A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
TV HALF YEARLY INDUSTRY REPORT gives the overall picture of advertising on TV during the months of Jan 13 to Jun 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots.
2. Trend Analysis
Comparison Jan-Jun 2013
Total Minutes of Advertising
208,153 208,711
257,998
302,146 292,618
274,687
January February March April May June
The highest minutes of advertising ran during the month of April, 2013
because of the Election campaigns. (Mar 13 – May 13)
7. Top 15 Channels
Across All Genre - % Share of Advt. Minutes
4% 4%
4% 3%
3% 3%
3%
3% 3% 3%
3% 3% 2% 2% 2%
8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
4%
3% 3% 3% 3% 3%
3% 3% 3%
3% 2%
2% 2% 2% 2%
CITY42 Express
Ent
HUM
TV
DAWN
NEWS
ARY
NEWS
Apna
TV
KTN TV ONE ARY
DIGITAL
AAJ
NEWS
A-PLUS 8xm SAMAA ATV GEO
NEWS
9. Genre Split in Jan13 – Jun13
% Share of Advt. Minutes
NEWS
45%
Ent
38%
MUSIC
5%
SPORTS
3%
MOVIES
3%
KIDS
2%
HEALTH
2%
FOOD
1%
RELIGIOUS
1%
NEWS
Ent
MUSIC
SPORTS
MOVIES
KIDS
HEALTH
FOOD
RELIGIOUS
10. Time Band Split Jan13 -Jun13
% Share of Advt. Minutes
Late Night (00:00 -
05:59)
10%
Morning
Time (06:00 - 11:59)
18%
After Noon (12:00 -
16:59)
27%
Evening
Time (17:00 - 18:59)
10%
Prime Time (19:00 -
22:59)
29%
Late Prime Time
(23:00 - 23:59)
6%
11. THE END
For query on DATA, please contact:
MEDIA BANK
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696