
ABOUT THE COMPANY
FROM THE VERY BEGINNING WE HAVE NAMED OFFERING OUR CLIENTS
INNOVATIVE ADVERTISING DECISIONS AS OUR PRIMARY GOAL.
ACCORDINGLY, WE MADE OUR VERY FIRST STEP TOWARDS THE FIELD OF
INTERNET ADVERTISING.
OVER THE PAST PERIOD WE HAVE PROVEN THAT
WE ARE A LEADING AGENCY WHEN IT COMES TO
THE INTERNET.
DEVELOPMENT OF THE INTERNET IN GENERAL HAS SIGNIFICANTLY INCREASED
THE AMOUNT OF ONLINE ADVERTS. TODAY IT IS IMPOSSIBLE TO IMAGINE AN
ADVERTISING COMPANY THAT DOESN’T DEAL IN INTERNET ADVERTISING.
FOR US, THIS FIELD IS THE MOST PRIORITIZED ONE.
WE OFFER DESIGN AND DISPLAY OF WEB BANNERS AS
WELL AS TEXT AND NON-STANDART ADVERTS
ON GEORGIA’S MOST HIGHLY RATED WEBSITES.
WEB BANNERS MADE BY OUR SPECIALISTS ARE DISTINGUISHED
BY THEIR CREATIVITY AND ABILITY TO ATTRACT NUMEROUS
CLICKS. WE ARE ABLE TO HELP YOU REACH YOUR TARGET
AUDIENCE AND EFFECTIVELY PLAN YOUR BUDGET.
WHY INTERNET ADVERTISING?
EXPENDITURE EFFICIENCY
ABILITY TO JUDGE THE ADVERTISING
COMPANY’S SUCCESS IN REAL TIME
CREATIVE AND TECHNICAL FLEXIBILITY OF
THE ADVERTISING COMPANY
COVERAGE OF TARGET AUDIENCE
ADVANTAGES
01
02
ALLOCATION OF
PERCENTAGES ACROSS
VARIOUS WEBSITES
SUMMARIZATION
OF TOTAL
STATISTICS
TARGET AUDIENCE: MIXED
50.9 % 49.1 %
WomenMen
Ambebi.ge
Palitratv.ge
Kvirispalitra.ge
Dainteresdit.ge
Answers.ge
Dari.ge
Saqme.ge
Gzapress.ge
Zooclub.ge
Men Women
01
47.2%
44.9%
51.8%
51.0%
45.8%
45.7%
51.2%
51.2%
50.7%
52.8%
55.1%
48.2%
49.0%
54.2%
54.3%
48.8%
47.0%
49.3%
02
01
02
ALLOCATION OF
PERCENTAGES ACROSS
VARIOUS WEBSITES
SUMMARIZATION
OF TOTAL
STATISTICS
TARGET AUDIENCE: V.I.P.
Ipn.ge
Bpn.ge
Kvirispalitra.ge
Georgianjournal.ge
Saqme.ge
WomenMen
01
35.6%
39.1%
51.8%
51.6%
42.5%
64.4%
60.9%
48.2%
48.4%
57.5%
02
55.8 % 44.2 %
WomenMen
01
02
ALLOCATION OF
PERCENTAGES ACROSS
VARIOUS WEBSITES
SUMMARIZATION
OF TOTAL
STATISTICS
83.4 %
16.6 %
Men
Women
TARGET AUDIENCE: WOMEN
Marao.ge 	
Mkurnali.ge 		
Reitingi.ge 		
Astrologi.ge		
Gemrielia.ge		
Mshoblebi.ge
01
Women Men
15.1%
19.3%
16.8%
16.5%
18.7%
12.7%
84.9%
80.7%
83.2%
83.5%
81.3%
87.3%
02
01
02
ALLOCATION OF
PERCENTAGES ACROSS
VARIOUS WEBSITES
SUMMARIZATION
OF TOTAL
STATISTICS
TARGET AUDIENCE: MEN
Sportall.ge
Adami.ge
Autobild.ge
Barcamania.ge	
WomenMen
01
10.4%
19.5%
21.3%
15.8%
89.6%
80.5%
78.7%
84.2%
84.7 %
15.3 %
Women
Men
02
Oriented towards constant development,
both in technical and content-related means.
