This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0"
Session name: Maximizing Your Social Digital Assets
Presentation: “Next Revolution of Social Media”
Speaker: M. Tolga Akçura, PhD, Founding Partner, eBrandvalue, Turkey.
23. Power Through Careful Observation
Arthur Conan
Doyle
Dr Watson
Joseph Bell
Sherlock Holmes
24. eBrandValue is used to
Identify major events that impact a brand’s value
based on profiling and analysis of ID’s within Big
Data Social Media;
Provide crititical intelligence that can be acted on:
– Sentiments and Trends- Categorical/ Brand Specific
• Brands losing customer loyalty
• Customers switching from a brand
• Customers switiching to a brand
– Lead/ Prospect Generation
– Product positioning and development
• Communication and creative
• Innovation management.
25. Marketing issues eBrandValue
addresses
» Is my brand outperforming its category
growth (primary and selective)?
» Can I get the sales figures early (enough
to react)?
» Are my marketing investments bang for
the buck?
» Why consumers switch/prefer
competition?
26. Is my brand outperforming its
category growth?
27. Can I get the sales figures early (enough
to react)?
Traffic light indicator for
executives
Relevant competition set
Critical benchmarks
28. Can I get the sales figures early (enough
to react)? (2)
Number of
mentions
Mindshare
Detailed monitoring
29. Are my marketing investments bang
for the buck?
Detailed with
timeline
Summary for
executives
During an experiment with a mouse, they gave whisky, vodka to the mouse and the mouse started playing and singing. When they gave Raki to the mouse, the mouse bang its hand on the table and said, “that cat will come here…”
During an experiment with a mouse, they gave whisky, vodka to the mouse and the mouse started playing and singing. When they gave Raki to the mouse, the mouse bang its hand on the table and said, “that cat will come here…”
During an experiment with a mouse, they gave whisky, vodka to the mouse and the mouse started playing and singing. When they gave Raki to the mouse, the mouse bang its hand on the table and said, “that cat will come here…”
During an experiment with a mouse, they gave whisky, vodka to the mouse and the mouse started playing and singing. When they gave Raki to the mouse, the mouse bang its hand on the table and said, “that cat will come here…”
During an experiment with a mouse, they gave whisky, vodka to the mouse and the mouse started playing and singing. When they gave Raki to the mouse, the mouse bang its hand on the table and said, “that cat will come here…”
During an experiment with a mouse, they gave whisky, vodka to the mouse and the mouse started playing and singing. When they gave Raki to the mouse, the mouse bang its hand on the table and said, “that cat will come here…”
General specificLow conversion rate high conversion rate