FInal Project-Top 10 things I've learned in Publications

1. 3 6 2 4 10 PR Publication Facts 9 5 7 8 1 Public Relations Publications? Yes, I can talk about that! Created by: Natalia C. Daies November 28, 2009 GSU PRCA 3339

2. 1. White Space …is just as important as any other element in a document. Why? 1. It creates structure 2. Provides a resting space for readers

4. Life Stages

5. Social Class

6. Education

7. Gender

8. National OriginSegmenting Publics is a key element of strategic communication.

9. 3. Fonts potentially can set the mood of any design. So it’s important to remember: Try not to use more than two fonts in a document Using one font appears professional. Too much font variation tends to be confusing to a reader

10. 4. If you don’t know anything else… you better know CRAP C-Contrast: One item stands out from the others R-Repetition: Repeat design/Creates consistency A-Alignment: Layout of items on the page P-Proximity: Unifying items by placing them closely together

11. 5. Process Color is produced from cyan, magenta, yellow, and black. Spot Color adds color to black-and-white images. Spot Color is cheaper and less complicated to produce. Spot Color v Process Color

12. 6. Abstract Art Female Faces found at www.dreamstime.com …Reduces the thing it represents to its basic visual components. Abstract Art

14. Contact Information

15. Issue Date

16. Volume and Number

17. Copyright Information

21. Works to meet goals of target publics

22. Provide controlled media

23. Hands-on verbal and visual communication

24. Control distribution of messages