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ERP & BPR
TARVINDER SINGH
“There is no doubt that 1999 was a most difficult and
disappointing year for Hershey Foods Corporation. While
the year got off to a slow start due to excessive retail
inventories, we fully expected a strong finish in the
second half of the year. Instead, the implementation of
the final phase of the Corporation's enterprise-wide
information system created problems in the areas of
customers service, warehousing and order fulfillment.
These difficulties were exacerbated by our growth in
recent years which had resulted in shipping capacity
constraints. As a result, Hershey's sales and earnings fell
well short of expectation for the year.”

                                 - Kenneth L Wolfe
(Chairman & CEO, Hershey Foods Corporation, in 1999)
 Chocolate Business started by Mr. Milton S.
  Hershey in 1876
 The Hershey Company was established in
  1894
 One of the leading Chocolate
  manufacturer in North America
 Hershey's sales are roughly 80% chocolate
  and 20% non-chocolate
 Hershey‟s Competitors include Mars,
  Nestle, Russell Stover, Palmer and Nabisco
 During late1996, the management of Hershey gave
  its approval to a project named Enterprise21
 For this Hershey selected SAP's R/3 ERP software,
  Manugistic's SCM software and Seibel's CRM
  software and IBM Global Service so as to manage
  integration among these three systems.
 Overall Project Cost was US $10 Million
 The recommended implementation time for the
  project was 4 yrs. and Hershey demanded for 2.5
  yrs. because of impending Y2K problem
 Hershey decided to go with Big Bang Approach
  instead of phased approach
   Problems pertaining to order fulfillment, processing and
    shipping started to arise; Hershey would not be able to
    meet its committed date of delivery
   Several of Hershey's distributors who had ordered the
    products could not supply them to the retailers in time, and
    hence lost their credibility in the market
   Product inventory started to pile up and by the end of
    September 2000; the inventories were 25% more than the
    inventories during the previous year
   After Hershey‟s announcement in the market about
    problems due to malfunctioning of the newly installed
    computer systems, Hershey's stock price plunged by 8% on a
    single day.
   Hershey's failure to implement the ERP software on time
    costed the company US $150 million in sales. Profits for the
    third quarter 1999 dropped by19% and sales declined by l2%.
    In its 1999 annual report
 Over-squeezing   implementation
  schedules
 Big Bang Approach instead of Phased
  Approach
 Mistake of sacrificing systems testing
  for the sake of expediency
 Cutover Activities and Go-Live was
  scheduled in Hershey‟s busiest business
  periods
 Do not force an ERP implementation
  project into an unreasonable timeline
 Never schedule cutover during busy
  seasons
 Testing phases are safety nets that
  should never be compromised
 August  2004, HP announced that their
  revenue for 3rd quarter from its Enterprise
  Servers and Storage (ESS) segment had gone
  down by 5% to $3 bn.
 Reasons stated for the downfall was due to
  migrating to a centralized ERP in one NA
  division.
 Total financial impact of the failure was
  around $160 million.
 This loss was more than 5 times the cost of
  implementing ERP.
 HP is an American multinational corporation
  headquartered in Palo Alto, California, US.
 Provides products, technologies, software,
  solutions and services to consumers including
  government, health and education sectors.
 Stanford engineers Bill Hewlett and David
  Packard started HP in California in 1938 as an
  electronic instruments company.
 First product was a resistance-capacity audio
  oscillator, an electronic instrument used to test
  sound equipment.
 HP  implemented mySAP ERP.
 HP started their migration of data with SAP
  into mySAP ERP.
 After two months, the result of the migration
  had decreased revenues.
 SAP had already roll out the application 4
  times and this roll out was number 5.
 Gilles Bouchard became the CIO and
  Executive Vice-president (EVP) of global
  operations at HP. He was made responsible
  for both the supply chain and ERP software
  implementations.
 HP revealed that there was execution
  problem and there was no fault of SAP in it.
 There were small technical glitches but the
  main issue was contingency planning, which
  was not addresses properly.
 The other issues were like:
    Data Integration Issues
    Demand Forecasting Problems
    Poor planning & Improper Testing
 The ESS division's order system became unstable
  due to problems with data integrity and a
  simultaneous increase in demand for HP's
  Standard Servers.
 This technical glitch led to improper routing of
  orders and caused backlogs to escalate till the
  end of August 2004.
 Analysts commented that the Companies culture
  did not support the much active involvement of
  employees also Co. ignored valuable suggestion
  from employees.
 Many Vice-President had joined the rival Co. and
  also many employees had a fear of been layed
  off.
 Implementation  failure can impact overall
  business performance.
 HP had spent huge amounts of money in
  speeding up delayed orders.
 There has to be a detailed mapping between
  the departments and their business
  requirements or else it would miss the
  objectives.
 The success of implementation depends upon
  the planning, which considers the business
  process along with the technical aspects.
 WasteManagement, Inc. is North America's leading
 provider of integrated environmental solutions

