This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0"
Presentation: Creating the right mix – Ideation in the digital age!
Speaker: Richard McBeath, Regional Director, Digital, Proximity
32. PLATFORM
CONTENT
DATA
Catch it where you can!
Email is STILL one of the most valuable
communication tools online for
brand consumer communication
47. PLATFORM
CONTENT
DATA
INFLUENCERS
Spread your word through the voice of
established social Influencers
Feed them content to generate and amplify
discussions
Understand the reach of Influencers to a
highly targeted audience