Provides constantly updated information
in a 24-hour mode.
The most popular news website in Georgia.
Mixed
www.ambebi.ge
5,569,450 942,442 21,271,873
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
52.8 % 47.2 %
WomanMan
18 4.2%
19.6%
22.6%
28.8%
16.5%
6.2%
2.1%
18-24
25-34
35-44
45-54
55-64
65+
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
05
06
02
03
01
04
Top-rated political-social internet
television and video portal.
Provides the most viewed and shared
videos across social media.
Mixed
www.palitratv.ge
55.1 % 44.9 %
WomanMan
18 8.6%
36.7%
26.9%
18.0%
6.5%
1.8%
1.5%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
2,575,746 756,358 5,379,552
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
Internet version of Kviris Palitra newspaper,
with daily updates and exclusive articles.
Trustworthy information with
qualified analysis.
The website has an official mobile app in the
official stores of both Apple and Android.
V.I.P./Mixed
www.kvirispalitra.ge
48.2 % 51.8 %
WomanMan
18 5.3%
18.3%
20.3%
26.6%
19.6%
6.6%
3.3%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
1,414,030 443,669 2,996,201
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
The most popular entertainment/educational
website on social media, with daily updates.
Userbase mainly consists of curious young people
active on social media who are interested in original,
engaging pieces of information.
Mixed
www.dainteresdit.ge
49.0 % 51.0 %
WomanMan
18 6.3%
47.6%
30.9%
11.6%
2.7%
0.7%
0.2%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
3,525,869 1,171,927 7,008,948
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
The largest real estate database.
Flexible search system.
A more expanded internet portal of the
“Sitkva da Sakme” newspaper.
www.saqme.ge
V.I.P./Mixed
Information about sales, purchases, services,
employment and autobusiness.
57.5 % 42.5 %
WomanMan
18 4.4%
25.0%
30.4%
27.3%
9.9%
2.2%
0.8%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
847,953 301,041 9,841,818
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
Internet version of “Gza”,
one of the most sold magazines in Georgia.
Contains discussion of socially important
topics as well as interesting interviews,
novels and humor.
Userbase mainly consists of educated people
interested in socially important topics.
Mixed
www.gzapress.ge
47.0 % 53.0 %
WomanMan
18 6.3%
37.6%
30.9%
15.6%
7.7%
1.2%
0.7%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
598,668 225,281 1,412,654
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
Educational, informative and interactive
website, where users are given an opportunity to
ask questions on any topic they are interested in.
Search engines display Answers.ge
among their first results.
Mixed
www.answers.ge
54.2 % 45.8 %
WomanMan
18 33.2%
38.0%
15.4%
8.6%
2.4%
0.9%
1.5%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
351,681 241,283 857,445
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
Website dedicated to weather forecasts
across entire Georgia and beyond.
Latest news on climate and ecology.
Every website that comprises
“Palitra Media” includes a sidebar
with a weather forecast by dari.ge.
Mixed
www.dari.ge
54.3 % 45.7 %
WomanMan
18 8.6%
36.7%
26.9%
18.0%
6.5%
1.8%
1.5%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
121,731 48,484 222,732
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
Women
www.zooclub.ge
Top-rated website on the animal world.
Many topics and subjects broached
at the website see a lot of discussion
on social media.
Contains advice for rearing and looking after animals.
49.3 % 50.7 %
WomanMan
18 12.0%
41.0%
23.0%
12.0%
7.0%
3.0%
2.0%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
184,095 106,798 1,112,241
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
Top news agency that broadcasts in Georgian,
English and Russian.
Combines high trustworthiness with high ratings.
Respectable and engaged audience.
The list of subscribers includes state structures,
NGOs, international representatives,
embassies and large private companies.
www.ipn.ge
V.I.P.
64.4 % 35.6 %
WomanMan
18 1.8%
15.7%
33.0%
24.5%
17.0%
6.6%
1.4%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
2,940,248 534,093 7,913,468
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
Highly qualified evaluation.
