TalentsChannel 101 - what it is, how it works, how it adds value, look & feel

1. Introducing Talents Media

2. Who we are.
Talents Media is a facilitator for brands, agencies, media
companies, publishers, social networks & production
companies to interact with Talents.
It enables engagement advertising:
branded x-social media challenges

3. What we do.
We offer a scalable and open platform for brands to
interact with talent through challenges and crossmedia
experiences – web based AND mobile based.
We call it TalentsChannel.

4. Where we do it.
TalentsChannel is an application on existing media-platforms:
social platforms, niche social networks, corporate websites.
It’s a social application that is white-labeled within these
environments - based on a proprietary SaaS platform.

5. What makes us special.
TalentsChannel is Software as a Service to define and run challenges
and talent pre-selections. End to end.
Define Campaign. Target talent types and potential jury members.
Choose distribution methods and locations. Launch and run
campaign. Monitor and manage. Pick and publish challenge winners
- both talents and judges.
At launch, campaign action pages and widget are automatically
created and published on the media platforms of your choice.

6. Campaigns are published in the TalentsChannel widget.
We start on the web, but mobile will be the pre-dominant
platform. The web is the integrator – of all off- and on-line
media partners involved.

7. America’s funniest Office Videos
Talents upload their content as ´audition´ which is then
judged by the jury. Jury and voting aspects are chosen by
the challenge organizer. The jury can consist of 1 person
only or millions - depending on criteria who can join.

9. How it works.

10. 1. General Setup of challenge in backend.

11. 2. Choose where to run your challenge.
.

12. 3. Target the talents you want to invite.
.

13. 4. Select jury set-up & voting mechanism.

14. 5. Launch, monitor and moderate challenge.

15. Example.

16. America’s funniest Office Videos fictional – illustration only.
Overall campaign flow.
start media social networks profile page TV: RTL(Z)
-Radio538 / 538.nl Landing page
-RTL(Z) / RTL(Z).nl Enter challenge
-RTL Boulevard - upload video
-Free publicity - watch
-In-store actions - judge
-Product package - rankings America’s funniest Office Videos
Day’s best video
viral media ‘Tell-a-friend’ + 16.00u
Viral seeding Video
-Hyves.nl
-Netlog.nl watch & judge
Viral & UGC video’s
-Youtube
- weekly / monthly winner
- overall best in commercial
90% pre-selection by audience jury – final selection by editors.
3 months = 15.000 candidates 80 20 4 1
150.000 jury members

17. America’s funniest Office Videos fictional – illustration only.
Profile Hyves / Netlog - Judge & Talent view
Judge view
•Campaign start: vote & win!
America’s funniest Office Videos • vote dashboard
• my results & ranking
America’s funniest Office Videos
Talent view
• Campaign start: up-load & win!
Vote for me!
Rank 33 / 2.253
• vote for me!
• my results & ranking

18. America’s funniest Office Videos fictional – illustration only.
Hyves ‘Tell a Friend’ – viral mechanism
Virale Actie via Hyves. ‘Tell a Friend’
Tip your friends!
• Easy to distribute: no e-mails necessary
• Trusted: you get a mail from your friend instead of the brand
• on averag sent to 10 friends
• creates a lot of extra free relevant exposure

19. Why work with us.
o TalentsChannel enables you to reach out and engage
the right audience – extremely targeted
o Engagement advertising – non intrusive, opt-in
o Fully integrated in the social sphere – where your audience is
o No interface hassle – seamless integration
Facebook Connect, Open ID & Open Social, Twitter
o Built on most recent reliable technology
o Very scalable & cost effective
o Great media value within any campaign

20. Who we work with.

21. media buying revenue share
Brands
Agencies
Brand, Creative, Online & Media
Media production
Online & RTV
Media companies
Social networks
Publishers

22. Bottom line.
We enable brands to
engage targeted audience within a context
with scalable and costeffective campaigns and
programs ensuring high ROI (Return on Interaction)

23. Let’s explore.
Steven Kraal
Co-founder & CCO Talents Media
Steven@talentsmedia.com
+31 6 47 574 339
www.talentsmedia.com