 WM  is leading developer, operator and owner of
 waste-to-energy and landfill gas-to-energy
 facilities in the United States

 Mission
        : To maximize resource value, while
 minimizing environmental impact so that both our
 economy and our environment can thrive
 The   project has to be completed in 10 Months (8
 months for pilot program & 2 months for
 Implementation) but it took 2 Years to implement.
   Wanted an ERP package that          Waste Management didn‟t
    could meet its business
    requirements without large           „timely and accurately
    amounts of custom                    define its business
    development within time
    period                               requirements‟ nor provide
   SAP used a „fake‟ product            „sufficient,
    demonstration” and “SAP‟s            knowledgeable, decision-
    technical team had
    „recommended that SAP                empowered users and
    deliver to Waste Management a        managers‟ to work on the
    later version of the software
    than the version SAP in fact         project.”
    delivered‟.” They also claimed
    SAP knew the software was
    “unstable and lacking key
    functionality



           WM’s Claim                         SAP AG’s Claim
   Lack of Senior management support.
       However their support is not enough, what the Waste
        Management lawsuit points out is that risk
        management (risk identification and risk mitigation)
        are critical components of an SAP project.

   In this case it seems entirely reasonable, and
    plausible, that Waste Management did not
    provide key, timely information or key decision-
    makers as SAP had said. However, it also found
    Waste Management's other claims they made in
    later pleadings that the SAP sales force had a
    strong hand in creating the problem because the
    sales person was concerned about getting their
    million dollar commission.
   Organization or company who implements SAP, ERP, or
    other enterprise software applications must ensure they
    are in control of their own project.

   This would generally fall under numerous critical
    success factors: business process engineering / change
    management, scope management, senior management
    support, formal project plan and schedule, consultant
    experience, implementation strategy, and amount of
    custom coding.

   Delivering a project with standard system functionality,
    and on time / on budget requires strong leadership from
    both the customer and the integrator.
ERP & BPR
   FoxMeyer Drugs was a $5 billion company.
    United States’ fourth largest distributor of pharmaceuticals.

   They thought of Implementing ERP for using technology to
    increase efficiency.

   FoxMeyer conducted market research and product
    evaluation and purchased SAP R/3 in December 1993.

   FoxMeyer also purchased warehouse-automation
    from a vendor called Pinnacle.

   They chose Andersen Consulting to integrate and implement
    the two systems, and named the project as Delta III

   Implementation of the Delta III project took place during
    1994 and 1995.
• Project kick-off
       • Software acquisition
1993   • FoxMeyer signed a large contract to supply University HealthSystem
         Consortium (UHC)


1994   • Implementation


       • Implementation
1995

       • Thomas Anderson, FoxMeyer Health's president and CEO (and champion of the
         company's integration /warehouse-automation projects) was asked to resign due
         to delays in the new warehouse and realizing the SAP system's projected savings.
1996   • Bankruptcy


       • The trustee of FoxMeyer announced that he is suing SAP, the ERP vendor,
1998     as well as Andersen Consulting, its SAP integrator, for $500 million each
   Although senior management commitment was high,
    reports reveal that some users were not as committed.

   There was a morale problem among the warehouse
    employees, warehouse automation threatened their jobs

   The execution of the project was an issue due to the
    shortage of skilled and knowledgeable personnel.

   There were over 50 consultants at FoxMeyer, many of them
    were inexperienced and turnover was high (Computergram
    International 1998)..
   Although FoxMeyer must have realized the project was in
    trouble, its dependence on consultants and vendors
    prevented it from seeing how it could gain control.

   Since FoxMeyer was competing on price, it needed a high
    volume of transactions to be profitable.

   The New R/3 could process only 10,000 customer orders
    per night, compared with 420,000 under FoxMeyer's
    original mainframe system
   Thomas Anderson, FoxMeyer Health's president and CEO
    was asked to resign due to delays in the new warehouse
    and realizing the SAP system's projected savings.