Competent market analysis.
Business- and economy-related news.
Boasts high trustworthiness of the business sector.
Has one of the fastest growing audiences.
www.bpn.ge
60.9 % 39.1 %
WomanMan
18 3.1%
10.2%
35.1%
22.1%
20.0%
7.3%
2.2%
18-24
25-34
35-44
45-54
55-64
65+
V.I.P.
05
06
02
03
01
04
496,361 195,441 894,802
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
First English-language news portal in Georgia.
An internet portal of
the “Georgian Journal” newspaper.
A modern website with a cutting-edge design that
covers political, social and economic topics.
Offers useful information for foreigners in its
“Discover Georgia” rubric. This information includes
hotels, cultural heritage sites, Georgian cuisine, etc.
V.I.P.
www.georgianjournal.ge
48.4 % 51.6 %
WomanMan
18 5.3%
38.8%
27.7%
17.8%
6.5%
1.6%
2.3%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
255,359 182,029 710,859
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
Useful and practical advice for working women and
for those who take grooming themselves seriously.
Top Georgian website for women.
Women
www.marao.ge
84.9 %
Woman
15.1 %Man
18 7.3%
32.9%
27.4%
21.8%
8.6%
1.2%
0.8%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
2,431,835 854,875 4,655,796
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
Userbase includes both loyal readers of all ages who are
interested in medicine as well as professional doctors.
An internet portal of
“Ojakhis Mkurnali” magazine.
Popular interactive website on medicine.
The website includes a Q&A rubric,
a medication database, pregnancy calculators, etc.
Women
www.mkurnali.ge
80.7 %
Woman
19.3 %Man
18 6.8%
29.7%
30.0%
22.2%
7.7%
2.6%
1.0%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
1,221,148 494,967 3,606,183
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
An internet portal of “Reitingi” magazine.
Publishes scandalous, piquant
and exclusive materials.
Boasts the most discussed and
most commented articles and interviews.
Women
www.reitingi.ge
83.2 %
Woman
16.8 %Man
18 13.4%
37.9%
25.2%
16.8%
4.7%
1.2%
0.8%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
1,172,451 424,383 2,250,230
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
A webpage on everything astrological.
Astrological predictions, horoscope for the
day and everything about Zodiac signs.
Userbase mainly includes people interested in astrology.
www.astrologi.ge
Women
83.5 %
Woman
16.5 %Man
18 9.2%
47.3%
24.1%
14.6%
4.3%
0.3%
0.2%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
426,135 199,885 1,446,491
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
Women
www.gemrielia.ge
Top rated culinary website.
Flexible search system.
Video and photographic culinary tutorials,
culinary news and advice.
A “personal basket” for recording favorite recipes.
81.3 %
Woman
18.7 %Man
18 5.2%
13.4%
26.1%
22.5%
21.9%
9.5%
1.4%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
1,684,840 577,387 3,686,194
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
Provides all necessary information for
rearing and upbringing of children,
as well as relevant domestic advice.
Has one of the fastest growing audiences.
Userbase mainly consists of loyal
and dedicated readers.
Women
www.mshoblebi.ge
87.3 %
12.7 %
18 3.0%
27.0%
41.0%
17.0%
8.0%
2.0%
2.0%
18-24
25-34
35-44
45-54
55-64
65+
Woman
Man
05
06
02
03
01
04
1,226,162 547,675 2,379,950
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
#1 sports webpage in Georgia.
Offers unique photos and video reports of sports-related
events as well as scores of recent matches and games.
Offers sports news from Georgia and
abroad as well as exclusive interviews
with famous athletes.
Internet version of “Lelo” newspaper and
“Lelo Week” magazine.
Boasts a loyal, dedicated and
constantly growing audience.
Men
www.sportall.ge
89.6 %
10.4 %
Woman
Man
18 12.2%
36.5%
28.2%
15.2%
4.9%
1.5%
1.5%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
1,475,453 262,909 5,292,610
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
A daily updated website for men.
