In this event, your team will be exposed to a fresh and intriguing look at Strategy, by the experts themselves; 1 - Michael E. Porter — The father of modern strategy and the most influential living strategist and business thinker in the world. 2 - Roger L. Martin — Dean of Rotman School of Management and one of the 10 most influential business professors in the world. 3 - Costas Markides — Professor of Strategic and International Management, London Business School. 4 - Jeroen De Flander — Strategy Execution Guru, top executive coach, and highly regarded keynote speaker.

1. NEXT GENERATION STRATEGY global competitiveness report FIVE FORCES strategy & new markets NEXT GENERATION STRATEGY global competitiveness report FIVE FORCES
create new market space FIVE FORCES create new market space FRESH STRATEGIC THINKING STARTS HERE create new market space
world
create new market space FRESH STRATEGIC THINKING STARTS HERE
lead a culture of innovation within your organization lead a culture of innovation within your organization
THE BASIC ECONOMICS OF COMPETITION
SIMPLIFY THE STRATEGY EXECUTION the new norm of a post crisis THE BASIC ECONOMICS OF COMPETITION
SIMPLIFY THE STRATEGY EXECUTION DESIGN
THE BASIC ECONOMICS OF COMPETITION strategy & new markets FIVE FORCES OVERCOME MANAGEMENT COMMON MISTAKES THE BASIC ECONOMICS OF COMPETITION strategy & new markets
INTERNATIONALIZINGYOUR STRATEGY lead a designful company strategy execution winning competitive strategies in today’s uncertain marketplace INTERNATIONALIZINGYOUR STRATEGY lead a designful
OVERCOME MANAGEMENT COMMON MISTAKES create new market space create new market space
winning competitive strategies in today’s uncertain marketplace
simplify the strategy executiontranslate strategy into reality the strategy execution FRESH STRATEGIC THINKING AT ALL LEVELS simplify the strategy executiontranslate strategy into reality the strategy executioncompany
at all levels INTO REALITY
STARTS HERE
TRANSLATE STRATEGY
at all levels
energizing your people energizing your people THE 8 UNIQUE STRATEGY EXECUTION FRAMEWORK create new market space LEAD energizing your people energizing your people THE 8 UNIQUE STRATEGY EXECUTION FRAMEWORKcompetitive edge
gain a competitive edge simplify
lead a culture of innovation within your organization gain a competitive edge simplify lead a culture of innovation within your organization
strategy FIVE FORCES strategy
STRATEGYstrategy STRATEGY strategy
energizing your people energizing your people
THE BASIC ECONOMICS OF COMPETITION THE BASIC ECONOMICS OF COMPETITION
create new market space
NEXT GENERATION STRATEGY lead a culture of innovation within your organization
NEXT GENERATION
OVERCOME MANAGEMENT COMMON MISTAKES
five forces DESIGN NEXT GENERATION STRATEGY lead a culture of innovation within your organization
NEXT GENERATION five forces
create new market space
FRESH STRATEGIC THINKING STARTS HERE EXECUTION THINKING FRESH STRATEGIC THINKING STARTS HERE EXECUTION
FRESH STRATEGIC THINKING STARTS HERE FRESH STRATEGIC THINKING STARTS HERE
translate strategy into reality at all levels STRATEGY & DESIGN THINKING translate strategy into reality at all levels new markets
gain a competitive edge gain a competitive edge
LEAD THE DESIGN competitiveedgeLEAD THE DESIGNlead the design-thinking organization uncertain
energizing your people ECONOMICS
THE BASIC organic
OF COMPETITION
energizing your people THE BASIC ECONOMICS OF COMP
growth
ECONOMICS OF COMPETITION
FIVE FORCES
ECONOMICS FIVE FORCES
energizing your people energizing your people
ENERGIZING YOUR PEOPLE THINKING ORGANIZATION
THE BASIC
lead the design-thinking organization
marketplace ENERGIZING YOUR PEOPLE THINKING ORGANIZATION
THE BASIC OF COMPETITION
NEXT GENERATION STRATEGY superior performance
create new market spaceSTRATEGY & DESIGN THINKING INTERNATIONALIZING create new market spaceSTRATEGY & DESIGN THINKING INTERNATIONALIZING
