https://www.talkdesk.com/resources/ebooks/ Learn how to avoid 7 common mistakes many companies make on Twitter--and how to fix them if you do.

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// 7 mistakes your company is making on Twitter and how to fix them
MARKETING
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3. 7 mistakes your company is making on Twitter and how to fix them
// table of contents //
INTRODUCTION // 04
01 // Failing to use Twitter for your company // 05
02 // Not giving stuff away // 06
03 // Giving social deals away for free // 07
04 // Not driving revenue from Twitter // 08
05 // Pushing the same messages as they do
on every other marketing platform // 09
06 // Forgetting to ask people who already
support your brand to follow you on Twitter // 10
07 // Not exploring promoted tweets // 11
CONCLUSION // 12
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// 7 mistakes your company is making on Twitter and how to fix them
With around 1 billion Twitter users who plug into the fast flowing
newsfeed, Twitter is a vital part of any business’ marketing plan.
It’s an important tool for everything from identifying trends to
advertising brand messages.
In fact, over 50 percent of users follow brands, companies and the
makers of their favorite products online, meaning that those that use
Twitter right have a good shot at building their own fan base. When it
comes to using Twitter, however, many businesses are making mistakes
that are limiting both their reach and even revenue.
Here are some of the top Twitter mistakes that companies make
and how to fix them:
// INTRODUCTION //

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// 7 mistakes your company is making on Twitter and how to fix them
01 // FAILING TO USE TWITTER
FOR YOUR COMPANY
There’s no getting around it. Twitter is here to stay and businesses
absolutely have to utilize it as a marketing tool. Yet, 30 percent of
small business still don’t use Twitter for their brand.
INSTEAD:
Use Twitter to promote, listen in on trends and engage with your
users. You can even use it as a means of customer support. Sixty-five
percent of users follow brands on Twitter to show their support, while
42 percent use it to learn about new products and services. That means
following your brand on Twitter is appealing to both existing customers
and prospects.

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// 7 mistakes your company is making on Twitter and how to fix them
Over 90 percent of Twitter users who follow brands on the social medium
say they do so for discounts, specials and promotions. Yet, there are many
companies out there that don’t offer any goodies via Twitter at all.
INSTEAD:
If you haven’t tried offering any type of deal or special via Twitter, give it a
shot. Try offering your followers special discounts and promotions. You can
even include coupon codes or links to deal pages. Exclusivity sells, so make
them sound extra selective by making it clear that you’re offering the deal
to your followers, or because they interact with you on Twitter.
So what are you waiting for?
If you’re not using Twitter professionally, it’s time to hop on board!
02 // NOT GIVING STUFF AWAY

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// 7 mistakes your company is making on Twitter and how to fix them
03 // GIVING SOCIAL
DEALS AWAY FOR FREE
It’s one thing to give your followers promos on Twitter, but make
sure that there’s a call to action that they have to follow. Simply
tweeting a discount may work, but you’re losing potential social
interaction and engagement.
INSTEAD:
Make them work for their discount a little. Ask for retweets or
follows before using the deal. From a development perspective, yes,
these tricks are tough to build on the backend, but you can also just
request that users share before they use the deal even if you can’t
actually make them from a technological standpoint.
Sure, some may get around it, but others will follow the rules,
amping up the buzz around your Twitter handle.

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// 7 mistakes your company is making on Twitter and how to fix them
04 // NOT DRIVING REVENUE
FROM TWITTER
Companies that don’t use Twitter to drive revenue may be missing out on
some big bucks. No, you don’t always want to be asking your followers to
buy your services or products. You also want to engage with them, tweet
relevant industry news and more, but it doesn’t hurt to try to generate a
few leads here and there.
INSTEAD:
Include links to new products and services, featured discounts and
relevant promotions. Thirty-seven percent of Twitter users say that
they’ll purchase from a brand they follow on the social platform. Always
remember to add special tracking when building these links so that
you know which leads come from Twitter. That way, you’ll be able to try
different techniques to see which is the most successful for your brand.

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// 7 mistakes your company is making on Twitter and how to fix them
05 // PUSHING THE SAME MESSAGES
AS THEY DO ON EVERY OTHER
MARKETING PLATFORM
If you’re simply restating the same messages via Twitter that you do on
other social platforms or even your own website, what incentive do users
have to engage with you on Twitter?
INSTEAD:
Post behind-the-scenes and exclusive content via Twitter. Nearly 80
percent of users follow their favorite brands on Twitter to get exclusive
news, deals and other content. Using words like “behind-the-scenes”
and “exclusive” within your actual tweets can also help compel users
to follow your brand’s Twitter account.
Try posting fun photos of office outings, conferences or even lunch
breaks if you do something goofy or different. Shedding light on the
personalities behind your business can make your followers feel more
connected to you and trust you more as a brand.

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// 7 mistakes your company is making on Twitter and how to fix them
Twitter isn’t only about engaging with new customers and making
your presence known within your industry. It’s also about deepening a
connection with people who are already your local customers. Many brands
forget this and head to social platforms, like Twitter, only to hunt for new
leads and clients.
INSTEAD:
Remember that it’s great to find new business, but it’s also important to
strengthen and enhance engagement with existing customers or clients.
In fact, eighty-five percent of customers report feeling more connected
to a small business after following them on Twitter. Take advantage of this
and use Twitter to build up customer loyalty. Integrate Twitter with your
website. Ask customers to tweet about you. Add tweet buttons to your
blog posts. Run Twitter-based contests for your customers. Get creative
and increase engagement with users who are already your biggest fans.
06 // FORGETTING TO ASK PEOPLE WHO
ALREADY SUPPORT YOUR BRAND
TO FOLLOW YOU ON TWITTER

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// 7 mistakes your company is making on Twitter and how to fix them
07 // NOT EXPLORING
PROMOTED TWEETS
Promoted tweets are Twitter’s form of advertising. They allow you to
amplify your brand’s message by appearing at the top of a targeted
audience’s news feed.
INSTEAD:
Why not give promoted tweets a shot? A recent study showed that
offline sales increased by 29 percent as a direct result of promoted
tweets. These marketing efforts hunt for key words to advertise to
Twitter users who are most likely to be interested in your brand.
It’s a great way to build a following, increase direct leads and amp
up brand awareness.

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// 7 mistakes your company is making on Twitter and how to fix them
If your company is falling victim to one or more of the
aforementioned mistakes, don’t worry. The great thing about
Twitter is that it is fast-paced.
// CONCLUSION //
Engage in corrective measures immediately and you’ll have
a loyal following and increased revenue in no time.

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// 7 mistakes your company is making on Twitter and how to fix them
MARKETING
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