Practical advice on weaponry,
sports and fashion.
Also offers analytical and sports blogs.
Among Georgian users’ favorite websites.
Men
www.adami.ge
80.5 % 19.5 %
WomanMan
18 14.3%
20.1%
33.4%
17.0%
9.2%
4.1%
1.9%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
492,564 226,554 2,914,879
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
Georgian and foreign car-related news,
interesting facts from the car world.
Provides detailed analysis of cars relevant for
Georgia as well as a catalog of service centers.
Also offers car license tests, necessary advice and
a multitude of other car-related information.
Boasts a loyal - albeit very niche - auditory.
Men
www.autobild.ge
Internet version of “Auto Bild” magazine.
84.8 % 15.2 %
WomanMan
18 4.0%
33.0%
34.0%
16.0%
8.0%
4.0%
1.0%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
250,092 126,043 655,002
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
A webpage for football fans.
Also a webpage of Barcelona
football team’s fan club.
Userbase mainly includes men of
all ages who are into football.
Men
www.barcamania.ge
84.2 % 15.8 %
WomanMan
18 32.8%
37.1%
18.7%
5.0%
3.9%
2.3%
0.2%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
607,022 110,159 1,628,552
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
A webpage dedicated to notices,
adverts and announcements.
Advertises apartments, private homes,
plots of land, summer cottages,
commercial spaces.
Userbase mainly includes people engaged in sale
and purchase of real estate.
Mixed
www.allproperty.ge
74.0 %
Woman
26.0 %Man
18 0%
28.0%
30.0%
21.0%
13.0%
5.0%
3.0%
18-24
25-34
35-44
45-54
55-64
65+
05
06
02
03
01
04
230,846 104,450 859,845
Sessions Users Pageviews
Mar 1, 2015-Mar 31, 2015
01
02
03
04
05
06
ABOUT
THE WEBSITE
ADDITIONAL
INFORMATION
SEX DISTRIBUTION
OF THE WEBSITE’S
USERS
AGE DISTRIBUTION
OF THE
WEBSITE’S USERS
STATISTICS
PROVIDED BY
GOOGLE ANALYTICS
TARGET AUDIENCE
Mediakit Advertline ENG

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Mediakit Advertline ENG

  • 1. The most successful online advertising Advertline
  • 2. ADVERTISING AGENCY “ADVERT LINE” WAS ESTABLISHED IN 2009 AS PART OF “PALITRA MEDIA”. ABOUT THE COMPANY FROM THE VERY BEGINNING WE HAVE NAMED OFFERING OUR CLIENTS INNOVATIVE ADVERTISING DECISIONS AS OUR PRIMARY GOAL. ACCORDINGLY, WE MADE OUR VERY FIRST STEP TOWARDS THE FIELD OF INTERNET ADVERTISING. OVER THE PAST PERIOD WE HAVE PROVEN THAT WE ARE A LEADING AGENCY WHEN IT COMES TO THE INTERNET.
  • 3. DEVELOPMENT OF THE INTERNET IN GENERAL HAS SIGNIFICANTLY INCREASED THE AMOUNT OF ONLINE ADVERTS. TODAY IT IS IMPOSSIBLE TO IMAGINE AN ADVERTISING COMPANY THAT DOESN’T DEAL IN INTERNET ADVERTISING. FOR US, THIS FIELD IS THE MOST PRIORITIZED ONE. WE OFFER DESIGN AND DISPLAY OF WEB BANNERS AS WELL AS TEXT AND NON-STANDART ADVERTS ON GEORGIA’S MOST HIGHLY RATED WEBSITES. WEB BANNERS MADE BY OUR SPECIALISTS ARE DISTINGUISHED BY THEIR CREATIVITY AND ABILITY TO ATTRACT NUMEROUS CLICKS. WE ARE ABLE TO HELP YOU REACH YOUR TARGET AUDIENCE AND EFFECTIVELY PLAN YOUR BUDGET. WHY INTERNET ADVERTISING?