energizing your people create new market space YOUR STRATEGY
the 8 unique strategy
global competitiveness report translate strategy into reality at all levels
OVERCOME MANAGEMENT COMMON MISTAKES execution framework
global global competitiveness reportcreate new market space
energizing your people
COMPETITIVENESS OVERCOME MANAGEMENT COMMON MISTAKES execution framework
translate strategy into reality at all levels
YOUR STRATEGY
the 8 unique strategy
competitiveedge lead design competitiveedge
FIVE FORCES create new market space FIVE FORCES create new market
translate strategy into reality at all levels strategy translate strategy into reality at all levels
THE BASIC ECONOMICS OF COMPETITION
gain a competitive edge NEXT GENERATION STRATEGYenergizing your people
execution THE BASIC ECONOMICS OF COMPETITION
superior lead
gain a competitive edge NEXT GENERATION STRATEGYenergizing your
simplify the strategy execution THE BASIC ECONOMICS OF COMPETITION winning competitiveperformance simplify the strategy execution THE BASIC ECONOMICS OF COMPETITION winning
uncertain uncertain
strategy
STRATEGY & DESIGN THINKINGenergizing your people lead
strategies in today’s STRATEGY
STRATEGY & DESIGN THINKINGenergizing your people strategies in today’s
EXECUTION
FRESH FRESH
lead the design-thinking organization uncertain marketplace
winning competitive strategies in today’s marketplace lead the design-thinking organization uncertainity
winning competitive strategies in today’s marketplace
create new market space translate strategy into reality at all levels EXECUTION framework create new market space translate strategy into reality at all levels EXECUTION
STRATEGIC THINKING STARTS HERE
market space new edge competitive STRATEGIC THINKING STARTS HERE
market space new
global global
FRESH STRATEGIC THINKING STARTS HERE create FRESH STRATEGIC THINKING STARTS HERE create
THE 8 UNIQUE STRATEGY EXECUTION FRAMEWORK energizing your people COMPETITIVENESS global THE 8 UNIQUE STRATEGY EXECUTION FRAMEWORK energizing your people
FRESH
STRATEGY & DESIGN THINKING
FRESH
STRATEGY & DESIGN THINKING
FRESH STRATEGIC THINKING STARTS HERE FRESH STRATEGIC THINKING STARTS HERE
uncertain energizing your people
COMPETITIVENESS REPORT STRATEGIC THINKING STARTS HERE simplify the strategy execution COMPETITIVENESS REPORT STRATEGIC THINKING STARTS HERE
overcome management common mistakes FIVE FORCES overcome management common mistakes FIVE FORCES
DESIGN THINKINGcompany DESIGN THINKING company
strategy & new markets strategy & new markets
energizing your people translate strategy into reality at all levels
STRATEGY & lead a designful STRATEGY & lead a designful
OVERCOME MANAGEMENT COMMON MISTAKESlead a culture of innovation within your organization TRANSLATE STRATEGY marketplace translate strategy into reality at all levels
OVERCOME MANAGEMENT COMMON MISTAKESlead a culture of innovation within your organization TRANSLATE STRATEGY
INTERNATIONALIZING YOUR STRATEGY
winning competitive strategies in today’s uncertain marketplace simplify the strategy execution INTO REALITY INTERNATIONALIZING INTERNATIONALIZING YOUR STRATEGYsimplify the strategy execution INTO REALITY
AT ALL LEVELS YOUR STRA TEGY winning competitive strategies in today’s uncertain marketplace A ALL LEVELS
T
INTERNATIONALIZING YOUR STRATEGY ENERGIZING YOUR PEOPLE fresh strategic thinking starts here INTERNATIONALIZING YOUR STRATEGY ENERGIZING YOUR PEOPLE fresh strategic thinking starts here
PORTER IS HERE
gain a competitive edge five competitive forces that shap strategy gain a competitive edge five competitiveforces that shap strategy
winning competitive TRANSLATE STRATEGY SIMPLIFY THE STRATEGY EXECUTION
strategies in today’s INTO REALITY TRANSLATE YOUR STRATEGY INTO SUPERIOR PERFORMANCE
SIMPLIFY THE STRATEGY EXECUTION
TRANSLATE YOUR STRATEGY INTO SUPERIOR PERFORMANCE
global STRATEGY EXECUTION
