12. Tagoras
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Predictions
Rise in LMS adoption
More publishing of on-demand content
Increased interest in instructional design
Slow integration of social media
Increase in competition
E-learning as in integrated line of business
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14. Tagoras
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3 Content Keys
Timely or perennially popular topics
Actionable content
Required or highly valued credit
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15. Tagoras
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5 Business Keys
Understand the value
Think “Big Picture”
Act as a team
Prepare to sell
Manage change
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17. Tagoras
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Questions
About what types of things do clients tend
to say “I wish I knew then what I know
now? Marketing?”
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19. Tagoras
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Questions
For the organizations that are doing only
Webinars right now, what is the next
step?
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21. Tagoras
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Tagoras Background
Co-founders: Jeff Cobb and Celisa Steele
Both with more than a decade in e-learning and learning
technologies
Extensive work with association e-learning initiatives. Focus on
product strategy, revenue generation, technology planning.
Authors of Association E-learning: State of the Sector and
Association Learning Management Systems
Member of ASAE Professional Development Section Council
Author of Learning 2.0 for Associations
Co-author of e-learning chapter for ASAE PD Competencies
Writer of popular Mission to Learn blog
Editor of Learning 2.0 for Associations
Member of research committee of the eLearning Guild
Judge in Brandon Hall’s annual e-learning awards
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22. Tagoras
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Example Clients
American Nurses Credentialing Center
American Physical Therapy Association
America’s Health Insurance Plans
Booke Seminars (a division of Aon)
Boston College Center for Corporate Citizenship
Medical Group Management Association
National Association of Corporate Directors
National Health Care Anti-fraud Association
National Institute of Governmental Purchasing
Nurses Improving Care for Healthsystem Elders
Society for Human Resource Management
North Carolina Center for Public Health Preparedness
(at the University of North Carolina at Chapel Hill)
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