"Mobile and its Impact on Human Behaviour" by Syed Abdul Karim
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This presentation was shared on PAS Digital Marketing Conference "Dig-It 2.0" Session name: Rewriting the rules – Creative Brand Strategy for Mobile Presentation: Mobile and its Impact on Human Behaviour Speaker: Syed Abdul Karim, Brand Experience Director, Mobily, Saudi Arabia
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"Mobile and its Impact on Human Behaviour" by Syed Abdul Karim
- 1. Mobile and it’s Impact on Human Behavior October 31, 2013
- 3. Fancy a trip to the moon?
- 5. Mwaka contributes 48% to the GDP of Kenya just by using his phone
- 6. Mobile is for Everyone!
- 7. Mobile Phones > Human Population
- 9. But it doesn’t stop here… Potter
- 10. Mobile is key to “Internet of Things”
- 12. Instaniety
- 13. Instaniety = Spontaneous Living
- 14. Key Driver Instant Gratification Loss Aversion
- 16. Indigivuality
- 19. “Someone had the same ringtone as me today. I feel like my identity has been robbed!”
- 20. “Instagram is down! It’s useless!” Girl in China on cancelling her order at Starbucks!
- 21. Drivers of Social Currency
- 22. Techpowered
- 23. Techpowered = To be in control!
- 25. Remote Control your Life
- 26. To sum up… Instaniety - Time-driven, Location-based Indigivuality - Social Currency, Gamification Techpowered - Tools that enable control