COMPETITIVENESS
AT ALL LEVELS energizing your people
uncertain marketplace
INTERNATIONALIZING YOUR STRATEGY
INTERNATIONALIZING your strategy AND INTERNATIONALIZING YOUR STRATEGYINTERNATIONALIZING your
winning competitive strategies in today’s uncertain marketplace
strategy
GAIN A COMPETITIVE EDGE
OVERCOME MANAGEMENT COMMON MISTAKES
winning competitive create new market space five competitive
simplify the strategy execution ROGER L. MARTIN winning competitiveCOMMON MISTAKES GAIN A COMPETITIVE EDGE
OVERCOME MANAGEMENT
create new market space five competitive simplify the strategy execution
strategies in today’s
uncertain marketplace create new market space
create new market space
THE BASIC ECONOMICS OF COMPETITION
COSTAS MARKIDES strategiesmarketplace create new market space
OVERCOME MANAGEMENT COMMON MISTAKES
simplify the strategy execution
uncertain
in today’s create new market space THE BASIC ECONOMICS OF COMPETITION
OVERCOME MANAGEMENT COMMON MISTAKES
simplify the strategy execution
JEROEN DE FLANDERT OVERCOME MANAGEMENT COMMON MISTAKES
FRESH STRATEGIC THINKING STARTS HERE INTERNATIONALIZING YOUR STRATEGY
energizing your people translate strategy INTERNATIONALIZING YOUR STRATEGY FRESH STRATEGIC THINKING
energizing your people translate strategy
OVERCOME MANAGEMENT COMMON MISTAKES THE 8 UNIQUE STRATEGY EXECUTION FRAM THE 8 UNIQUE STRATEGY EXECUTION FRAM
NEXT GENERATION STRATEGYthe new norm of a post crisis world 12, 13 OCTOBER
CITY STARS - CAIRO
AWARENESS A must attend event
INSPIRING YOU

2. TAKE HOME BENEFITS
Dear Business Leader,
NEXT GENERATION STRATEGY event brings you an
Companies face ongoing and long-term challenges brought incredible line-up of speakers that has been speci -
on by global trade imbalances, unstable nancial institu- cally tailored to provide you with the latest insights on
tions, and overleveraged consumers who can no longer be four overarching areas, critical to the success of any
counted on to drive economic growth, there will be no organization. You will learn how to:
return to the ‘old normal,’ and business will have to adapt to
some ‘new realities’ Understand the new global context in which your busi-
ness operates.
Companies need to prepare for a multispeed global
economy, and corporate leaders who act boldly have the po- Reset your corporate strategy for the new norm.
tential to seize once-in-a-lifetime opportunities that will Safeguard the long-term health of your company.
allow them to change the pecking order of their industries.
Lead a culture of innovation within your company.
It is critical that management practices evolve to meet the Employ game-changing strategies.
challenges that today's world presents. Learn how to rein-
vent your corporate strategy, and gain new insights on strat- Translate the strategy into superior performance at all
egy, innovation and implementation. levels of your organization.
NEXT GENERATION STRATEGY event provides a dynamic mix
of the very latest thinking from cutting edge business minds,
change drivers, and agenda setters. Bene t from their per-
spectives on these fundamental areas and take away action-
WHO SHOULD ATTEND?
able ideas that will allow you to move forward with ever
greater success. Organizations and senior managers working in
both private and public spheres with responsibil-
AWARENESS ity for strategy, planning, business development,
forecasting, business analysis, economics, human
resources, marketing and nance will gain consid-
erable knowledge and expertise from this event.
PS: There are two strategy choices: Do what everyone else
Speci cally CEO, CIO, COO, CFO, CMO, CHRO,
is doing only better, cheaper, or faster. Or do something CCO, General Managers, Managing Directors,
different and truly distinctive. This event offers essential Directors, Senior Department Managers, Strate-
insights into how to do the later. gic Planners, and Academics.

