19. Big
Data
Simplifies
Sustainability
Cost
Scenarios
• Which
clean
energy
projects
make
sense
to
install
in
different
manufacturing
or
office
loca1ons?
• Which
sustainability
project
will
give
your
team
the
quickest
payback
when
it
comes
to
reducing
environmental
impact?
20. The
Problem
we
face
Today
[…]
the
root
of
the
true
problems
with
big
data
are
oXen
not
in
how
or
what
tools
we
use
to
analyze
the
data,
but
more
so
in
how
we
capture,
or
fail
to
capture
it
in
the
first
place.
In
essence,
our
failure
to
capture
the
data
accurately
and
consistently
oXen
renders
analysis
of
it
a
meaningless
exercise
due
to
the
Garbage
In
=
Garbage
Out
(GIGO)
principle.