2. #1 ALGORITHM
Every search engine has a “secret
recipe” or algorithm for scanning all
the information on the internet to rank
search results
3. #2 CONTENT
There is just no getting around the fact
to have great SEO you need to have
great, fresh, interesting and engaging
content
4. #3 KEYWORDS
Maintaining consistency across
multiple platforms is important as it
can effectively train users on what
your search terms are as well as
reinforce your personal brand
5. #4 LINKS
The links to your website function as
recommendations or “likes” of your
content. Trustworthy sites linking to
your content are weighted more
heavily in algorithms
6. #5 SPEED
You want to make sure your website is
as fast as possible. No one has time to
wait for your page to load