   FoxMeyer was driven to bankruptcy in
    1996, and the trustee of FoxMeyer announced in 1998
    that he is suing SAP, the ERP vendor, as well as
    Andersen Consulting, its SAP integrator, for $500 million
    each (Caldwell 1998, Stein 1998).
 http://www.icmrindia.org/casestudies/catal
  ogue/IT%20and%20Systems/ITSY045.htm
 http://www.cio.com/article/486284/10_Fam
  ous_ERP_Disasters_Dustups_and_Disappointm
  ents
 http://www.scribd.com/doc/24366268/ERP-
  Implementation-Failure-at-HP
Case study on erp failures

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Case study on erp failures

  • 2. “There is no doubt that 1999 was a most difficult and disappointing year for Hershey Foods Corporation. While the year got off to a slow start due to excessive retail inventories, we fully expected a strong finish in the second half of the year. Instead, the implementation of the final phase of the Corporation's enterprise-wide information system created problems in the areas of customers service, warehousing and order fulfillment. These difficulties were exacerbated by our growth in recent years which had resulted in shipping capacity constraints. As a result, Hershey's sales and earnings fell well short of expectation for the year.” - Kenneth L Wolfe (Chairman & CEO, Hershey Foods Corporation, in 1999)
  • 3.  Chocolate Business started by Mr. Milton S. Hershey in 1876  The Hershey Company was established in 1894  One of the leading Chocolate manufacturer in North America  Hershey's sales are roughly 80% chocolate and 20% non-chocolate  Hershey‟s Competitors include Mars, Nestle, Russell Stover, Palmer and Nabisco
  • 4.  During late1996, the management of Hershey gave its approval to a project named Enterprise21  For this Hershey selected SAP's R/3 ERP software, Manugistic's SCM software and Seibel's CRM software and IBM Global Service so as to manage integration among these three systems.  Overall Project Cost was US $10 Million  The recommended implementation time for the project was 4 yrs. and Hershey demanded for 2.5 yrs. because of impending Y2K problem  Hershey decided to go with Big Bang Approach instead of phased approach
  • 5. Problems pertaining to order fulfillment, processing and shipping started to arise; Hershey would not be able to meet its committed date of delivery  Several of Hershey's distributors who had ordered the products could not supply them to the retailers in time, and hence lost their credibility in the market  Product inventory started to pile up and by the end of September 2000; the inventories were 25% more than the inventories during the previous year  After Hershey‟s announcement in the market about problems due to malfunctioning of the newly installed computer systems, Hershey's stock price plunged by 8% on a single day.  Hershey's failure to implement the ERP software on time costed the company US $150 million in sales. Profits for the third quarter 1999 dropped by19% and sales declined by l2%. In its 1999 annual report
  • 6.  Over-squeezing implementation schedules  Big Bang Approach instead of Phased Approach  Mistake of sacrificing systems testing for the sake of expediency  Cutover Activities and Go-Live was scheduled in Hershey‟s busiest business periods
  • 7.  Do not force an ERP implementation project into an unreasonable timeline  Never schedule cutover during busy seasons  Testing phases are safety nets that should never be compromised
  • 8.
  • 9.  August 2004, HP announced that their revenue for 3rd quarter from its Enterprise Servers and Storage (ESS) segment had gone down by 5% to $3 bn.  Reasons stated for the downfall was due to migrating to a centralized ERP in one NA division.  Total financial impact of the failure was around $160 million.  This loss was more than 5 times the cost of implementing ERP.
  • 10.  HP is an American multinational corporation headquartered in Palo Alto, California, US.  Provides products, technologies, software, solutions and services to consumers including government, health and education sectors.  Stanford engineers Bill Hewlett and David Packard started HP in California in 1938 as an electronic instruments company.  First product was a resistance-capacity audio oscillator, an electronic instrument used to test sound equipment.
  • 11.  HP implemented mySAP ERP.  HP started their migration of data with SAP into mySAP ERP.  After two months, the result of the migration had decreased revenues.  SAP had already roll out the application 4 times and this roll out was number 5.  Gilles Bouchard became the CIO and Executive Vice-president (EVP) of global operations at HP. He was made responsible for both the supply chain and ERP software implementations.
  • 12.  HP revealed that there was execution problem and there was no fault of SAP in it.  There were small technical glitches but the main issue was contingency planning, which was not addresses properly.  The other issues were like:  Data Integration Issues  Demand Forecasting Problems  Poor planning & Improper Testing
  • 13.  The ESS division's order system became unstable due to problems with data integrity and a simultaneous increase in demand for HP's Standard Servers.  This technical glitch led to improper routing of orders and caused backlogs to escalate till the end of August 2004.  Analysts commented that the Companies culture did not support the much active involvement of employees also Co. ignored valuable suggestion from employees.  Many Vice-President had joined the rival Co. and also many employees had a fear of been layed off.
  • 14.  Implementation failure can impact overall business performance.  HP had spent huge amounts of money in speeding up delayed orders.  There has to be a detailed mapping between the departments and their business requirements or else it would miss the objectives.  The success of implementation depends upon the planning, which considers the business process along with the technical aspects.
  • 15.
