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Social Psychology in Mass Emails,[object Object]
Background ,[object Object],Rights to mass email the entire school,[object Object],Measured website traffic through Google Analytics,[object Object],Measurement period: Jan to 4th May 2010,[object Object],“What you don’t measure , you can’t improve.” Jack Welch( Ex CEO of General Electric),[object Object]
Which of the following 3 has the highest traffic?,[object Object],Joint  Advisory on Double – sided print for student submission  - Feb 24th 2010,[object Object],IARU Fellowship/ Sustainability Navigator/ OMG campaign -  March 29th 2010,[object Object],Fellowship = internship,[object Object],OMG campaign = freebies,[object Object],Sustainability Navigator = survey for environmentally concerned individuals ,[object Object],I am part of NUS community, Are U? – 23rd April ( Exam Period),[object Object]
Oes website  analytics April  2010
Oes website  analytics April  2010
Oes website  analytics April  2010
Which of the following 3 has the highest traffic? GUESS!,[object Object],Joint  Advisory on Double – sided print for student submission  - Feb 24th 2010,[object Object],IARU Fellowship/ Sustainability Navigator/ OMG campaign -  March 29th 2010,[object Object],Fellowship = internship,[object Object],OMG campaign = freebies,[object Object],Sustainability Navigator = survey for environmentally concerned individuals ,[object Object],I am part of NUS community, Are U? – 23rd April ( Exam Period),[object Object]
For the period of Feb 8 to May 8,[object Object]
Oes website  analytics April  2010
Page Views,[object Object],Joint  Advisory on Double – sided print for student submission -  864,[object Object],IARU Fellowship/ Sustainability Navigator/ OMG campaign -1225,[object Object],Fellowship = internship - 560,[object Object],OMG campaign = freebies - 415,[object Object],Sustainability Navigator = survey for environmentally concerned individuals  - 250,[object Object],I am part of NUS community, Are U? – 1068,[object Object]
Conclusion,[object Object]
Social Psychology works,[object Object],I am part of NUS community, Are U? ,[object Object],gets 1068 views despite having only 1 message sent during exam period.   ,[object Object],As compared to ,[object Object],IARU Fellowship/ Sustainability Navigator/ OMG campaign  with 1225 views  ,[object Object],Combined from 3 messages. ,[object Object]
Still pathetic numbers,[object Object],Number of people on mailing list about 50,000,[object Object],About 4000 people have unsubscribed after offering .,[object Object]
References,[object Object]
Almost blatant copying,[object Object]
People like to do what others do,[object Object]

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Oes website analytics April 2010

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