3. TUESDAY 12 OCTOBER 2010
10:00 am - 13:15 pm
STRATEGY
& DESIGN THINKING
The use of Design-Thinking to build
sustainable advantage
Think like a designer to create sustainable advantage
Improve the architecture of your strategy choices
Apply design thinking to di cult business problems
Solve wicked problems
Inspire your capacity for creation of novel solutions
Lead the design-thinking organization
Develop yourself as a design thinker
ROGER L. MARTIN
ROGER L.
Roger Martin is a leading business strat- named by The Times and Forbes one of
egist, author and Dean of the Rotman the 50 top management thinkers in the
School of Management at the Univer- world. In 2007 Prof. Martin was named a
MARTIN
sity of Toronto. He is an advisor to BusinessWeek 'B-School All-Star' for
Procter & Gamble, working on the com- being one of the 10 most in uential
pany's design strategy. business professors in the world. At the
Rotman School, he also holds the
Premier's Chair in Competitiveness and
He has written ten Harvard Business
Productivity and is Director of the Lee-
Review articles and published ve
Dean of Rotman School of Management books including his latest book, The
Design of Business: Why Design Think-
Chin Family Institute for Corporate
Citizenship.
at the University of Toronto and a senior ing is the Next Competitive Advantage,
and The Opposable Mind: How Success-
advisor to CEO’s of leading global rms. ful Leaders Win Through Integrative
Thinking.
He is one of the 10 most in uential busi-
ness professors in the world. In 2010, Prof. Martin was named one of
the 27 most in uential designers in the
world by BusinessWeek. In 2009, he was

4. C O S TA S STRATEGY
MARKIDES & NEW MARKETS
He has done research and published on
How to create new the topics of strategic innovation,
business-model innovation, diversi ca-
market space in es- tion and international acquisitions. His
books include: (i) All the Right Moves: A
tablished industry Guide to Crafting Breakthrough Strat-
egy, (ii) Fast Second: How Smart Compa-
nies Bypass Radical Innovation to Enter
Discovering new customers and and Dominate New Markets, (iii) Game-
new ways of competing in your mar- Changing Strategies: How to Create
kets by breaking the rules. new Market Space in Established Indus-
tries by Breaking the Rules, and (iv) Stra-
Institutionalizing a culture of innova-
tegic Thinking for the next economy.
tion in your companies.
Responding to disruptive strategic His current research interests include
innovations in your markets. the management of diversi ed rms
and the use of innovation and creativity
Energizing your people to achieve to achieve strategic breakthroughs.
stretch goals through radical innova-
TUESDAY 12 OCTOBER 2010 tion.
COSTAS
14:15 pm - 17:30 pm
Professor of Strategic and International
Management, holds the Robert P. Bauman
MARKIDES
Professor of Strategic and International
Management and holds the Robert P.
Chair of Strategic Leadership at the Bauman Chair of Strategic Leadership
at the London Business School. He
London Business School. and work as advi- received his BA (Distinction) and MA in
Economics from Boston University, and
sor for numerous companies including his MBA and DBA from the Harvard Busi-
ness School.
Pirelli, Unilever, Honeywell, Nestlé,.... etc.

5. MICHAEL STRATEGY
E. PORTER & COMPETITIVENESS
helping companies and governments
The father of modern strategy, the most Winning competi- develop their competitiveness initia-
tives. He is the Bishop William Law-
in uential living strategist and business tive strategies in rence University Professor at the Har-
thinker in the world, and the fourth fac- today’s uncertain
vard Business School.
ulty member in Harvard Business School A Six-time recipient, McKinsey Award,
with four first-place honors, fourth
history to earn the distinction of Univer- marketplace faculty member in Harvard Business
School history to earn the distinction
sity Professor The essential economics of competi- of University Professor and Recipient,
first-ever Distinguished Award for Con-
tion.
tribution to the to the Field of Manage-
How to make a unique, sustainable ment, from the International Academy
strategic position? of Management.
WEDNESDAY 13 OCTOBER 2010 Why do good managers choose bad
He leads the Institute for Strategy and
strategies?
