6. 4 A Harvard Business
Review Analytic
Services Report
Web
CRM
7%
Tom Davenport
Davenport Web
CM
12%
2
Google Web Analytics 2.0 Avinash Kaushik
Web
Kaushik
7. A Harvard Business 5
Review Analytic
Services Report
2
3
41%
40%
ROI
31%
28%
25%
22%
19%
16%
15%
15%
Web
14%
13%
Web
26%
30% Web
Web Web
29% 3
22. SAS
The Nielsen Company
¹ Web 3 1
2009 43
Morgan Stanley 2011 iPhone 1 ²
Facebook CEO 2011 Facebook 10 ³
SAS
Web
CMO
Jim Davis
1 NielsenWire What Americans Do Online: Social Media And Games Dominate Activity.
2010 8 2
http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/
2 AppleInside Apple expected to have 100M iPhone subscribers by end of 2011. Apple 2011 iPhone 1 2010 6 17
http://www.appleinsider.com/articles/10/06/17/apple_expected_to_have_100m_iphone_subscribers_by_end_of_2011.html
3 Mark Sweney Mark Zuckerberg: Facebook almost guaranteed to reach 1 billion users. Mark Zuckerberg Facebook 10
Guardian 2010 6 23
http://www.guardian.co.uk/media/2010/jun/23/mark-zuckerberg-facebook-cannes-lions
23. Twitter 50
Harvard Business Review
Analytic Services
SAS
CMO
Jim Davis