Black Friday saw a massive lift in purchases and sales on the TapSense platform compared to October daily averages, with purchases increasing 64% and total sales rising 76%. New York City had the highest average purchase price at $150, and 70% of purchases were made on iOS 7 or higher devices.

1. Black Friday Holiday Shopping
Lift Analysis

2. Black Friday Lift Analysis
Lift Data Analysis
• Black Friday saw massive lift with # of Purchases increasing 64% over the TapSense
October daily average
• Total sales in dollars increased 76% over the platform October daily average
• 70% of Purchases were on iOS 7+
• 90% of Purchases were on iOS 6+
• 88% of iPad Black Friday purchases were made on Wifi
• 50% of iPhone Black Friday purchases were made on Wifi
• New York City saw the highest average purchase price, at $150.00 per purchase.

3. Black Friday Lift Analysis
• Black Friday saw massive lift with # of Purchases exceeding 64% of the TapSense
October daily averaged
• Total sales exceeded 76% of the TapSense platform October daily averaged
Black
Friday
Pla-orm
Li1
Over
October
Averages
Friday
Total
Sales
Visit
#
of
Purcahases

4. Black Friday Lift Analysis
• 70% of Purchases were in iOS 7+
70%
of
Purchases
on
iOS
7+
iOS
5
and
Below
10%
iOS
6
20%
iOS
7
70%

5. Black Friday Lift Analysis
• New York City saw the highest average black Friday purchase price, at $150.00 per
purchase.
DMA
Average
Purchase
Prices
New
York
$150
SF
$90
Chicago
$80
LA
$60

6. About TapSense
TapSense is the world’s leading mobile marketing platform. Our tools allow
marketers to manage, measure and optimize mobile campaigns across
hundreds of publishers.
Over 100 customers have succeeded with TapSense, including: Fab, Redfin,
Trulia, Expedia, Viator, Amazon and eBay.
www.tapsense.com

7. About Our Data
The TapSense platform has recorded hundreds of billions of marketing events
to date. Used by hundreds of brands in the retail, real estate, finance and
travel verticals, to promote mobile apps and sites, across more than 300
mobile traffic sources. The TapSense platform's data sets are unique, in that
it collects both broad based advertising impression request data from traffics
sources and post click transaction data, at the point of sale in an app or
mobile site.