2. Echoes
Echoes is the UK’s essential black music monthly which does have
a strong focus on up and coming R&B performers but at the same
time will have interviews with the biggest artists in the genre.
They didn’t have an actual media pack as they aren’t a huge
magazine. But I believe that its for about ages 18-35 as they are
mainly looking at up and coming artists and so I think these are
more fashionable people who are likely to go to clubs to listen to
up and coming artists.
3. VIBE Magazine
I found a media pack for vibe magazine which is
another that there are 51% males and 49% female, the
median age of a VIBE reader is 34 years old and there
are 62% that are black African Americans the next
highest race is white people with 24%.
4. Billboard Magazine
I found a media kit for Billboard which told
me that online there are 57% female and
43% male and the average age of these
people is 37. and 222 of their readers
purchased digital music in the past 30 days.
Whereas the magazine audience has 77%
male and 23% female. 68% graduated
college. 43% of the magazine readers view
the website at least once a week.
5. Jermaine Daniels
I have created a person based on my research. I predict
my person to be an African American. I expect him to be
around the age of 35, he will have graduated college and
purchases music online at least once every 30 days,
although he reads the magazine he will also see the
website once every week. He is aspiring to have a
management title in his job title. I expect him to dress
smart casual for the majority of his time for example
jeans and a nice shirt. In the bottom corner is what
I would expect my person to look like.
6. Jermaine Daniels
I have created a person based on my research. I predict
my person to be an African American. I expect him to be
around the age of 35, he will have graduated college and
purchases music online at least once every 30 days,
although he reads the magazine he will also see the
website once every week. He is aspiring to have a
management title in his job title. I expect him to dress
smart casual for the majority of his time for example
jeans and a nice shirt. In the bottom corner is what
I would expect my person to look like.