  • 4. EXPENDITURE EFFICIENCY ABILITY TO JUDGE THE ADVERTISING COMPANY’S SUCCESS IN REAL TIME CREATIVE AND TECHNICAL FLEXIBILITY OF THE ADVERTISING COMPANY COVERAGE OF TARGET AUDIENCE ADVANTAGES
  • 5. 01 02 ALLOCATION OF PERCENTAGES ACROSS VARIOUS WEBSITES SUMMARIZATION OF TOTAL STATISTICS TARGET AUDIENCE: MIXED 50.9 % 49.1 % WomenMen Ambebi.ge Palitratv.ge Kvirispalitra.ge Dainteresdit.ge Answers.ge Dari.ge Saqme.ge Gzapress.ge Zooclub.ge Men Women 01 47.2% 44.9% 51.8% 51.0% 45.8% 45.7% 51.2% 51.2% 50.7% 52.8% 55.1% 48.2% 49.0% 54.2% 54.3% 48.8% 47.0% 49.3% 02
  • 6. 01 02 ALLOCATION OF PERCENTAGES ACROSS VARIOUS WEBSITES SUMMARIZATION OF TOTAL STATISTICS TARGET AUDIENCE: V.I.P. Ipn.ge Bpn.ge Kvirispalitra.ge Georgianjournal.ge Saqme.ge WomenMen 01 35.6% 39.1% 51.8% 51.6% 42.5% 64.4% 60.9% 48.2% 48.4% 57.5% 02 55.8 % 44.2 % WomenMen
  • 7. 01 02 ALLOCATION OF PERCENTAGES ACROSS VARIOUS WEBSITES SUMMARIZATION OF TOTAL STATISTICS 83.4 % 16.6 % Men Women TARGET AUDIENCE: WOMEN Marao.ge Mkurnali.ge Reitingi.ge Astrologi.ge Gemrielia.ge Mshoblebi.ge 01 Women Men 15.1% 19.3% 16.8% 16.5% 18.7% 12.7% 84.9% 80.7% 83.2% 83.5% 81.3% 87.3% 02
  • 8. 01 02 ALLOCATION OF PERCENTAGES ACROSS VARIOUS WEBSITES SUMMARIZATION OF TOTAL STATISTICS TARGET AUDIENCE: MEN Sportall.ge Adami.ge Autobild.ge Barcamania.ge WomenMen 01 10.4% 19.5% 21.3% 15.8% 89.6% 80.5% 78.7% 84.2% 84.7 % 15.3 % Women Men 02
  • 9. Oriented towards constant development, both in technical and content-related means. Provides constantly updated information in a 24-hour mode. The most popular news website in Georgia. Mixed www.ambebi.ge 5,569,450 942,442 21,271,873 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 52.8 % 47.2 % WomanMan 18 4.2% 19.6% 22.6% 28.8% 16.5% 6.2% 2.1% 18-24 25-34 35-44 45-54 55-64 65+ 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE 05 06 02 03 01 04
  • 10. Top-rated political-social internet television and video portal. Provides the most viewed and shared videos across social media. Mixed www.palitratv.ge 55.1 % 44.9 % WomanMan 18 8.6% 36.7% 26.9% 18.0% 6.5% 1.8% 1.5% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 2,575,746 756,358 5,379,552 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 11. Internet version of Kviris Palitra newspaper, with daily updates and exclusive articles. Trustworthy information with qualified analysis. The website has an official mobile app in the official stores of both Apple and Android. V.I.P./Mixed www.kvirispalitra.ge 48.2 % 51.8 % WomanMan 18 5.3% 18.3% 20.3% 26.6% 19.6% 6.6% 3.3% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 1,414,030 443,669 2,996,201 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 12. The most popular entertainment/educational website on social media, with daily updates. Userbase mainly consists of curious young people active on social media who are interested in original, engaging pieces of information. Mixed www.dainteresdit.ge 49.0 % 51.0 % WomanMan 18 6.3% 47.6% 30.9% 11.6% 2.7% 0.7% 0.2% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 3,525,869 1,171,927 7,008,948 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 13. The largest real estate database. Flexible search system. A more expanded internet portal of the “Sitkva da Sakme” newspaper. www.saqme.ge V.I.P./Mixed Information about sales, purchases, services, employment and autobusiness. 