AMA Personality test

AMA Marketing Personality Test
Report
Thank you for taking the AMA Marketing Personality Test, TARA! We’ve
analyzed your results and created this report just for you. You’ll learn about
your personality traits, how you compare to the 1000+ marketers who have
already taken the assessment, and how to use your personality traits to your
advantage.
Please Note
There are no “right” and “wrong” answers here
Your answers say something about your natural preferences, what makes
you comfortable or anxious, and how you solve problems. Based on this
information, you’ll get advice to help you communicate effectively with
people who are different from you and excel in your marketing career.
All kinds of people can succeed in marketing
In our research, we have seen marketing professionals of all types. There’s
no one type that is best suited for marketing. Still, some personality types
have an easier time with certain aspects of marketing, and this report
explains what this means for you.
You can go against your natural tendencies
This test describes what you prefer to do, not what you have to do. For
example, if you naturally want to play it safe, you can still take big risks. But
you probably will feel uncomfortable if you do.
Some unusual marketing traits to keep an eye on
If you are more pessimistic than your colleagues in marketing, you'll
get advice about being a Skeptic.
If you think collaboration is less effective than following one vision,
we'll tell you about being a Maverick.

If competition makes you uncomfortable, you'll learn about thriving as
a Paciﬁst.
If you think rules get in the way more than they help, you'll ﬁnd out
about being a Free Spirit.

Your Results
TURTLE OR SOCIAL BUTTERFLY?
77.5%
Leaning toward Social Butterfly
You are usually a Social Butterfly, but you are
sometimes a Turtle.
This means you are more of an extrovert than an introvert. You are more
likely to prefer working in a group than working alone. You tend to thrive in
working environments that encourage collaboration and teamwork. You
are likely to have good communication and interpersonal skills. However,
there will be some occasions when you may find yourself shying away
from public attention. At these times, you may prefer being by yourself and
working on your own terms.
Many marketers, like you, are outgoing, sociable, and collaborative, but
may need solitude from time to time.
As a Social Butterfly, you are likely to have high self-esteem. You may also
be a fluent communicator. Your good interpersonal and communication
skills may help you in establishing a good rapport with your team
members and widen your career prospects. However, try not to get too
caught up in yourself or you may come across as being distracted and
shallow. Try listening to other peoples’ views on matters instead of
dominating every conversation. Listening can help you gain better insight
into a problem and the different ways of resolving it.
Share Your Results:
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mkt-test&text=I’m usually a Social Butterfly, but
sometimes a Turtle. Find out your unique personality
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mini=true&url=http://bit.ly/ama-mkt-test&title=Leaning
toward Social Butterﬂy&summary=I’m usually a Social
Butterﬂy, but sometimes a Turtle. Find out your unique
personality traits at http://bit.ly/ama-mkt-test&source=)

STRATEGIZER OR IMPLEMENTER?
48.9%
Mix Of Strategizer /
Implementer
You are balanced between being a Strategizer and an
Implementer.
This means that you may be as good at strategizing as you may be at
implementing. You may pay attention to detail, and you may also like
delegating work to others. You may not like to micromanage, but you may
take pride in seeing a project all the way through to completion. You may
go either way, depending on the situation. Sometimes, you may prefer
looking at the bigger picture and letting others handle the specifics. At
other times, you may be quite happy to do the work and implement
someone else’s ideas.
You fall into a majority group—most marketing professionals are balanced
between being Strategizers and Implementers.
This balance of strategizing and implementing abilities will help you
become a successful marketer. Strategizing and implementing skills are
equally desirable in the marketing industry. Those in the marketing industry
have always held creativity and innovation in high regard, and so, as a
Strategizer, your ability to conceive ideas and formulate plans may see you
through your marketing career. Your implementation or application skills
may also be vital to your growth and success in marketing. Paying
attention to and developing a passion for the miniscule details of a project
may ensure that it progresses smoothly all the way through to completion.
However, take care to note that other Strategizers may not understand
your nature. They may find you too finicky about the specifics of a project.
They may accuse you of wasting time or fussing over things that are not
that important. Also remember that as a Strategizer, you may get criticism
from Implementers. Your tendency to disregard the details of a project may
be mistaken for neglect, and your peers may resent you for steering clear
of the challenges that arise during the execution phase of a strategy.
Share Your Results:

mkt-test&text=I’m balanced between being a
Strategizer and an Implementer. Find out your unique
personality traits at )
mini=true&url=http://bit.ly/ama-mkt-test&title=Mix Of
Strategizer / Implementer&summary=I’m balanced
between being a Strategizer and an Implementer. Find
out your unique personality traits at http://bit.ly/ama-
mkt-test&source=)