  • 16.  WasteManagement, Inc. is North America's leading provider of integrated environmental solutions  WM is leading developer, operator and owner of waste-to-energy and landfill gas-to-energy facilities in the United States  Mission : To maximize resource value, while minimizing environmental impact so that both our economy and our environment can thrive
  • 17.  The project has to be completed in 10 Months (8 months for pilot program & 2 months for Implementation) but it took 2 Years to implement.
  • 18. Wanted an ERP package that  Waste Management didn‟t could meet its business requirements without large „timely and accurately amounts of custom define its business development within time period requirements‟ nor provide  SAP used a „fake‟ product „sufficient, demonstration” and “SAP‟s knowledgeable, decision- technical team had „recommended that SAP empowered users and deliver to Waste Management a managers‟ to work on the later version of the software than the version SAP in fact project.” delivered‟.” They also claimed SAP knew the software was “unstable and lacking key functionality WM’s Claim SAP AG’s Claim
  • 19. Lack of Senior management support.  However their support is not enough, what the Waste Management lawsuit points out is that risk management (risk identification and risk mitigation) are critical components of an SAP project.  In this case it seems entirely reasonable, and plausible, that Waste Management did not provide key, timely information or key decision- makers as SAP had said. However, it also found Waste Management's other claims they made in later pleadings that the SAP sales force had a strong hand in creating the problem because the sales person was concerned about getting their million dollar commission.
  • 20. Organization or company who implements SAP, ERP, or other enterprise software applications must ensure they are in control of their own project.  This would generally fall under numerous critical success factors: business process engineering / change management, scope management, senior management support, formal project plan and schedule, consultant experience, implementation strategy, and amount of custom coding.  Delivering a project with standard system functionality, and on time / on budget requires strong leadership from both the customer and the integrator.
  • 22. FoxMeyer Drugs was a $5 billion company. United States’ fourth largest distributor of pharmaceuticals.  They thought of Implementing ERP for using technology to increase efficiency.  FoxMeyer conducted market research and product evaluation and purchased SAP R/3 in December 1993.  FoxMeyer also purchased warehouse-automation from a vendor called Pinnacle.  They chose Andersen Consulting to integrate and implement the two systems, and named the project as Delta III  Implementation of the Delta III project took place during 1994 and 1995.
  • 23. • Project kick-off • Software acquisition 1993 • FoxMeyer signed a large contract to supply University HealthSystem Consortium (UHC) 1994 • Implementation • Implementation 1995 • Thomas Anderson, FoxMeyer Health's president and CEO (and champion of the company's integration /warehouse-automation projects) was asked to resign due to delays in the new warehouse and realizing the SAP system's projected savings. 1996 • Bankruptcy • The trustee of FoxMeyer announced that he is suing SAP, the ERP vendor, 1998 as well as Andersen Consulting, its SAP integrator, for $500 million each
  • 24. Although senior management commitment was high, reports reveal that some users were not as committed.  There was a morale problem among the warehouse employees, warehouse automation threatened their jobs  The execution of the project was an issue due to the shortage of skilled and knowledgeable personnel.  There were over 50 consultants at FoxMeyer, many of them were inexperienced and turnover was high (Computergram International 1998)..
  • 25. Although FoxMeyer must have realized the project was in trouble, its dependence on consultants and vendors prevented it from seeing how it could gain control.  Since FoxMeyer was competing on price, it needed a high volume of transactions to be profitable.  The New R/3 could process only 10,000 customer orders per night, compared with 420,000 under FoxMeyer's original mainframe system
  • 26. Thomas Anderson, FoxMeyer Health's president and CEO was asked to resign due to delays in the new warehouse and realizing the SAP system's projected savings.  FoxMeyer was driven to bankruptcy in 1996, and the trustee of FoxMeyer announced in 1998 that he is suing SAP, the ERP vendor, as well as Andersen Consulting, its SAP integrator, for $500 million each (Caldwell 1998, Stein 1998).
  • 27.  http://www.icmrindia.org/casestudies/catal ogue/IT%20and%20Systems/ITSY045.htm  http://www.cio.com/article/486284/10_Fam ous_ERP_Disasters_Dustups_and_Disappointm ents  http://www.scribd.com/doc/24366268/ERP- Implementation-Failure-at-HP

Notas do Editor

  1. To enhance company’s competitiveness and Customer ServiceChristmas and Halloween seÍNons accounting for 40Yo of the total sales.
  2. Hershey's project timing decisions are textbook examples of how not to schedule ERP projects. The first lesson: do not force an ERP implementation project into an unreasonable timeline. Over-squeezing implementation schedules is a sure-fire way to overlook critical issues. The second lesson: never schedule cutover during busy seasons. Even in a best-case implementation scenario, companies should still expect steep learning curves and operational performance dips. By timing cutover during slow business periods, the company gives itself more slack time to iron out systems kinks. It also gives employees more time to learn the new business processes and systems. In many cases, it is even advisable to reduce orders in and around the cutover period. This tactic is aimed at minimizing exposure to damages caused by potentially undetected errors and less-than-perfectly-trained users.