57.5 % 42.5 % WomanMan 18 4.4% 25.0% 30.4% 27.3% 9.9% 2.2% 0.8% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 847,953 301,041 9,841,818 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 14. Internet version of “Gza”, one of the most sold magazines in Georgia. Contains discussion of socially important topics as well as interesting interviews, novels and humor. Userbase mainly consists of educated people interested in socially important topics. Mixed www.gzapress.ge 47.0 % 53.0 % WomanMan 18 6.3% 37.6% 30.9% 15.6% 7.7% 1.2% 0.7% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 598,668 225,281 1,412,654 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 15. Educational, informative and interactive website, where users are given an opportunity to ask questions on any topic they are interested in. Search engines display Answers.ge among their first results. Mixed www.answers.ge 54.2 % 45.8 % WomanMan 18 33.2% 38.0% 15.4% 8.6% 2.4% 0.9% 1.5% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 351,681 241,283 857,445 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 16. Website dedicated to weather forecasts across entire Georgia and beyond. Latest news on climate and ecology. Every website that comprises “Palitra Media” includes a sidebar with a weather forecast by dari.ge. Mixed www.dari.ge 54.3 % 45.7 % WomanMan 18 8.6% 36.7% 26.9% 18.0% 6.5% 1.8% 1.5% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 121,731 48,484 222,732 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 17. Women www.zooclub.ge Top-rated website on the animal world. Many topics and subjects broached at the website see a lot of discussion on social media. Contains advice for rearing and looking after animals. 49.3 % 50.7 % WomanMan 18 12.0% 41.0% 23.0% 12.0% 7.0% 3.0% 2.0% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 184,095 106,798 1,112,241 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 18. Top news agency that broadcasts in Georgian, English and Russian. Combines high trustworthiness with high ratings. Respectable and engaged audience. The list of subscribers includes state structures, NGOs, international representatives, embassies and large private companies. www.ipn.ge V.I.P. 64.4 % 35.6 % WomanMan 18 1.8% 15.7% 33.0% 24.5% 17.0% 6.6% 1.4% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 2,940,248 534,093 7,913,468 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 19. Highly qualified evaluation. Competent market analysis. Business- and economy-related news. Boasts high trustworthiness of the business sector. Has one of the fastest growing audiences. www.bpn.ge 60.9 % 39.1 % WomanMan 18 3.1% 10.2% 35.1% 22.1% 20.0% 7.3% 2.2% 18-24 25-34 35-44 45-54 55-64 65+ V.I.P. 05 06 02 03 01 04 496,361 195,441 894,802 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 20. First English-language news portal in Georgia. An internet portal of the “Georgian Journal” newspaper. A modern website with a cutting-edge design that covers political, social and economic topics. Offers useful information for foreigners in its “Discover Georgia” rubric. This information includes hotels, cultural heritage sites, Georgian cuisine, etc. V.I.P. www.georgianjournal.ge 48.4 % 51.6 % WomanMan 18 5.3% 38.8% 27.7% 17.8% 6.5% 1.6% 2.3% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 255,359 182,029 710,859 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 21. Useful and practical advice for working women and for those who take grooming themselves seriously. Top Georgian website for women. Women www.marao.ge 84.9 % Woman 15.1 %Man 18 7.3% 32.9% 27.4% 21.8% 8.6% 1.2% 0.8% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 2,431,835 854,875 4,655,796 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 22. Userbase includes both loyal readers of all ages who are interested in medicine as well as professional doctors. An internet portal of “Ojakhis Mkurnali” magazine. Popular interactive website on medicine. The website includes a Q&A rubric, a medication database, pregnancy calculators, etc. Women www.mkurnali.ge 80.7 % Woman 19.3 %Man 18 6.8% 29.7% 30.0% 22.2% 7.7% 2.6% 1.0% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 1,221,148 494,967 3,606,183 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 23. An internet portal of “Reitingi” magazine. Publishes scandalous, piquant and exclusive materials. Boasts the most discussed and most commented articles and interviews. Women www.reitingi.ge 83.2 % Woman 16.8 %Man 18 13.4% 37.9% 25.2% 