1. © 2011 Wells Fargo Bank, N.A. All rights reserved. Member FDIC. Materials expire on 9/30/12. INTERNAL USE ONLY
Consumer lending
Make effective credit recommendations with the
NEW Credit Choices Flip Book
Sales readiness guide
Timing Effective immediately; on-going
Overview Present credit solutions with confidence when you
use the NEW Credit Choices Flip Book, designed
to lend tangibility to your credit recommendations
and help you effectively:
 frame up your credit recommendations
 present key solution benefits
 present additional protection services
 meet customer needs and close the sale
Target audience Customers you’ve identified as having consumer credit need(s) during Needs Assessment.
How to use the
flip book
To help facilitate your credit conversations, the flip book features three distinct sections:
1. A beginning “Credit options to fit your needs”
section helps you speak to making good credit
choices, the five C’s of credit, needs-based
solution recommendations and at-a-glance
overview of solutions
2. Individual credit solution tabs listed
alphabetically, with one tab each for
everything from auto loans to student
loans, provides clear and distinct talking
points on the front, and additional details
on the back to help you solve for your
customers’ credit needs and address
customer questions or concerns
3. A final “Credit protection” tab goes over
the built-in and optional protection services
available; be sure to flip to this tab when
discussing credit with your customers and be
sure to present all options to fit their credit
protection needs
Key points  Keep the flip book on display at your desk for quick access; consistently use it in your
credit conversations to help solve for your customers credit needs
 Use the book as a conversation starter to begin addressing your customers’ credit
needs
 Continue to look for and present consumer credit offers on SVP
 IMPORTANT: The flip book is intended for your on-going use, and is NOT a customer
take-away item!