Presenters: Holly Hamann, Co-Founder and CMO at TapInfluence, and Vanessa Bagnato, Head of Influencer Development at TapInfluence
Learn about the recently launched Marketplace, a place where brands and agencies come to browse online influencers and hand pick those who are a fit for their brand. Also, see a demo on how to create your own Media Kit to spotlight you, your blog and your best work.
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Introducing TapInfluence Customized Media Kits
1. SHOWCASING YOUR
CONTENT TO BRANDS
Introducing Customized Professional Media Kits
Holly Hamann
@HollyHamann
Co-Founder and CMO
Vanessa Bogehold
Head of Influencer Development
2. QUESTIONS?
YOU CAN ASK QUESTIONS WITHIN THE
GOTOWEBINAR CHAT INTERFACE, OR TWEET YOUR
QUESTION USING #TAPINFLUENCE
Resources – be sure to check out our ebooks and blog posts. Tell your
friends about our new Media Kits!
www.tapinfluence.com
TAPINFLUENCE
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3. WHO IS TAPINFLUENCE?
HEADQUARTERED IN
FOUNDED
BOULDER, CO
2009
COMPLETE END-TO-END
INFLUENCER
MARKETING SOFTWARE
WITH AN OFFICE IN NYC
HELPING BLOGGERS AND
INFLUENCERS CONNECT WITH
FORTUNE 1000
COMPANIES
100,000
REGISTERED INFLUENCERS
TAPINFLUENCE
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4. INTERSECTION OF TWO
MARKETING TRENDS
INFLUENCERS ARE THE INTERSECTION
OF AN EXPLOSIVE TREND IN DIGITAL
MARKETING.
CONTENT MARKETING
• Influencers Post their content to their social
networks in authentic meaningful ways.
• Software measures total media value (TMV)
INFLUENCERS
• End-To-End software to automate
content creation.
• Marketplace of 100,000
social media influencers.
NATIVE ADVERTISING
TAPINFLUENCE
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5. WHERE MARKETING DOLLARS ARE BEING SPENT
42% OF CURRENT DIGITAL MARKETING BUDGETS ARE BEING ALLOCATED TO
TWO KEY MARKET TRENDS.
12%
TAPINFLUENCE
CONTENT
MARKETING
30%
12% 12%
of marketing budgets
spent creating content
30%
NATIVE
ADVERTISING
30%
of marketing budgets
spent reaching people
with content
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8. EXAMPLES OF SOFTWARE-DRIVEN PROGRAMS
COCA-COLA, P&G, MICROSOFT, AND MANY MORE ARE TAPPING THE
POWER OF SOCIAL CONTENT CREATORS.
x 40
Equals 2 Million People
TAPINFLUENCE
x 60
Equals 4 Million People
x 70
Equals 6 Million People
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9. WHAT CHALLENGES DO
INFLUENCERS FACE?
• “How do I get in front of brands that matter to me and my
audience?”
TAPINFLUENCE
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10. WHAT CHALLENGES DO
INFLUENCERS FACE?
• “How do I get in front of brands that matter to me and my
audience?”
• “I’d like to receive more relevant pitches”
TAPINFLUENCE
10
11. WHAT CHALLENGES DO
INFLUENCERS FACE?
• “How do I get in front of brands that matter to me and my
audience?”
• “I’d like to receive more relevant pitches”
• “How do I showcase all my great content and influence?”
TAPINFLUENCE
11
12. WHAT CHALLENGES DO
INFLUENCERS FACE?
• “How do I get in front of brands that matter to me and my
audience?”
• “I’d like to receive more relevant pitches”
• “How do I showcase all my great content and influence?”
• “All brands manage programs differently. Why can’t there be a
standard?”
TAPINFLUENCE
12
13. WHAT CHALLENGES DO
INFLUENCERS FACE?
• “How do I get in front of brands that matter to me and my
audience?”
• “I’d like to receive more relevant pitches”
• “How do I showcase all my great content and influence?”
• “All brands manage programs differently. Why can’t there be a
standard?”
• “I wish brands understood my authentic voice”
TAPINFLUENCE
13
14. WHAT CHALLENGES DO
INFLUENCERS FACE?
• “How do I get in front of brands that matter to me and my
audience?”
• “I’d like to receive more relevant pitches”
• “How do I showcase all my great content and influence?”
• “All brands manage programs differently. Why can’t there be a
standard?”
• “I wish brands understood my authentic voice”
• “I’d like to be paid what I’m worth”
TAPINFLUENCE
14
15. WHAT CHALLENGES DO
INFLUENCERS FACE?
• “How do I get in front of brands that matter to me and my
audience?”
• “I’d like to receive more relevant pitches”
• “How do I showcase all my great content and influence?”
• “All brands manage programs differently. Why can’t there be a
standard?”
• “I wish brands understood my authentic voice”
• “I’d like to be paid what I’m worth”
• “I wish brands knew that influence is more than just a
number”
TAPINFLUENCE
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16. THE STATS SPEAK FOR THEMSELVES
Influencers’ Top Branding Pain Points
What Influencers Say Brand Sources Lack
68% Expectations by brands that my time is free
30% Relevancy of products or pitches to my
blog and audience
50% Number of irrelevant incoming pitches
22% Don’t pay enough
38% Brands not listening to your ideas about content that
works for your audience
12% Not enough leads/scale
38% Negotiating rates
9% Limited contact information
33% Miscommunications or excessive back and forth with the
brad/brand rep
7% Responsiveness
24% Brands not coming through with negotiated payments/
products
6% Negotiating on my behalf
22% Number of inbound requests from brands
6% Not easy to filter/be selective
20% Lack of standards in contracts, requirements, etc..
2% Too many leads
Source: Technorati 2013 Digital Influence Report
TAPINFLUENCE
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21. WHY SHOULD I JOIN
TAPINFLUENCE?
• More Fortune 1000 brands than any other influencer
marketing company.
• Full attribution for all content created and distribution
• Fair compensation
• Standards for program management
• Professional, polished media kit
• Exposure to brands who are a relevant fit for your audience
• Build long-term relationships with brands
TAPINFLUENCE
21
23. QUESTIONS?
YOU CAN ASK QUESTIONS WITHIN THE
GOTOWEBINAR CHAT INTERFACE, OR TWEET YOUR
QUESTION USING #TAPINFLUENCE
Resources – be sure to check out our ebooks and blog posts. Tell your
friends about our new Media Kits!
www.tapinfluence.com
TAPINFLUENCE
23