09:00 am - 12:00 pm Competitiveness, created jointly by Har-
How to grow without undermining vard University and Harvard Business
the strategy? School to further his work. He also
leads the school’s executive education
How to Internationalize your strat- programs for CEOs of billion-dollar
egy? and larger corporations.
Organizing your company to Professor Porter has led the research to
support strategy. create the Global Competitiveness
MICHAEL
Report. He is the author of 16 books
and over 85 articles, including works in
several subcategories of competition.
His books include Cases in Competitive
E. PORTER
Strategy, On Competition, Competitive
Advantage and Competitive Strategy
Harvard Business School Professor
Michael E. Porter is the world’s most
influential thinker on competitive strat-
egy and international competitiveness,

6. JEROEN DE STRATEGY
FLANDER & IMPLEMENTATION
Strategy execution guru, top executive Execution best prac- JEROEN DE
coach, seminar leader, and highly re- tices to close the
garded keynote speaker. He is an advisor performance gap FLANDER
to numerous companies including: Strategy execution as a competitive
Jeroen De Flander is a seasoned interna-
CEMEX, Honda, ING, Johnson & Johnson, advantage?
tional Strategy Execution expert, top
executive coach, seminar leader and
Komatsu and Sony Strategy execution framework and
building blocks.
highly regarded keynote speaker.
Jeroen has helped more than 15,000
managers in 16 countries master the
Strategy execution and the leader- necessary execution skills. He is
ship challenge. co-founder of the performance factory
– a leading research, training and advi-
Best-in-class individual objective sory rm which is solely focused on
setting. helping individuals and organizations
increase performance through best-in-
Take coaching to the next level in class Strategy Execution. For several
your organization. years, he was the responsible manager
The fundamentals to master initia- worldwide of the Balanced Scorecard
tive management. product line for Arthur D. Little – a lead-
ing strategy consulting rm. The 50+
Simplify the strategy execution proc- companies he has advised on various
ess in your organization strategy execution topics include Atos
Worldline, AXA, Base, Bridgestone,
Overcome the common manage- CEMEX, the Flemish and Belgian govern-
ment development mistakes. ments, GDF-Suez, Honda, ING, Johnson
& Johnson, Komatsu and Sony.
WEDNESDAY 13 OCTOBER 2010
12:30 am - 17:30 pm

7. DAY I | OCTOBER 12, 2010 REGISTRATION LEVEL
08:30 – 09:45 Registration and morning refreshments VIP PASS Enhance your experience at the Event. Register for the VIP
Pass and take advantage of the following exclusive ameni-
09:45 – 10:00 Event Opening ties and private events throughout the two days
10:00 – 11:30 Roger Martin Event Ticket
Strategy & Design Thinking
Premier Seating
11:30 – 12:00 Co ee break and an opportunity to network - Exclusive premier seating in the front rows of the ballroom
12:00 – 13:15 Roger Martin - Class Room Setup
Strategy & Design Thinking Free Books
13:15 – 14:15 Lunch and an opportunity to network - On Competition by Professor Michael E. Porter
- The Design of Business by Dean Roger L. Martin
14:15 – 15:15 Costas Markides
Strategy & New Markets - Strategy Execution Heroes by Jeroen De Flander
- The Strategy Execution Barometer by Jeroen De Flander
15:15 – 15:45 Break
Workbook
15:45 – 17:30 Costas Markides - Receive a copy of the event materials
Strategy & New Markets
Meals
- Co ee breaks, refreshments and lunch are included
DAY II | OCTOBER 13, 2010 Enhanced Networking Opportunities
- Enjoy a private lunch exclusive for the event VIPs
08:00 – 09:00 Morning refreshments
Event Certi cate
09:00 – 10:15 Michael Porter - A wood palette VIP certi cate signed by the speakers
Strategy & Competitiveness
10:15 – 10:45 Co ee break and an opportunity to network
10:45 – 12:00 Michael Porter STANDARD PASS Event Ticket
Strategy & Competitiveness Seating
- Class Room Setup
12:00 – 12:30 Break
Workbook
12:30 – 13:30 Jeroen De Flander - Receive a copy of the event materials
Strategy & Implementation Meals
13:30 – 14:30 Break - Co ee breaks, and refreshments are included
14:30 – 15:30 Jeroen De Flander Event Certi cate
Strategy & Implementation - Paper certi cate signed by the speakers
15:30 – 16:00 Break
16:00 – 17:30 Jeroen De Flander
Strategy & Implementation

8. FINANCIAL OFFER WHO WE ARE? OUR NETWORK
Registration Level Current Price Original Price
“Before September 9th” AWARENESS is a learning SPEAKERS
VIP Pass 6,490 L.E 7,990 L.E solutions company, provid-
ing international guru Philip Kotler, Stephen
events, corporate public Covey, Jonas Ridderstråle,
Buy ve tickets at the price of four.