16.8% 4.7% 1.2% 0.8% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 1,172,451 424,383 2,250,230 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 24. A webpage on everything astrological. Astrological predictions, horoscope for the day and everything about Zodiac signs. Userbase mainly includes people interested in astrology. www.astrologi.ge Women 83.5 % Woman 16.5 %Man 18 9.2% 47.3% 24.1% 14.6% 4.3% 0.3% 0.2% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 426,135 199,885 1,446,491 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 25. Women www.gemrielia.ge Top rated culinary website. Flexible search system. Video and photographic culinary tutorials, culinary news and advice. A “personal basket” for recording favorite recipes. 81.3 % Woman 18.7 %Man 18 5.2% 13.4% 26.1% 22.5% 21.9% 9.5% 1.4% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 1,684,840 577,387 3,686,194 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 26. Provides all necessary information for rearing and upbringing of children, as well as relevant domestic advice. Has one of the fastest growing audiences. Userbase mainly consists of loyal and dedicated readers. Women www.mshoblebi.ge 87.3 % 12.7 % 18 3.0% 27.0% 41.0% 17.0% 8.0% 2.0% 2.0% 18-24 25-34 35-44 45-54 55-64 65+ Woman Man 05 06 02 03 01 04 1,226,162 547,675 2,379,950 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 27. #1 sports webpage in Georgia. Offers unique photos and video reports of sports-related events as well as scores of recent matches and games. Offers sports news from Georgia and abroad as well as exclusive interviews with famous athletes. Internet version of “Lelo” newspaper and “Lelo Week” magazine. Boasts a loyal, dedicated and constantly growing audience. Men www.sportall.ge 89.6 % 10.4 % Woman Man 18 12.2% 36.5% 28.2% 15.2% 4.9% 1.5% 1.5% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 1,475,453 262,909 5,292,610 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 28. A daily updated website for men. Practical advice on weaponry, sports and fashion. Also offers analytical and sports blogs. Among Georgian users’ favorite websites. Men www.adami.ge 80.5 % 19.5 % WomanMan 18 14.3% 20.1% 33.4% 17.0% 9.2% 4.1% 1.9% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 492,564 226,554 2,914,879 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 29. Georgian and foreign car-related news, interesting facts from the car world. Provides detailed analysis of cars relevant for Georgia as well as a catalog of service centers. Also offers car license tests, necessary advice and a multitude of other car-related information. Boasts a loyal - albeit very niche - auditory. Men www.autobild.ge Internet version of “Auto Bild” magazine. 84.8 % 15.2 % WomanMan 18 4.0% 33.0% 34.0% 16.0% 8.0% 4.0% 1.0% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 250,092 126,043 655,002 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 30. A webpage for football fans. Also a webpage of Barcelona football team’s fan club. Userbase mainly includes men of all ages who are into football. Men www.barcamania.ge 84.2 % 15.8 % WomanMan 18 32.8% 37.1% 18.7% 5.0% 3.9% 2.3% 0.2% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 607,022 110,159 1,628,552 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE
  • 31. A webpage dedicated to notices, adverts and announcements. Advertises apartments, private homes, plots of land, summer cottages, commercial spaces. Userbase mainly includes people engaged in sale and purchase of real estate. Mixed www.allproperty.ge 74.0 % Woman 26.0 %Man 18 0% 28.0% 30.0% 21.0% 13.0% 5.0% 3.0% 18-24 25-34 35-44 45-54 55-64 65+ 05 06 02 03 01 04 230,846 104,450 859,845 Sessions Users Pageviews Mar 1, 2015-Mar 31, 2015 01 02 03 04 05 06 ABOUT THE WEBSITE ADDITIONAL INFORMATION SEX DISTRIBUTION OF THE WEBSITE’S USERS AGE DISTRIBUTION OF THE WEBSITE’S USERS STATISTICS PROVIDED BY GOOGLE ANALYTICS TARGET AUDIENCE