LOGICIAN OR INTUITER?
70.0%
Mix Of Logician / Intuiter
You are balanced between being a Logician and being
an Intuiter.
This means that you are both intuitive and logical. You are as likely to
resort to logical thinking as you are to using your intuition. You may base
your decisions completely on the facts at hand or you may simply trust
your gut feelings. You have struck a fine balance between logic and
intuition.
Being both a Logician and an Intuiter may help you in making
transformative business decisions. The marketing industry demands a
great deal of creativity, and a mix of logical and intuitive skills may help
you in analyzing a situation well before deciding on the best course of
action. You are less likely to let facts and figures hold you back from
following a “hunch.” Even so, you are also unlikely to allow your feelings to
cloud your reasoning. In short, you may have what it takes to face the
ever-changing market industry and to meet your business goals in
pioneering ways, while still playing it safe—by having data and statistics
ready at hand to back your decisions.
However, note that other Logicians may perceive you as being
unreasonable. They may not be able to understand why you choose to act
on hunches when you can do research to find out the best course of
action instead. Likewise, Intuiters may perceive you as being too rigid.
They may not be able to understand why you do not adopt a new idea or
course of action just because research says otherwise, or why you spend
so much of time gathering data instead of just following your gut instincts.
Try to lay out the logical basis for your conclusions when you can, and
explain the limits of relying solely on logic when you need to make an
intuitive leap.
Share Your Results:
mkt-test&text=I’m both intuitive and logical. Find out

your unique personality traits at )
Logician / Intuiter&summary=I’m both intuitive and
logical. Find out your unique personality traits at
http://bit.ly/ama-mkt-test&source=)

DAREDEVIL OR SAFETY OFFICER?
53.3%
Lean Toward Safety
Officer
You are usually a Safety Officer, but you are
sometimes a Daredevil.
This means that you tend to avoid taking risks. You tend to favor control.
You tend to prefer doing things that you know will work rather than trying
your luck at something that may or may not bring you great success.
However, every once in a while, you may be willing to step out of your
comfort zone and take a risk, if you deem it necessary. In such situations,
you may put a plan into action when there is no guarantee for success and
when things could end badly.
Many marketing professionals, like you, want to be in constant control of
what happens to them, but are willing to surrender that control for a
chance at a great reward.
Your tendency to take risks some of the time and avoid taking risks most
of the time may help you in making wise business decisions. You are likely
to choose the safest option at hand, but you may be ready to take a risk if
the situation demands it. You can leverage your strengths by placing
yourself in situations in which avoiding disaster is more important than any
potential gains from gambling. Daredevils may find you too timid, and
sometimes they may have a point, but when you’re confronted with a
challenge, do your best to assess the situation before deciding whether to
play it safe by surrendering the challenge or to take a risk by accepting it.
Share Your Results:
mkt-test&text=I’m usually a Safety Officer, but
sometimes a Daredevil. Find out your unique personality
traits at )
mini=true&url=http://bit.ly/ama-mkt-test&title=Lean

Toward Safety Ofﬁcer&summary=I’m usually a Safety
Ofﬁcer, but sometimes a Daredevil. Find out your unique
personality traits at http://bit.ly/ama-mkt-test&source=)

BALANCER OR PARTISAN?
70.0%
Balancer
You are a balancer.
This means that you tend to consider all sides of an argument. You are
likely to be open to new ideas and views, and you are likely to explore a
situation well before making a decision. You are likely to give other people
a chance to put their opinions forward, and you are likely to try to view the
situation from their perspectives. You tend to give equal importance to
everyone’s point of view, and you are likely to change your mind when new
evidence arises.
Many marketers, like you, are high on ambivalence. They have a tendency
to assess an argument from different angles and believe that issues are
more problematic than they appear. However, others like to make a
decision early and stick with it.
As a Balancer, you are likely to be open to considering alternative solutions
to a problem. This may give you a better insight into an issue and the
different ways in which it can be resolved. These tendencies may help you
notice things that you might have otherwise dismissed or overlooked. They
may serve you well in making decisions in situations involving a great deal
of uncertainty. People are likely to think that you will give their views a fair
hearing. However, your disposition to think in shades of gray may make it
difficult for you to feel confident about whether you are making the right
decision. Other people may even find you indecisive. Keep doing your best
to see both sides of the issue, but try to figure out when it’s time to make a
decision.
Share Your Results:
mkt-test&text=I’m a Balancer. Find out your unique
personality traits by taking the AMA Marketing
Personality Test - )

mini=true&url=http://bit.ly/ama-mkt-
test&title=Balancer&summary=I’m a Balancer. Find out
your unique personality traits by taking the AMA
Marketing Personality Test - http://bit.ly/ama-mkt-
test&source=)