seminars and customized Ram Charan, Tony Buzan,
training & development solu- Brian Tracy, Dave Ulrich,
Standard Pass 3,490 L.E 4,990 L.E Lynda Gratton, Gary
tions, specially designed to
meet the needs of execu- Cokins, Fredrik Härèn, Bob
Buy one ticket and get 50% discount on the second ticket. Nelson, Andrew Grant,
tives, managers and
decision-makers. We o er Gary Dessler, Jac Fitz-enz,
knowledge and inspiration John Riker,...etc.
THREE WAYS TO REGISTER from the world's most inspir-
ing thinkers. CLIENTS
Our regular audiences are
Phone: +2 011 60 66 702 | 9 am - 5 pm “GMT+3” senior executives, leaders,
and decision makers invest-
Fax: +2 02 26717127 WHAT WE DO? ing in their personal and
professional development.
Email: taher@awarenessweb.com
CLIENTS
Management Events Etisalat, BMW, Jaguar, Bril-
SPONSORSHIP Private Corporate Events
Customized Training Solu-
liance, DHL, Thomas Cook,
Virgin, Academic Bookshop,
tions Nestle, Coca Cola, Oman Eco-
Limited Capacity Workshops nomic Review, The Daily
Learning Books, Audios & News, Almal Newspaper,
NEXT GENERATION STRATEGY event is an excellent promo-
tional opportunity. By using this full two-day event as a DVDs American Chamber, Cana-
communication platform, you are certain to get your mes- dian Chamber, British Egyp-
sage across to key decision-makers and business leaders. tian Business Association,
Adidas, Timberland, Sar-
For more information on how your organisation can lever- mady, Yahoo-Maktoob,
age this event to strengthen relationships with your key Nilesen, BUPA, AMADEUS,
clients, network with high level decision-makers and dem- Link Development, Career
onstrate your business objectives, please contact AWARE- Middle East, Smash Club,
NESS on: +202 26717523/4/5/6, or alternatively email: Bayt, EHRMA, SHRM Cairo,
sponsorship@awarenessweb.com. eslasca,…etc

9. NEXT GENERATION STRATEGY global competitiveness report FIVE FORCES strategy & new markets NEXT GENERATION STRATEGY global competitiveness report FIVE FORCES
create new market space FIVE FORCES create new market space FRESH STRATEGIC THINKING STARTS HERE create new market space
world
create new market space FRESH STRATEGIC THINKING STARTS HERE
lead a culture of innovation within your organization lead a culture of innovation within your organization
THE BASIC ECONOMICS OF COMPETITION
SIMPLIFY THE STRATEGY EXECUTION the new norm of a post crisis THE BASIC ECONOMICS OF COMPETITION
SIMPLIFY THE STRATEGY EXECUTION DESIGN
THE BASIC ECONOMICS OF COMPETITION strategy & new markets FIVE FORCES OVERCOME MANAGEMENT COMMON MISTAKES THE BASIC ECONOMICS OF COMPETITION strategy & new markets
INTERNATIONALIZINGYOUR STRATEGY lead a designful company strategy execution winning competitive strategies in today’s uncertain marketplace INTERNATIONALIZINGYOUR STRATEGY lead a designful
OVERCOME MANAGEMENT COMMON MISTAKES create new market space create new market space
winning competitive strategies in today’s uncertain marketplace
simplify the strategy executiontranslate strategy into reality the strategy execution FRESH STRATEGIC THINKING AT ALL LEVELS simplify the strategy executiontranslate strategy into reality the strategy executioncompany
at all levels INTO REALITY
STARTS HERE
TRANSLATE STRATEGY
at all levels
energizing your people energizing your people THE 8 UNIQUE STRATEGY EXECUTION FRAMEWORK create new market space LEAD energizing your people energizing your people THE 8 UNIQUE STRATEGY EXECUTION FRAMEWORKcompetitive edge
gain a competitive edge simplify
