5.  We chose this because they are more a
hard hitting news, like our news.
 Their target audience is 15-29 year olds and
the population is from London. So they can
relate to our news as we highlight issues that
affect them. They also have entertaining
personalities and that shows that there is a
balance.
 The BBC are expected to highlight news
that effect a range of interests and our
stories do that, we have news on death
threats, a mosque issue etc.

6.  BBC radio 1 provides many things for
their audiences such as, it is to entertain
so will have celebrity gossip. Their nature
is to also promote new and up coming
artists and songs.
 Also in the newscast BBC radio1 feature
some hard news and soft news but there
is a balance between the two.

7.  RAJAR stands for Radio Joint Audience
Research. The population for BBC radio 1
according to RAJAR is 52,352,000.
 The Location for BBC radio 1 is London.
 Radio 1 had an average weekly reach
of 11.85million listeners in the three
months to September 18, according to
official Rajar figures.

8.  There are many similarities between our radio newscast
and BBC radio 1’s such as, the target audience, there
target audience is 15-29 year olds and our one is 15-25
year olds. Also the language they use isn’t extremely
informal but a bit of informal and formal, this is like the
language of our radio newscast. The style of the
newscast is also similar, for example they present hard
news more then celeb news etc and we also present
stories which are issues that are local. Because BBC is
funded by the people it must present news that are for
everyone’s taste and interest and we also have news
stories which are for a range of different interests. So our
ideologies are pretty similar in which we both arise
awareness on issues.

9. From our Questionnaire results we found
that most of our target audience like to
listen to Hip Hop and RnB, BBC radio 1 also
present these kind of music.

10.  BBC radio 1 has been criticised lately due to not
meeting their target audience which is 15-29 year
olds, it is said that the age of the average Radio 1
listener is actually 32, according to research.
 Chris Moyles (the presenter for the breakfast show)
has seen his 15- to 24-year-old audience fall by 7 per
cent in three years while his 45- to 54-year-old
listenership has increased 23 per cent to 854,000,
according to GMG Radio.
 So in our radio newscast we will try to meet the
standards of our target audience and try to attract
them most.