Branded communities are the best way to increase brand awareness and trust. Taking your community to Facebook from your own site is not the best solution. Find out why.

1. “Adding conversation to every web page”
ChimeIn is available for

2. Do you want to know what your audience really thinks about you?
Do you think that the digital communication flow with your audience can be
improved?
Can you imagine your website to become your most valuable communication
channel?
YOUR BRAND IN THE WORLD

3. CAPTURE, MANAGE AND PROFIT FROM
CONVERSATIONS AROUND YOUR BRAND
ManageCapture Profit

4. CAPTURE: BRAND-HOSTED FORUMS
CREATE BRANDED COMMUNITIES BY ADDING social relationship tools to web pages
that FACILITATE communication all the way across the customer life cycle:
• Advocating branded communities drives greater brand reach
• They convert prospects into customers: when people are researching and considering
their product options, they usually end up visiting the web pages of the brand
• They solidify existing customer relationships
Source: http://blogs.forrester.com/nate_elliott

5. MANAGE: BRANDED COMMUNITIES
US online adults are almost 3 times as likely to visit the web page of a brand they are
interested in, as opposed to engaging with it on Facebook.
On your site, you’re in control and ChimeIn reinforces that.
• build your user flow into your communication
• collect explicit and implicit user feedback
• distinguished presence for your social media managers
• no distraction from 3rd party advertisements
Source: http://blogs.forrester.com/nate_elliott

6. PROFIT: THE POWER OF TRUST
• 57% of consumers prefer sites that post reviews (The Power of Reviews Study – 800 USA
Consumers).
• 90 % online customers trust recommendations from people they know and…
• 70% from people who they do not know. Generally customers trust reviews more than
manufacturers’ descriptions or online advertising (The Nielsen Company).
• Visitors who interact with reviews on site are 105% more likely to purchase (Bazaarvoice,
Conversation Index).
• 68% of consumers trust reviews more when they see both positive and negative opinions
(Reevoo analysis of 2.5 million reviews).

7. PROFIT: INBOUND LEAD GENERATION
• 54% more leads are generated by inbound tactics than paid marketing
• 3 out of 4 marketers across the globe prioritize an inbound approach to marketing
• Small businesses favor inbound, while bigger companies use both inbound and
outbound marketing
• Inbound marketing efforts achieve higher ROI than outbound
(4000 respondents from 150 countries) (4000 respondents from 150 countries)
http://www.hubspot.com/company-news/state-of-inbound-2015-reveals-businesses-now-prefer-inbound-marketing-to-outbound-3-to-1

8. HOW CHIMEIN HELPS YOU
ChimeIn is an easy to install tool that provides a social layer to your site and emails
• Turns your static page(s) and emails interactive
• Provides your visitors with a feedback and inquiry interface
• Provides you with a communication layer with your visitors
• You can modarate the dialog or ChimeIn can do it for you
• You get visitor insight: ChimeIn analytics and sentiment reports

9. YOUR PAGE WITH CHIMEIN

10. CHIMEIN INTERACTION
• Available anywhere, immediately
• Optimized for desktop and mobile
• Instant notifications

11. SETTING UP
ChimeIn provides
one line of code
to build in your
page or
Wordpress
Plugin
You gain access
to Host console
Dialogue can
begin on your
page right away
Your team can
monitor and
engage in the
conversation
Insight and
statistics are
gathered

12. CHIMEIN DIALOGUE VS. COMMENTING
No 3rd
party
advertisement
appears on
your page
No
compromise
on your page
design and
integration
Your brand image remains undiluted
Independent
content
No legal liability on 3rd-party content

13. ENGAGE VISITORS
Page VisitsTime on Site Social Hooks
Visitor Insights Visitor Analytics
KNOW YOUR CUSTOMERS

14. CHIMEIN HOST CONSOLE AND API
Report
and hide
a post.
Sentiment
analysis
State and
change of
page
ratings
Traffic reports:
social profile,
geolocation,
dialogues on
other sites
Accentuated
participation
in the
dialogue

15. CHIMEIN ANALYTICS AND NOTIFICATIONS
With the web-based Host Analytics, you get regular, or ad-hoc statistics:
- Commenting habits
- Page and Email ratings
- Sentiment analytics
- Commenter profile
Statistics can be per page, per page group and for the whole web site.
You can also set up notifications on:
- comment on specific pages
- bad or good page ratings, sentiments,
- reported comments

16. APPENDIX

17. CHIMEIN COMMUNITY
In partnership with:
0
550
1100
1650
2200
2750
July August September October November
Registrants Participations
Growing non-linearly:

18. HOW CHIMEIN WORKS
3rd party web host
Host Console
Page rating stats
User analytics
Usage information
Moderation
Moderation Console
Moderation
Global analytics
Scalable Infrastructure
Microsoft Azure under the BizSpark Plus program with USD 120 000 credit
AJAX C# ASP.NET backend
Javascript frontend in Angular.JS framework
Separated front-/backend hosting
Automated build and deploy
Standard OAuth2 authentication
API logins with JWT tokens
MS SQL Database
User storage
Azure Storage
File storage, Queues, NoSQL
DocumentDB
Visitor browsers