lead a culture of innovation within your organization gain a competitive edge simplify lead a culture of innovation within your organization
strategy FIVE FORCES strategy
STRATEGYstrategy STRATEGY strategy
energizing your people energizing your people
THE BASIC ECONOMICS OF COMPETITION THE BASIC ECONOMICS OF COMPETITION
create new market space
NEXT GENERATION STRATEGY lead a culture of innovation within your organization
NEXT GENERATION
OVERCOME MANAGEMENT COMMON MISTAKES
five forces DESIGN NEXT GENERATION STRATEGY lead a culture of innovation within your organization
NEXT GENERATION five forces
create new market space
FRESH STRATEGIC THINKING STARTS HERE EXECUTION THINKING FRESH STRATEGIC THINKING STARTS HERE EXECUTION
FRESH STRATEGIC THINKING STARTS HERE FRESH STRATEGIC THINKING STARTS HERE
translate strategy into reality at all levels STRATEGY & DESIGN THINKING translate strategy into reality at all levels new markets
gain a competitive edge gain a competitive edge
LEAD THE DESIGN competitiveedgeLEAD THE DESIGNlead the design-thinking organization uncertain
energizing your people ECONOMICS
THE BASIC organic
OF COMPETITION
energizing your people THE BASIC ECONOMICS OF COMP
growth
ECONOMICS OF COMPETITION
FIVE FORCES
ECONOMICS FIVE FORCES
energizing your people energizing your people
ENERGIZING YOUR PEOPLE THINKING ORGANIZATION
THE BASIC
lead the design-thinking organization
marketplace ENERGIZING YOUR PEOPLE THINKING ORGANIZATION
THE BASIC OF COMPETITION
NEXT GENERATION STRATEGY superior performance
create new market spaceSTRATEGY & DESIGN THINKING INTERNATIONALIZING create new market spaceSTRATEGY & DESIGN THINKING INTERNATIONALIZING
energizing your people create new market space YOUR STRATEGY
the 8 unique strategy
global competitiveness report translate strategy into reality at all levels FIVE FORCES
OVERCOME MANAGEMENT COMMON MISTAKES execution framework
global global competitiveness reportcreate new market space
energizing your people
COMPETITIVENESS OVERCOME MANAGEMENT COMMON MISTAKES execution framework
YOUR STRATEGY
the 8 unique strategy
competitiveedgeTHANK YOU
translate strategy into reality at all levels
competitiveedge lead
translate strategy into reality at all levels superior FIVE FORCES create new market
THE BASIC ECONOMICS OF COMPETITION performance
gain a competitive edge NEXT GENERATION STRATEGY energizing your people STRATEGY NEXT GENERATION STRATEGYenergizing your
energizing your people
simplify the strategy execution THE BASIC ECONOMICS OF COMPETITION winning competitive EXECUTION simplify the strategy execution THE BASIC ECONOMICS OF COMPETITION winning
uncertain uncertain
strategy STRATEGY
STRATEGY & DESIGN THINKINGenergizing your people lead strategies in today’s STRATEGY & DESIGN THINKINGenergizing your people strategies in today’s
EXECUTION
FRESH FRESH
lead the design-thinking organization winning competitive strategies in today’s
uncertain marketplace
marketplace lead the design-thinking organization uncertainity
winning competitive strategies in today’s marketplace
create new market space translate strategy into reality at all levels EXECUTION framework create new market space translate strategy into reality at all levels EXECUTION
STRATEGIC THINKING STARTS HERE
market space new edge competitive STRATEGIC THINKING STARTS HERE
market space new
global global
FRESH STRATEGIC THINKING STARTS HERE create FRESH STRATEGIC THINKING STARTS HERE create
THE 8 UNIQUE STRATEGY EXECUTION FRAMEWORK energizing your people COMPETITIVENESS global THE 8 UNIQUE STRATEGY EXECUTION FRAMEWORK energizing your people