EXPERIMENTER OR ABIDER?
60.0%
Mix Of Experimenter / Abider
You are balanced between being an Experimenter and
an Abider.
This means that you are as likely to try something new and unfamiliar as
you are to stick to old regimes. New opportunities and ideas may stimulate
you, and you may find yourself seeking such changes and opportunities.
At other times, you may demonstrate an aversion to change, and a fear of
the unknown may keep you from stepping out of your comfort zone.
Many marketing professionals, like you, share both experimenter and
abider-like qualities. They may be receptive to new ventures, methods, or
ideas in some situations, but may also be averse to such changes in other
situations.
As an Experimenter, your innovative skills and your ability to adapt to
changing environments may help you become a valuable asset to the
company. Your superiors may view you as someone who is easy to work
with because you are versatile and willing to adapt yourself to any
situation or job role. Your multi-faceted nature may help you receive better
opportunities, allow you to work on new things, and even land you
promotions. As an Abider, your tendency to stick to a familiar method or
field will allow you to become an expert in that field or niche. Working on
the same process or job for months on end will make you proficient in that
line of work and will help sharpen your expertise. However, other
Experimenters may view you as a “stick-in-the-mud.” They may not be
able to understand why you choose to stick to your old, routinized regimes
instead of experimenting with new procedures and methods. Consider
stepping out of your comfort zone every once in a while to attempt
something new and different. Likewise, Abiders may find your behavior
erratic and unstable. They may wonder why you want to try something
new and unfamiliar when you are already safe and settled. Consider
holding back from changing or replacing processes or procedures that are
already effective and work well.

Share Your Results:
mkt-test&text=I’m balanced between being an
Experimenter and an Abider. Find out your unique
Experimenter / Abider&summary=I’m balanced between
being an Experimenter and an Abider. Find out your
unique personality traits at http://bit.ly/ama-mkt-
test&source=)

STEAMROLLER OR COMPROMISER?
63.3%
Lean toward Compromiser
You are usually a Compromiser, but you are
sometimes a Steamroller.
This means that you are less likely to force your views on others. You are
more likely to sit back and allow other people to contribute their ideas to a
discussion. You are also more likely to listen to people and respect their
feelings. Occasionally, you may choose to take a ﬁrm stand on an issue. In
these situations, you may push forth your views, even if you face
opposition, and may even override other people’s suggestions or
contributions.
Many marketing professionals, like you, respect other people’s feelings
and interests but are also concerned about achieving their own goals and
strategies.
As a Compromiser, you will be respected for your “fair-mindedness” and
diplomacy. Your respect and concern for other people’s views and feelings
will help strengthen your interpersonal relationships and help you develop
better people management skills. Listening carefully to other people’s
points of view may also give you a better insight into the problems at hand
and the diﬀerent ways of resolving them. However, if you are too
accommodating and unwilling to speak up for yourself, your contributions
to a discussion will be ignored or overridden. Steamrollers in particular
may not appreciate the skills and ideas that you bring to the table unless
you stand up for yourself sometimes.
Share Your Results:
mkt-test&text=I’m usually a Compromiser, but
sometimes a Steamroller. Find out your unique
mini=true&url=http://bit.ly/ama-mkt-test&title=Lean

toward Compromiser&summary=I’m usually a
Compromiser, but sometimes a Steamroller. Find out
your unique personality traits at http://bit.ly/ama-mkt-
test&source=)

Thank you for your participation
Thanks again for taking the AMA Personality Test! We hope you found
it fun and informative. Remember, there are no right and wrong
answers here. It’s all about learning about yourself and helping you
build your career in marketing.
To learn more about how the American Marketing Association can
help you move your career forward visit www.ama.org/membership
(http://www.ama.org/membership) or view our online membership
brochure (http://www.jointheama.com/prospect/index.html) to learn
about all the benefits we have to offer.
About The American Marketing Association
The American Marketing Association(AMA) is striving to be the most
relevant force and voice shaping marketing around the world. We are
a professional association for individuals and organizations leading
the practice, teaching and development of marketing knowledge
worldwide. The AMA has over 30,000 members across the globe as
well as 75 professional chapters in North America. The American
Marketing Association is the place to meet all your critical information
needs. We provide our customers with the best and next practices in
marketing, thought leadership and valued connections. For more
information on AMA membership offerings and benefits, visit
www.ama.org (http://www.ama.org/)
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