Provide customers of a niche market with a reliable source for healthy food Create a green environment

1. BOUSTANY
Audrey Issa
Bilal Derian
Tarek Amro
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2. Outline
What is Boustany
Mission and vision
Customers and Boustany
Activities
Finances
Future plans
Conclusion
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3. What is Boustany?
Farm that produces healthy products
Variety of fruits and vegetables
Poultry products
Products are harvested by customers
Products are sold at higher value
Place to go and relax
Offers other activities
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4. Farm Layout
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5. Mission & Vision
Mission:
Provide customers of a niche market
with a reliable source for healthy food
Create a green environment
Vision:
Become a regular supplier for the niche
market Boustany customized
Expand the farm
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6. Customers and Boustany
Customers come and spend a
valuable time
Rent rooms for 30$ per person, food
included
Enroll in harvesting activities
Live the farm life
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7. Customers take the products they
harvested
Boustany gains their trust
Bicycles are available
Customers and Boustany
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8. Customer Retention
Delivery of a basket of Boustany products
on regular basis (if interested).
In return of a certain fee
Build a relationship with customers
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9. Activities
Farm experience
Barbecue
Archery
Bicycle
Campfire
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10. Farm Experience
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11. Marketing
Market for healthy products is
limited, but growing
Market through social media
Word of mouth (community of
healthy consumers)
Public relations
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12. Trees
Revenue stream year 2 year 3 year 4 year 5
Apple 2500 12500 18750 18750
Pear 3750 15625 23438 23438
Peach 3750 15625 23438 23438
Total 10000 43750 65625 65625
40% harvest loss 6000 26250 39375 39375
with 5% of trees damaged 5700 24938 37406 37406
Labor 18000 18000 18000 18000
net income -12300 6938 19406 19406
acc net income -20050 4888 42294 79700
Break even is
2.5 years
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13. Greenhouses
Total Cost -23284
Revenue $
Strawberries 30857.14
Tomato 37440
Cherry tomato 78000
Cucumbers 46800
Total 193097.1
Extra Costs number $
Workers 4 3600 14400
maintenace 8 200 1600
loss of harvest 40% 77239
total 93239
Net income 76574
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14. PoultryCosts $
Chicken Den 15000
Feed 5760
Chicken 150
Labor 3600
silo 12000
Medicine 400
egg boxes 3000
Fencing 6000
labeling 300
Total 46210
Revenue year 1 year 2 year 3 year 4 year 5
eggs 37800 54000 54000 54000 54000
Mortality 0f 3% 36666 52380 52380 52380 52380
egg loss of 20% 7333 10476 10476 10476 10476
total 29333 41904 41904 41904 41904
egg boxes(dozen) 2444 3492 3492 3492 3492
sales of eggs 11733 16762 16762 16762 16762
Net income -34477 -17715 -954 15808 32570
Break even in 4 years
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15. Total Revenue
Year 2 year 3 Year 4 Year 5
Greenhouses 76574 76574 76574 76574
Poultry 16762 16762 16762 16762
trees -123000 6938 19406 19406
Total -29664 100274 112742 112742
Income from rooms 1200 1800 2700 4050
Profit -144894 -50770 56722 165564
Break even in 3 years and a half
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16. Future Activities
 Expand the farm to include other
activities and products:
Beef production
Milking cows
Broilers
Horseback riding
Other trees (grapes, citrus trees)
Other vegetables
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17. Conclusion
Boustany brings added value to
agricultural products: Value and Trust
Diversification is important
Agricultural production is more profitable
since the land is owned
Creating a green environment is
important
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