FRESH
STRATEGY & DESIGN THINKING
FRESH
STRATEGY & DESIGN THINKING
FRESH STRATEGIC THINKING STARTS HERE FRESH STRATEGIC THINKING STARTS HERE
uncertain energizing your people
COMPETITIVENESS REPORT STRATEGIC THINKING STARTS HERE simplify the strategy execution COMPETITIVENESS REPORT STRATEGIC THINKING STARTS HERE
overcome management common mistakes FIVE FORCES overcome management common mistakes FIVE FORCES
DESIGN THINKINGcompany DESIGN THINKING company
strategy & new markets strategy & new markets
energizing your people translate strategy into reality at all levels
STRATEGY & lead a designful STRATEGY & lead a designful
OVERCOME MANAGEMENT COMMON MISTAKESlead a culture of innovation within your organization TRANSLATE STRATEGY marketplace translate strategy into reality at all levels
OVERCOME MANAGEMENT COMMON MISTAKESlead a culture of innovation within your organization TRANSLATE STRATEGY
INTERNATIONALIZING YOUR STRATEGY
winning competitive strategies in today’s uncertain marketplace simplify the strategy execution INTO REALITY INTERNATIONALIZING INTERNATIONALIZING YOUR STRATEGYsimplify the strategy execution INTO REALITY
AT ALL LEVELS YOUR STRA TEGY winning competitive strategies in today’s uncertain marketplace A ALL LEVELS
T
INTERNATIONALIZING YOUR STRATEGY ENERGIZING YOUR PEOPLE fresh strategic thinking starts here INTERNATIONALIZING YOUR STRATEGY ENERGIZING YOUR PEOPLE fresh strategic thinking starts here
PORTER IS HERE
gain a competitive edge five competitive forces that shap strategy gain a competitive edge five competitiveforces that shap strategy
winning competitive TRANSLATE STRATEGY SIMPLIFY THE STRATEGY EXECUTION
strategies in today’s INTO REALITY TRANSLATE YOUR STRATEGY INTO SUPERIOR PERFORMANCE
SIMPLIFY THE STRATEGY EXECUTION
TRANSLATE YOUR STRATEGY INTO SUPERIOR PERFORMANCE
global STRATEGY EXECUTION
COMPETITIVENESS
AT ALL LEVELS energizing your people
uncertain marketplace
INTERNATIONALIZING YOUR STRATEGY
INTERNATIONALIZING your strategy AND INTERNATIONALIZING YOUR STRATEGYINTERNATIONALIZING your
winning competitive strategies in today’s uncertain marketplace
strategy
GAIN A COMPETITIVE EDGE
OVERCOME MANAGEMENT COMMON MISTAKES
winning competitive create new market space five competitive
simplify the strategy execution ROGER L. MARTIN winning competitiveCOMMON MISTAKES GAIN A COMPETITIVE EDGE
OVERCOME MANAGEMENT
create new market space five competitive simplify the strategy execution
strategies in today’s
uncertain marketplace create new market space
create new market space
THE BASIC ECONOMICS OF COMPETITION
COSTAS MARKIDESstrategiesmarketplace create new market space
OVERCOME MANAGEMENT COMMON MISTAKES
simplify the strategy execution
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in today’s create new market space THE BASIC ECONOMICS OF COMPETITION
OVERCOME MANAGEMENT COMMON MISTAKES
simplify the strategy execution
JEROEN DE FLANDERTOVERCOME MANAGEMENT COMMON MISTAKES
FRESH STRATEGIC THINKING STARTS HERE INTERNATIONALIZING YOUR STRATEGY
energizing your people translate strategy INTERNATIONALIZING YOUR STRATEGY FRESH STRATEGIC THINKING
energizing your people translate strategy
OVERCOME MANAGEMENT COMMON MISTAKES THE 8 UNIQUE STRATEGY EXECUTION FRAM THE 8 UNIQUE STRATEGY EXECUTION FRAM
NEXT GENERATION STRATEGYthe new norm of a post crisis world 12, 13 OCTOBER
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During two days, get inspired by the For registration or more information:
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